http://www.tarifah.com https://www.facebook.com/ta3rifah Learn more about the platform of Tarifah, the Most Innovative Loyalty Platform in UAE Tarifah is the award winner of Samsung Launching People Competition over Gulf Region in 2014,It is a mobile app which provides an automated customer engagement and loyalty platform through SaaS model, differentiated with advanced business analytics for businesses and geo-targeted promotions for customers to allow businesses to increase their sales through retaining and gaining customers.

1. Why Should you Choose a
Digital Loyalty Platform ?
Digital Loyalty Platform
Vs.
Paper Punch Cards

2. INTRODUCTION
Customers are the lifeblood of your business. Without them, your award-winning Angus burgers,
full-fledge fitness center, or runway-worthy haircuts wouldn’t be possible. But a customer who
only visits once won’t help to create a thriving business. What you need are repeat customers
and new customers. Over 100 years ago, loyalty programs were born and have since become
integral to the success of every business.
Effective loyalty programs bring customers back more often & lead to higher profits, but many
small businesses have failed to upgrade from paper punch cards to Loyalty 2.0 digital platforms.
Digital
Loyalty
Platform
Paper
Punch
Cards
vs.

3. THROWTHE PAPER PUNCH CARDSAWAY
5 Ways Makes Digital Loyalty Platforms a Clear Winner!
Continues
Communication
Real-time
Insights
Social Media
Engagement
Customer
Awareness
Customized
Promotions
Fraud
Prevention
One-stop-shp
App

4. CONTINUES
COMMUNICATION
Paper punch cards communicate through paper. Digital loyalty programs like Ta3rifah com-
municate through emails, SMS and mobile applications. This means when you’re offering a new
deal or have other important announcements, you can effectively reach all your customers - or
a specific segment of your choice - through the platform in single clicks. This connection is also
useful for re-engaging customers who haven’t visited your business in a long time.

5. REAL-TIME
INSIGHTS
You use data to make every decision so why shouldn’t you expect the same from your loyalty
program? Digital loyalty programs like Ta3rifah - as opposed to paper punch cards - are able
to provide powerful data and customer insights. Good loyalty programs provide insights on cus-
tomer demographics, visit frequency, busy and slow periods, etc. The best loyalty programs al-
low you to leverage this information.
Imagine if your loyalty program showed you that Thursday afternoons are always slow, but that
you could offer double loyalty points for visits during those hours. You can increase customer
traffic during traditionally slow periods and help justify the overhead. These are the types of in-
sights and actions Ta3rifah platform enables, with businesses seeing upwards of 80% increases
in customer traffic from campaigns.

6. SOCIAL MEDIA
ENGAGEMENT
Carving out a social media presence for your
business is a necessity for getting ahead of
the competition. When your customers are
excited about your business, it should be easy
for them to share it with their networks, and it
shouldn’t require solicitation from you or your
employees. In a recent Facebook study, 87%
of people “Like” businesses on Facebook (1),
and these Fans are 2 times more valuable
than average customers (2).
Infact,1Facebook“Like”canleadto200+views
of that business’s page by a Fan’s friends (3).
The right digital loyalty program will continu-
ously increase your social presence without
any employee involvement.

7. CUSTOMER
AWARENESS
No matter how appealing or generous, if your customers don’t know your loyalty program exists,
it won’t be successful. Punch cards are easy to stack next to your POS, but customers often
don’t notice them without an employee speaking up and pointing them out.
Digital loyalty programs, such as Ta3rifah, reaches out customers on the go! As customer con-
tinue purchasing from different stores and in different time, we build up a personalized and
dynamic profile for each and every one of your customers, and accordingly send him/her per-
sonalized promotions that matches his/her interest, and according to the segment selection
criteria you pick.

8. CUSTOMIZED
PROMOTIONS
Most paper punch cards offer only one
reward upon reaching X number of visits.
Although these rewards may appeal to
some customers, they won’t appeal to all.
Digital loyalty platforms like Ta3rifah en-
able you to tailor your program to your
business’s unique personality, goods and
services. One may assume that custom-
ers will always choose cash over rewards,
however studies have shown that cus-
tomers prefer mostly something ‘special’
instead!

9. ONE-STOP
SHOPAPP
Consumers are enrolled in more loyalty programs than ever. The average household is signed
up for 22 programs, but only actively participates in 9 of them (4). Wallets, glove boxes, and junk
drawers across the country are filled with loyalty cards that consumers have every intention of
using but flat out forget about. The benefit of a universal loyalty program is that one smart-
phone app works at all businesses within the network. Now instead of having individual punch
cards for the local convenience stores, a customer only needs one card or smartphone app.
When the pet store across the street joins the same universal loyalty network, consumers can
immediately use their existing app to earn points. In Ta3rifah’s case, new businesses plug into a
network with millions of existing members from day one. Your digital loyalty program’s reach and
recognition are powerful from the moment you turn it on.

10. FRAUD
PREVENTION
Paper punch cards can’t offer tracking capabilities and therefore expose stores to internal fraud
when employees add extra punches or stamps to customer cards. Customers can also cheat
the system. Big brands such as Subway and Cold Stone Creamery terminated their paper loy-
alty programs in some countries after customers duplicated paper reward cards and stamps
using their home computers (5). Digital loyalty programs protect businesses with security fea-
tures like proprietary cards, technology apps and accessible program activity.

11. “CREATING A BETTER MARKETPLACE”
The Region’s Most Innovative Loyalty Platform
(1) Source: Corkery, Colleen. “What Motivates People to “Like” or “Unlike” Brands on Facebook.” VR Marketing Blog. N.p.,
14 Nov. 2012. Web. (2) Source: Hicks, Scott. “The Power of ‘LIKE’: How Your Business Will Be Better In A Connected
World.” Facebook MENA. 15 Sept. 2012. (3) Source: Hicks, Scott. “The Power of ‘LIKE’: How Your Business Will Be Bet-
ter In A Connected World.” Facebook MENA. 15 Sept. 2012. (4) Source:Berry, Jeff. “Bulking Up: The 2013 COLLOQUY
Loyalty Census.” Colloquy. 2013. Loyalty One Research Group. 8 Oct. 2013. (5) Source: Ogles, Jacob. “Fraud Sinks
Subway’s Sub Club.” Wired.com. Conde Nast Digital, 21 Sept. 2005. Web.

12. CONTACTS
SALES@TA3RIFAH.COM
TA3RIFAH @TA3RIFAH COMPANY/TA3RIFAHUSER/TA3RIFAH
want to learn more? contact us for demo!+971-55-644-6031
WWW.TARIFAH.COM