Most browser and mobile applications are designed to suck you in and away from the people that are right near you. We’re often busy updating our statuses instead of talking to the people we’re ‘statusing’ about. Now, more than ever, technology can enable us to enrich and empower in-person interaction. In this talk from Interaction13, Julia Barrett, Dir. of Customer Insight for EffectiveUI, shares: - Key design principles for enriching tablet and mobile applications to facilitate and empower in-person interactions. - What you need to know about your users – and how to effectively learn it – for these applications to be successful. - Why these interactions will make or break your customer experience. - What touch points are most important to design these kinds of applications for.

1. @ixdconf #IxD13
Wednesday, January 30, 13

2. Coming Up Next...
Social networks suck.
Social computing frees you.
Sponsored By,
EffectiveUI
@ixdconf #IxD13
Wednesday, January 30, 13

3. Social Networks Suck.
Social Computing Frees You.
Julia Barrett, Director of Customer Insight
Wednesday, January 30, 13

4. Why did you come to the conference in-person?
All of this content will be available online in a
Let’s do a matter of weeks.
quick activity
Take 30 seconds to meet the person next to you
and share why you came to Interaction13.
Social Networks Suck. Social Computing Frees You.
Wednesday, January 30, 13

5. What you may
have said…
Social Networks Suck. Social Computing Frees You.
Wednesday, January 30, 13

6. Who wouldn’t want to come
to Toronto in January?
What you may
have said…
Social Networks Suck. Social Computing Frees You.
Wednesday, January 30, 13

7. Who wouldn’t want to come
to Toronto in January?
I’m looking for a new job.
What you may
have said…
Social Networks Suck. Social Computing Frees You.
Wednesday, January 30, 13

8. Who wouldn’t want to come
to Toronto in January?
I’m looking for a new job.
What you may
have said…
Networking.
Social Networks Suck. Social Computing Frees You.
Wednesday, January 30, 13

9. Who wouldn’t want to come
to Toronto in January?
I’m looking for a new job.
What you may
have said…
Networking.
It carves out time for me to
engage with new content.
Social Networks Suck. Social Computing Frees You.
Wednesday, January 30, 13

10. Who wouldn’t want to come
to Toronto in January?
I’m looking for a new job.
What you may
have said…
Networking.
It carves out time for me to
engage with new content.
Social Networks Suck. Social Computing Frees You.
Wednesday, January 30, 13

11. Who wouldn’t want to come
to Toronto in January?
I’m looking for a new job.
What you may
have said…
Networking.
It carves out time for me to
engage with new content.
Social Networks Suck. Social Computing Frees You.
Wednesday, January 30, 13

12. Who wouldn’t want to come
to Toronto in January?
I’m looking for a new job.
What you may
have said…
Networking.
It carves out time for me to
engage with new content.
Social Networks Suck. Social Computing Frees You.
Wednesday, January 30, 13

13. Who wouldn’t want to come
to Toronto in January?
I’m looking for a new job.
What you may
have said…
Networking.
It carves out time for me to
engage with new content.
Social Networks Suck. Social Computing Frees You.
Wednesday, January 30, 13

14. We’re here because there’s
We all probably just something about being
agree… in-person…
Social Networks Suck. Social Computing Frees You.
Wednesday, January 30, 13

15. What’s the positive
impact of apps on your
in-person interaction?
You said...
Social Networks Suck. Social Computing Frees You.
Wednesday, January 30, 13

16. “Maps. We don’t have to fight about which way
Positive to drive...The news, being up on what’s
happening, I’m able to be up on things and have
impacts... an opinion in conversations.”
- Anthony, GE
Social Networks Suck. Social Computing Frees You.
Wednesday, January 30, 13

17. Positive “Instagram allows me to keep up to date with my
close friends. ”
impacts... - Christine
Social Networks Suck. Social Computing Frees You.
Wednesday, January 30, 13

18. Positive “For keeping up to date on what’s going on email
is crucial. Facebook provides that too.”
impacts... - Eric, TD
Social Networks Suck. Social Computing Frees You.
Wednesday, January 30, 13

19. What’s the negative
impact of apps on your
in-person interaction?
You said...
Social Networks Suck. Social Computing Frees You.
Wednesday, January 30, 13

20. Negative “I’m checking the news or sports when I should
be playing with my kids, or I should be listening
impacts... to someone, but I get distracted. The in-person
interaction is degraded because I’m not
there 100%.”
- Anthony, GE
Social Networks Suck. Social Computing Frees You.
Wednesday, January 30, 13

21. Negative “I don’t see as many people in-person because I
think I’ve caught up with them on text. So I think I
impacts... don’t need to see that person. The in-person
interactions get fewer and fewer between”
- Heather, TD
Social Networks Suck. Social Computing Frees You.
Wednesday, January 30, 13

22. Negative “[Facebook] is a time killer. There’s time where I
should be talking to people and it degrades
impacts... those interactions.”
- Eric, TD
Social Networks Suck. Social Computing Frees You.
Wednesday, January 30, 13

23. What do I mean by
social computing?
Social Networks Suck. Social Computing Frees You.
Wednesday, January 30, 13

24. human
computer
Social Networks Suck. Social Computing Frees You.
Wednesday, January 30, 13

25. Social Networks Suck. Social Computing Frees You.
photo: http://www.amazon.com/Designing-Interaction-Creating-Innovative-Applications
Wednesday, January 30, 13

26. Why this
matters
Social Networks Suck. Social Computing Frees You.
Wednesday, January 30, 13

27. 1. We invent things to
solve problems
Things That
2. We read emotion
Make Us Smart
3. We’re social beings
who seek interaction
Social Networks Suck. Social Computing Frees You.
photo: http://www.amazon.com/Things-That-Make-Smart-Attributes/
Wednesday, January 30, 13

28. What
computers
are good at
Social Networks Suck. Social Computing Frees You.
photo: http://blog.fluidlondon.co.uk/2011/03/head-chef-i-know-where-you-live.html, http://www.flickr.com/photos/46178709@N06/4238804346/, http://www.freebestwallpapers.info/wallpaper/speed-lights-road/
Wednesday, January 30, 13

29. What
computers
are good at
Social Networks Suck. Social Computing Frees You.
photo: http://blog.fluidlondon.co.uk/2011/03/head-chef-i-know-where-you-live.html, http://www.flickr.com/photos/46178709@N06/4238804346/, http://www.freebestwallpapers.info/wallpaper/speed-lights-road/
Wednesday, January 30, 13

30. What
computers
are good at
Social Networks Suck. Social Computing Frees You.
photo: http://blog.fluidlondon.co.uk/2011/03/head-chef-i-know-where-you-live.html, http://www.flickr.com/photos/46178709@N06/4238804346/, http://www.freebestwallpapers.info/wallpaper/speed-lights-road/
Wednesday, January 30, 13

31. What
computers
are good at
Social Networks Suck. Social Computing Frees You.
photo: http://blog.fluidlondon.co.uk/2011/03/head-chef-i-know-where-you-live.html, http://www.flickr.com/photos/46178709@N06/4238804346/, http://www.freebestwallpapers.info/wallpaper/speed-lights-road/
Wednesday, January 30, 13

32. Examples of IPSCAs
(In-person Social Computing Applications)
Social Networks Suck. Social Computing Frees You.
Wednesday, January 30, 13

33. Nordstrom
Innovation Lab
Sunglasses
Social Networks Suck. Social Computing Frees You.
photo: http://www.youtube.com/watch?v=szr0ezLyQHY
Wednesday, January 30, 13

34. Obama’s
Mobile
Campaign App
Social Networks Suck. Social Computing Frees You.
photo: http://thirteen23.com/projects/obama/
Wednesday, January 30, 13

35. Financial
Services
Social Networks Suck. Social Computing Frees You.
Wednesday, January 30, 13

36. The Lobby
Experience
Social Networks Suck. Social Computing Frees You.
Wednesday, January 30, 13

37. The Lobby
Experience
Social Networks Suck. Social Computing Frees You.
Wednesday, January 30, 13

38. Games
Old and New
Social Networks Suck. Social Computing Frees You.
photo: http://www.bestbuy.com
Wednesday, January 30, 13

39. Design Principles
for IPSCAs
(In-person Social Computing Applications)
Social Networks Suck. Social Computing Frees You.
Wednesday, January 30, 13

40. Be polite in
conversation
Social Networks Suck. Social Computing Frees You.
photo: http://clearedjobs.net
Wednesday, January 30, 13

41. Illustrate a story –
bring it to life
Social Networks Suck. Social Computing Frees You.
Wednesday, January 30, 13

42. Deliver interaction
for all parties
Social Networks Suck. Social Computing Frees You.
photo: http://www.flickr.com/photos/csixty4/5570105816/
Wednesday, January 30, 13

43. Customize content
for all parties
Social Networks Suck. Social Computing Frees You.
photo: http://www.flickr.com/photos/grantgb/6843007081/
Wednesday, January 30, 13

44. Contextual
Considerations
Social Networks Suck. Social Computing Frees You.
Wednesday, January 30, 13

45. Informing In-Person
Social Computing
• In-person research is a must
• Look at what’s being drawn
• Conduct research with all parties
Social Networks Suck. Social Computing Frees You.
Wednesday, January 30, 13

46. When these apps
don’t make sense
• Computers suck us in for tasks
• Wrong for the space or audience
Social Networks Suck. Social Computing Frees You.
photo: http://www.flickr.com/photos/worldbank/7556691542/
Wednesday, January 30, 13

47. How to
Design IPSCAs
Social Networks Suck. Social Computing Frees You.
Wednesday, January 30, 13

48. Do your research
Social Networks Suck. Social Computing Frees You.
Wednesday, January 30, 13

49. Map the conversation
Social Networks Suck. Social Computing Frees You.
Wednesday, January 30, 13

50. Start with the stories
• What is the plot?
• Who are the characters?
• What is the theme?
• What is the diction?
• What are the spectacles?
Social Networks Suck. Social Computing Frees You.
photo: http://www.flickr.com/photos/davidpb145/3691415633/
Wednesday, January 30, 13

51. Recap
Social Networks Suck. Social Computing Frees You.
Wednesday, January 30, 13

52. Take aways
Enrich our in-person interaction with
applications so that we can do what
we’re really good at as humans and
we can leverage computers for what
they’re really good at -- instead of
getting sucked in and away from
interacting with the people around us.
Social Networks Suck. Social Computing Frees You.
Wednesday, January 30, 13

53. Thank You!
Social Networks Suck. Social Computing Frees You.
Wednesday, January 30, 13