3. Mission and goal
Mission
To invoke the imagination, to provoke the senses and to
evoke the emotions of people around the world.
Goal
Be a responsible proponent of change.
4. Company profile
Circus of the Sun
1984, Baie-Saint-Paul, Canada
Guy Laliberté and Gilles Ste-Croix
73 5.000 employees
>100M spectators
31 shows
Annual revenue $1Billion
6. Pest analysis
Political Ban on animals in circus in 33
countries (whole or part)
Economical
Global economic slowdown
Less budget for entertainment,
especially high-end
Social
Circus less popular
Technological
Materials becoming
lighter and stronger
7. Porters five forces
Threat of new entrants – low (high cost)
Threat of substitutes – high (plurality of entertainment option)
Bargaining power of customers – high (no switching cost)
Bargaining power of suppliers – low (no major suppliers)
Intensity of rivalry – high (circusses and many other shows)
Complementors – low (no major partners)