5 important elements that every course provider needs to make his/her courses desirable and at the end of the day, drive sales. Learn more about eLearning and online training on our blog: http://www.efrontlearning.net/blog/

1. tips to help you sell
your eLearning
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2. “If you build it, they will come”
This is the famous line from “Field of Dreams”.
It seldom works that way in real life.

3. To run a successful eLearning business you’ll
have to wear many hats (or hire the right people to
do the wearing). Think of your target audience.

4. Here are five tips:
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5. 1. Scratch an itch
Begin by considering what would attract enough
customers to sustain it:

6. •Solve a real problem (Learn english or guitar.
Not Latin)
•Similarly, a subject that millions enjoy but
nobody would pay to learn is also a no-no.
E=mc2

7. 2. Find a niche
Small and specialized markets are called “niches”.
Study market and decide to cater to one.

8. 3. Create your courses with your
customers in mind
If you’re selling courses, you’ll also have to think
of your students as customers.
+

9. One important rule is to neither bore them nor
discourage them with difficult to follow lessons.

10. Try to make your courses fun and rewarding to
follow, and try to have the appropriate learning
pace for your audience.

11. 4. Be flexible
Your students might be in different timezones or
study at home after work.

12. Flexibility and adaptability to particular needs is
supposed to be a core advantage of eLearning.

13. Offer courses in several “packages”, allowing your
students to pick the one that works for them.
Listen to your students’ opinions and and adapt
your courses accordingly.

14. 5. Market the hell out of it
You can’t avoid it. Don’t be afraid to be social.
Embrace blogging, Facebook, Twitter, YouTube.
Be where the people are.

15. Find out the best places to advertise and market
your business depending on your market. Guitar
lessons? “Guitar World” or “Rolling Stone”, not
the New York Times!
≠
BUSINESS

16. Remember. Find your niche, solve a real problem
people have, cater to your customer needs, be
flexible, and market the hell out of your product.
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17. Train people. Better.
Want to learn more? Contact us!
Shedule a demo
efrontlearning.net/demo
Stay in touch
@eFrontLearning
Contact us
info@efrontlearning.net
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