1. PR and Marketing Proposal for

2.
• Increase web traffic by 100-1000 extra visitors daily
• Grow sales10-20% monthly
• Increase connection to consumers via social media & blogs
How Egg Can Help
• Develop sales and promotion strategy
• Create contest schedule and execute
• Connect with media to feature Kidorable products
• Manage blogger outreach more effectively
• Distribute press releases to extend SEO reach
• Streamline social media efforts

3.
How Egg Can Help
• Develop sales and promotion strategy
• Create contest schedule and execute
• Connect with media to feature Kidorable products
• Manage blogger outreach more effectively
• Distribute press releases to extend SEO reach
• Streamline social media efforts

4. Examples:
• Tweet “first scoop” Outlet
deals
• Give Facebook followers
special discount
• Email first alerts on new
products
Offering sales exclusives through different channels can increase sales.

5.
How Egg Can Help
• Develop sales and promotion strategy
• Create contest schedule and execute
• Connect with media to feature Kidorable products
• Manage blogger outreach more effectively
• Distribute press releases to extend SEO reach
• Streamline social media efforts

6. I love
contests!
Kidorable Kid of the Month
Video Entry for Kid
of the Year
Random “Best Fan”
Giveaway on Twitter
Keep fans engaged through rotating monthly contests.

7.
How Egg Can Help
• Develop sales and promotion strategy
• Create contest schedule and execute
• Connect with media to feature Kidorable products
• Manage blogger outreach more effectively
• Distribute press releases to extend SEO reach
• Streamline social media efforts

8. Gain more exposure through media coverage.

9.
How Egg Can Help
• Develop sales and promotion strategy
• Create contest schedule and execute
• Connect with media to feature Kidorable products
• Manage blogger outreach more effectively
• Distribute press releases to extend SEO reach
• Streamline social media efforts

10. • People trust bloggers over
advertising
• More effective than advertising
• Boost SEO: multiple links to site
• Increase web traffic and sales
Streamline the type and size blogs that review Kidorable.

11.
How Egg Can Help
• Develop sales and promotion strategy
• Create contest schedule and execute
• Connect with media to feature Kidorable products
• Manage blogger outreach more effectively
• Distribute press releases to extend SEO reach
• Streamline social media efforts

12. Press releases increase online visibility and SEO.

13.
How Egg Can Help
• Develop sales and promotion strategy
• Create contest schedule and execute
• Connect with media to feature Kidorable products
• Manage blogger outreach more effectively
• Distribute press releases to extend SEO reach
• Streamline social media efforts

14. Become an expert in parenting & kids to draw social media users.

15. Fine-tuning your existing marketing strategy can
lead to increased visibility and sales.
Next Steps:
• Schedule followup call with Susan to discuss
questions.