Big Data - Introduction step 2 - Sogeti - Consulting Services - Business Technology - 20140518 v6

1. Big Data
a Quickstart

2. Big Data
from idea to service provider
from a Consulting perspective
Edzo Botjes
Business Analyst
BT Consultant @ Sogeti Consulting Services
Vianen 2014 05 13

3. 3Titel | Onderwerp | Plaats | Datum |
DATA is the NEW OIL

4. 4Big Data a Start | Sogeti Road | Vianen | 2014 05 13 |
Context of the oil
S = Social
M = Mobile
A = Analytics
C = Cloud
T = Thing
Network Organization
(Management 3.0)
Technology Trends
https://www.flickr.com/photos/jurgenappelo/5201353461/ http://www.es.sogeti.com/PageFiles/88/Presentacion-corporativa-Grupo-Sogeti.pdf
http://de.wikipedia.org/wiki/Social_Mobile_Analytics_Cloud
Testing and Quality Assurance
Business Information Management
Infrastructure Transformation
Mobility
Security
Sogeti Focus

5. 5Big Data a Start | Sogeti Road | Vianen | 2014 05 13 |
Context
Network Organization
(Management 3.0)
Technology Trends
https://www.flickr.com/photos/jurgenappelo/5201353461/
Data Age
+
+
Context
of
Big Data
At
Your
Client
=

6. 6Big Data a Start | People Consulted | Vianen | 2014 05 13 |
People Consulted (1/2)
Big Data experts
IT
Data Experts
Business
Information
Architects
Big Data experts
Business
Data Experts
Information
Management
Architects
Business
Big Data experts
VINT
Big Data expert
R20
Desk Research

7. 7Big Data a Start | People Consulted | Vianen | 2013 05 13 |
People Consulted (2/2)
Big Data experts
IT
Data Experts
Business
Information
Architects
Big Data experts
Business
Data Experts
Information
Management
Architects
Business
Big Data experts
VINT
Big Data expert
R20
Desk Research
The INTERNET
&
Meetups!
:)

8. 8Big Data a Start | Content | Vianen | 2013 05 13 |
What are questions from
the management
Content
What is Big Data
(meaning, definition examples)
Big Data at your client

9. 9Big Data a Start | What are the MT questions | Vianen | 2013 05 13 |
What are the MT questions
• Question 1
- What is Big Data?
• Question 2
- Big Data in current organization?
• Question 3
- What should we do to offer added value
to the company?

10. 10Big Data a Start | What is Big Data? | Vianen | 2013 05 13 |
What is Big Data ?
What is Big Data
(meaning, definition examples)
Big Data at your client
What are questions from
the management

11. 11Big Data a Start | What is Big Data | Vianen | 2013 05 13 |
Why Big Data is a MT subject (2013,2014)
Source: http://www.myforrester.net/big-data-webinar ; http://www.airlineleader.com/pdfs/Airline%20Leader%20Issue%2014.pdf

12. 12Big Data a Start | What is Big Data | Vianen | 2013 05 13 |
Big Data is a MT subject in 2013
Source: https://www.bmelv.de/SharedDocs/Downloads/Verbraucherschutz/Internet-Telekommunikation/SaferInternetDay2013Ksker.pdf?__blob=publicationFile page 14
“Big Data, was ist das?", Dr. Holger Kisker, VP and Research Director Forrester. February 2013

13. 13Big Data a Start | What is Big Data | Vianen | 2013 05 13 |
Classic BI Subject
data VS information
(Big) Data

14. 14Big Data a Start | What is Big Data | Vianen | 2013 05 13 |
From data to wisdom (a BI Story)
Source: http://blog.vint.sogeti.com/wp-content/uploads/2012/07/VINT-Sogeti-on-Big-Data-1-of-4-Creating-Clarity.pdf page 6
"Creating clarity with Big Data", ViNT research report 1 of 4 by Jaap Bloem. et al. June 2012

15. 15Big Data a Start | What is Big Data | Vianen | 2013 05 13 |
Effect of data insight on performance (2012)
Source: http://blog.vint.sogeti.com/wp-content/uploads/2012/07/VINT-Sogeti-on-Big-Data-1-of-4-Creating-Clarity.pdf page 8
"Creating clarity with Big Data", ViNT research report 1 of 4 by Jaap Bloem. et al. June 2012
Source: http://cci.uncc.edu/sites/cci.uncc.edu/files/media/pdf_files/MIT-SMR-IBM-Analytics-The-New-Path-to-Value-Fall-2010.pdf page 4
"Analytics: The new path to Value" by IBM and MIT

16. 16Big Data a Start | What is Big Data | Vianen | 2013 05 13 |
Big (Data)
http://www.dailyhoops.nl/wp-content/uploads/cartman.jpg http://www.rottenecards.com/ecards/Rottenecards_90881418_rf74456gnt.png

17. 17Big Data a Start | What is Big Data | Vianen | 2013 05 13 |
The Attack of the exponentials
Source: http://www.slideshare.net/medriscoll/driscoll-strata-buildingdatastartups25may2011clean slide 4
"Building Data Start-ups: Fast, Big and Focused" by Michael E. Driscoll CTO Metamarkets, May 2011

18. 18Big Data a Start | What is Big Data | Vianen | 2013 05 13 |
3 V’s that define Big Data (or 4?)
VALUE
Source: http://www.slideshare.net/multiscope/data-pioneers-sander-duivestein-vint-future-of-data slide 9
“The future of data” by Sander Duivestein , June 2012
Definition 1/3

19. 19Big Data a Start | What is Big Data | Vianen | 2013 05 13 |
Big Data definition at Goldman Sachs et al.
BIG DATA
==
Transaction
+
Interaction
+
Observation
Source: http://hortonworks.com/blog/7-key-drivers-for-the-big-data-market/
"7 Key Drivers for the Big Data Market" by Shaun Connolly at the Goldman Sachs Cloud Conference May 2012
Definition 2/3

20. 20Big Data a Start | What is Big Data | Vianen | 2013 05 13 |
Big Data Definition by Edzo
BIG DATA
==
Real time data
+
Real time analysis
(graph data)
+
Real time reaction
(feedback loop)
Source: Edzo Botjes
Definition 3/3

21. 21Big Data a Start | What is Big Data | Vianen | 2013 05 13 |
Examples of the 3 V's

22. 22Big Data a Start | What is Big Data | Vianen | 2013 05 13 |
Examples of Size and Source
Source: http://hortonworks.com/blog/7-key-drivers-for-the-big-data-market/
Source: http://blog.vint.sogeti.com/wp-content/uploads/2012/07/VINT-Sogeti-on-Big-Data-1-of-4-Creating-Clarity.pdf

23. 23Big Data a Start | What is Big Data | Vianen | 2013 05 13 |
Examples of Big Data Analytics
Source: http://blog.vint.sogeti.com/wp-content/uploads/2012/07/VINT-Sogeti-on-Big-Data-1-of-4-Creating-Clarity.pdf page 18
"Creating clarity with Big Data", ViNT research report 1 of 4 by Jaap Bloem et al.. June 2012

24. 24Big Data a Start | What is Big Data | Vianen | 2013 05 13 |
Examples of Big Data in the real life
Source:http://www.computerworld.com/s/article/9233587/Barack_Obama_39_s_Big_Data_won_the_US_election http://www.infoworld.com/d/big-data/the-real-story-of-how-big-data-analytics-helped-obama-win-212862
http://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/ http://commons.wikimedia.org/wiki/File:Target_logo.svg http://www.rfgen.com/blog/bid/285148/Tesco-Improves-Supply-Chain-with-Big-Data-Automated-Data-
Collection http://www.computerweekly.com/news/2240184482/Tesco-uses-big-data-to-cut-cooling-costs-by-up-to-20m http://img.dooyoo.co.uk/GB_EN/orig/0/7/7/7/3/777389.jpg http://www.computing.co.uk/IMG/120/257120/amazon-box-question-mark-370x229.jpg?1368697646

25. 25Big Data a Start | Big Data at your Client | Vianen | 2013 05 13 |
Big Data at your Client
What is Big Data
(meaning, definition examples)
Big Data at your client
What are questions from
the management

26. 26Big Data a Start | Big Data at your Client | Vianen | 2013 05 13 |
Jump or not to Jump ?
Big Data is concerned with exceptionally large, often widespread bundles of
semi structured or unstructured data. In addition, they are often incomplete
and not readily accessible.
“Exceptionally large” means the following, measured against the
extreme boundaries of current standard it and relational databases:
petabytes of data or more, millions of people or more, billions of records or
more, and a complex combination of all these.
With fewer data and greater complexity, you will encounter a serious Big
Data challenge, certainly if your tools, knowledge and expertise are not fully
up to date. Moreover, if this is the case, you are not prepared for future data
developments. Semi-structured or unstructured means that the connections
between data elements are not clear, and probabilities will have to be
determined.
Further to read:
B. Ten Big Data management challenges: what are your issues?
C. Five requirements for your Big Data project: are you ready?
Source: http://blog.vint.sogeti.com/wp-content/uploads/2012/07/VINT-Sogeti-on-Big-Data-1-of-4-Creating-Clarity.pdf page 18
"Creating clarity with Big Data", ViNT research report 1 of 4 by Jaap Bloem et al. June 2012
Are you Big
Data ready?
Or to big a
leap?
“Big”

27. 27Big Data a Start | Big Data at your Client | Vianen | 2013 05 13 |
Starting Tips
• Never, Ever, start without a Business Case
and thus not without a business sponsor.
• Added value of Big Data is combination of
“External” Sources.
Think outside the box, outside your silo.
• Maturity is key.
- Start with identifying
- then go optimizing, scale to BI, BI++ and
- then to real time added value Big Data
feedback loops

28. 28Big Data a Start | Big Data at your Client | Vianen | 2013 05 13 |
Big data in a existing organizations
CRM
R&D
Social Media
Application
Management
(E-Mail)
Marketing
Sales/Revenue
Accounting
Data
Governance
BI

29. 29Big Data a Start | Big Data at your Client | Vianen | 2013 05 13 |
----------------------------------
CRM
Internal R&D
Internal BI
Social Media
Application
Management
(E-Mail)
Marketing
Sales/Revenue
Accounting
Data
Virtualization
data driven operations
data driven operations

30. 30Big Data a Start | Big Data at your Client | Vianen | 2013 05 13 |
Information Management / Business Development Role (1/2)
Facilitate Execute
Source:
http://www.alfredoartist.com/Optimized%20Images/Rodriguez-InSearchOfGold.jpg
http://resources1.news.com.au/images/2011/07/27/1226102/848013-gold-prospecting.jpg
http://www.refinedinvestments.com/wp-content/uploads/2012/10/gold-mining400x282.jpg
http://en.rockscrusher.com/wp-content/uploads/2011/04/gold-mining-plant.jpg
Be a leader
Bring together
Create
innovation
environment
Bring
success to
production

31. 31Big Data a Start | Big Data at your Client | Vianen | 2013 05 13 |
Information Management / Business Development Role (2/2)
Not the Information Management Role
1.Employ Data scientists
2.Develop new data analyses technique’s
3.Be a business sponsor
Information Management Role
1.Facilitate the gold finding process (POCs)

Bring data scientist in touch with business
1.Be owner of the gold mining process (projects)
2.Have and Execute a vision on data governance and data
virtualization. (reduce future costs on projects, POCs and
changes etc.)

32. 32Big Data a Start | Big Data at your Client | Vianen | 2013 05 13 |
Possible Partners
Be Inspired
By Gartner
Magic Quadrant

33. 33Big Data a Start | Big Data at your Client | Vianen | 2013 05 13 |
Example Possible Partners
• Neo4J
- Big Data on your laptop
DIY graph database
• SAS Visual Analytics
- Big Data on your own hardware
Business controlled self service BI (Big Data)
• Target Holding
- Big Data Analysts and Big Data provider
partner of RuG, research companies etc.
• Gooddata & Keboola
- Big Data in the Cloud incl the analysis

34. So in a
Nutshell ..

35. 35Big Data a Start | From Buzz to Business | Vianen | 2013 05 13 |
From Buzz to Business
• Discover your data
- Sogeti Business Intelligence & Analytics
• Think creative
- Agile, cogs of creativity, Enterprise Agility
• Partner up!
- Sogeti Partners, Universities, Big Data Partners
• Start learning by doing
- Start small, iterate, scale up,
Business Model Generation (BMG)

36. 36Big Data a Start | Big Data at your Client | Vianen | 2013 05 13 |
The Network will win
Network Organization
(Management 3.0)

37. Big Data
from Buzz to
Business

38. Meetup.com
Management
3.0