OCR 322 - Audiences & Institutions Essay Question

1. Essays
Plan this…

2. • Discuss the ways the in which the media
products are produced and distributed to
audiences, within a media area you have
studied.

3. • How important is technological convergence
for institutions and audiences within a media
area which you have studied.

4. • “Global institutions dominate media
production. These institutions sell their
products and services to national audiences.”
To what extent do you agree with this
statement?

5. • What significance does the continuing
development of digital media technology have
for media institutions and audiences?

6. • Discuss the issues raised by media ownership
in the production and exchange of media texts
in your chosen media area.

7. • “Successful media products depend as much
upon marketing and distribution to a specific
audience as they do upon good production
practices.” To what extent would you agree
with this statement, within the media area
you have studied?

8. • To what extent does digital distribution affect
the marketing and consumption of media
products in the media area you have studied?

9. • “Cross media convergence and synergy are
vital processes in the successful marketing of
media products.” To what extent to you agree
with this statement in relation to your chosen
media area?