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@eesmyal 
What’s an ARG? 
Wikipedia: 
An Alternate Reality Game (ARG) is an interactive 
networked narrative that uses the real world as a 
platform and uses transmedia storytelling to 
deliver a story that may be altered by players' 
ideas or actions.
@eesmyal 
ARG Elements 
• Storytelling as archaeology 
• Platformless narrative 
• A whisper is sometimes louder than a shout 
• "This is not a game” aesthetic 
• Real life as a medium 
• Collaborative storytelling
@eesmyal
@eesmyal
@eesmyal 
AI: the Beast 
• elaborate murder mystery played out across 
hundreds of websites, email messages, faxes, 
fake ads, and voicemail messages 
• hired Sean Stewart, an award-winning science 
fiction/fantasy author, to write the story and Pete 
Fenlon, an experienced adventure game "world 
builder," to serve as developer and content lead 
• involved over 3 million active participants
eXistenZ ARG 
• Surprise ARG for 30 
friends in Feb 2014 
@eesmyal 
! 
• Made with friend Alex 
Grünenfelder
@eesmyal
@eesmyal 
eXistenZ ARG 
• fake websites, social media accounts 
• working phone numbers (SMS / call) 
• 3D printed game objects 
• real game characters 
• live events
@eesmyal 
antennaresearch.ca
@eesmyal 
antennaresearch.ca
@eesmyal
@eesmyal
@eesmyal
@eesmyal 
Twilio & OpenVBX: for SMS, robo calls
@eesmyal 
Call / SMS flows
It started with an SMS invite to beta test a new game… 
@eesmyal
@eesmyal
@eesmyal
@eesmyal
@eesmyal
@eesmyal
@eesmyal
@eesmyal
@eesmyal
@eesmyal
@eesmyal
@eesmyal
@eesmyal
@eesmyal 
Realist Manifesto
@eesmyal 
Realist Recruitment Process 
text “in vivo veritas” to 647.496.6422 
(Latin for “In a living thing there is truth”)
@eesmyal
@eesmyal
@eesmyal
@eesmyal 
First Realist Agent (Tom Wynn)
@eesmyal
@eesmyal
@eesmyal
@eesmyal
@eesmyal
@eesmyal
@eesmyal
@eesmyal
@eesmyal
@eesmyal 
thank you! 
Twitter: @eesmyal 
invent@eesmyal.com 
www.eesmyal.com 
Want to play an ARG? 
! 
Text “play [your city]” to 844.325.4700 (toll-free)

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Portland Film Festival 2014: eXistenZ Alternate Reality Game