I’m hiring conference marketers seeking a fresh challenge, or are hungry for career development. If you'd like to explore this opportunity, email a copy of your CV to effa.emelia@iqpc.co.uk

1. JOB DESCRIPTION
Position: Marketing Manager
Reports to: Marketing Director
Works closely with: List Research, Production, Sponsorship & Sales, Customer Service teams
IQPC provides business executives around the world with tailored practical conferences, large scale
events, topical seminars and in-house training programs, keeping them up-to-date with industry
trends, technological developments and the regulatory landscape. IQPC leverages a global research
base of best practices to produce an unrivalled portfolio of conferences; our large scale conferences
are market leading “must attend” events for their respective industries.
The company has a unique culture of empowerment and a strong belief in the personal development
of employees at all levels of the business. See our web site for further details – www.iqpc.com.
Key responsibilities and accountabilities
As Marketing Manager, you will have complete bottom-line responsibility for creating and executing
innovative, international marketing plans deploying online and offline direct marketing tactics.
Specifically, the role involves:
• Conducting detailed response analysis and formulating targeted marketing strategies
• Forging long-term marketing partnerships with associations and publications
• Using a full range of online marketing tactics, including social media, online PR & SEO
• Moving customers up the advocacy ladder and engaging with them using interactive and
content led marketing techniques
• Querying databases and generating list build strategies
• Formulating communications strategies, including writing of promotional copy
• Establishing close working relationships with vendors
• Working closely with other internal departments to achieve project objectives
• Hitting agreed targets for direct revenue generation and lead generation whilst controlling
the event marketing budget
Required skills and competencies
• Educated to degree level 2:1 or equivalent
• 2+ years experience preferred, ideally gained within b2b publishing, conferences or
exhibitions
• Exceptional interpersonal skills and a true team-player
• Excellent communicator, verbal and written
• Creative problem-solver, effective decision maker
• Outstanding organisational, prioritisation and multi-tasking skills
• Detail focused and analytically inclined
• Ability to work independently under tight deadlines
• Self-driven, results-oriented, with a positive outlook
• Keen for new experiences, responsibility and accountability
Training
To enable you to achieve your potential, extensive and on-going training is provided, inclusive of an
initial 3-month induction and training plan followed by advanced technical development.
To Apply: Please send your CV to Effa Emelia Effa.Emelia@iqpc.co.uk