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SHOPPING FESTIVAL HTM 3139 Event & Tourism Management Angela Angelique Emily Jessie Julie Pinky
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Overview Source: Hong Kong Tourism Board
Income generated   ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: Hong Kong Tourism Board
Background (1) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Background (2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Hong Kong Tourism Board
Importance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competitors “ Competition is fierce; each one is trying to outdo the others…”   (Herald Tribune, 2005) Singapore:  Art and Food Festival Thailand:  Aggressive Marketing Malaysia:  Street Carnival  (Fire-eater) Dubai:  International Theatre, Jazz  Festival
Adjustment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why do we want to improve with existing shopping festival? ,[object Object],[object Object],[object Object],[object Object]
Three packages ,[object Object],[object Object],[object Object]
Target markets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Shopping Advantages A more specific discount tactic;  a real professional and customized service… A map provided with  red   or  blue  colour sticker on  registered shops  i.e. Discount of 30% on  cheap products (red  sticker); 15% on  branded products. FACESS:  Featuring  services provided  by professionals for  make-up and  Image consultation
This package enables you to take care about your well-being;  Relaxing your body and your mind… Getaway package TAI CHI PROGRAMME:  In Tsim Tsa Shui   Mr. Ng William is one of  Hong Kong's best-known  masters. FITNESS PROGRAMME:  LIVE PURE Personal Yoga Lesson The Plateau Massage :  Using a combination of Shiatsu, Thai  and Swedish massage techniques. Healing Herbal Bath : This luxurious bath soothes aching muscles, tense  nerves and softens the skin.  Adopted “body care” also in  Diet with The Fantasy  Vegetarian  Restaurant.
Hong Kong Treasures Package This package enables you to look into present and the past; Finding out unseen mystery…   Peak Tram and Peak View Cantonese Opera Aberdeen Fish Village Tin Hau Temple Fusion Dinner in Hutong/ Peak Lookout
Hong Kong Fashion-Week Package Exclusively Available in Beginning week  (coincide with Hong Kong Fashion Week) Entry to the different  exhibitors halls in HKCEC VIP pass for one parade  (first’s rank seats) Meeting with Fannie Lau (Local fashion designer)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Departure Gift
Stakeholders Tourists Community Sponsors Industry  Associations Media Corporate Sector Government Body Shopping Festival
Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Impact ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Impact
Economics Impact ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Economics Impact ,[object Object],[object Object],[object Object]
Reference ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Event Powerpoint

  • 1. SHOPPING FESTIVAL HTM 3139 Event & Tourism Management Angela Angelique Emily Jessie Julie Pinky
  • 2.
  • 3.
  • 4. Overview Source: Hong Kong Tourism Board
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Competitors “ Competition is fierce; each one is trying to outdo the others…” (Herald Tribune, 2005) Singapore: Art and Food Festival Thailand: Aggressive Marketing Malaysia: Street Carnival (Fire-eater) Dubai: International Theatre, Jazz Festival
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. Shopping Advantages A more specific discount tactic; a real professional and customized service… A map provided with red or blue colour sticker on registered shops i.e. Discount of 30% on cheap products (red sticker); 15% on branded products. FACESS: Featuring services provided by professionals for make-up and Image consultation
  • 15. This package enables you to take care about your well-being; Relaxing your body and your mind… Getaway package TAI CHI PROGRAMME: In Tsim Tsa Shui Mr. Ng William is one of Hong Kong's best-known masters. FITNESS PROGRAMME: LIVE PURE Personal Yoga Lesson The Plateau Massage : Using a combination of Shiatsu, Thai and Swedish massage techniques. Healing Herbal Bath : This luxurious bath soothes aching muscles, tense nerves and softens the skin.  Adopted “body care” also in Diet with The Fantasy Vegetarian Restaurant.
  • 16. Hong Kong Treasures Package This package enables you to look into present and the past; Finding out unseen mystery… Peak Tram and Peak View Cantonese Opera Aberdeen Fish Village Tin Hau Temple Fusion Dinner in Hutong/ Peak Lookout
  • 17. Hong Kong Fashion-Week Package Exclusively Available in Beginning week (coincide with Hong Kong Fashion Week) Entry to the different exhibitors halls in HKCEC VIP pass for one parade (first’s rank seats) Meeting with Fannie Lau (Local fashion designer)
  • 18.
  • 19. Stakeholders Tourists Community Sponsors Industry Associations Media Corporate Sector Government Body Shopping Festival
  • 20.
  • 21.
  • 23.
  • 24.
  • 25.