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Freegle presentation at TEDx Edinburgh

"Don't throw it away - give it away" - regifting via movements like Freegle (http://ilovefreegle.org).

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Freegle presentation at TEDx Edinburgh

  1. 1. The Idea <ul><li>“ Don’t throw it away, give it away” </li></ul><ul><li>The problem: </li></ul><ul><ul><li>Average person in the UK sends about 319kg to landfill per year </li></ul></ul><ul><li>The solution </li></ul><ul><ul><li>Free gifts to keep “stuff” out of landfill </li></ul></ul><ul><ul><ul><li>Sofas, computers, clothes, Giant African Land-Snails, World War II air-raid shelters… </li></ul></ul></ul><ul><ul><li>Free to join, free to use </li></ul></ul><ul><ul><li>Saves money, effort and the planet </li></ul></ul>
  2. 2. Using it <ul><li>Local virtual communities </li></ul><ul><ul><li>Go to http://ilovefreegle.org </li></ul></ul><ul><ul><li>Find a local group on Yahoo, e.g. http://groups.yahoo.com/group/EdinburghFreegle </li></ul></ul><ul><li>Reply to WANTED or OFFER mails </li></ul><ul><li>Send them yourself </li></ul><ul><li>People sort out collection between themselves </li></ul>
  3. 3. Running It <ul><li>What needs doing? </li></ul><ul><ul><li>Moderating groups </li></ul></ul><ul><ul><li>Spreading the word </li></ul></ul><ul><ul><li>Tools and Processes </li></ul></ul><ul><li>Who does it? </li></ul><ul><ul><li>Entirely volunteer-run </li></ul></ul><ul><ul><li>200 groups across the UK </li></ul></ul><ul><ul><li>Nearly 1 million members </li></ul></ul><ul><ul><li>Hundreds of volunteers </li></ul></ul>
  4. 4. <ul><li>Engaging volunteers </li></ul><ul><ul><li>Vital to flourish </li></ul></ul><ul><ul><li>Varied skills and temperaments </li></ul></ul><ul><ul><li>Decision-making </li></ul></ul><ul><li>Keeping it local </li></ul><ul><ul><li>Consistency vs flexibility </li></ul></ul><ul><li>Traps </li></ul><ul><ul><li>Trademark & enforcement </li></ul></ul><ul><ul><li>Funding vicious circle </li></ul></ul>The Challenges
  5. 5. Why it works <ul><li>Makes it easy – low barrier to entry </li></ul><ul><li>Variety of motives </li></ul><ul><ul><li>Environment </li></ul></ul><ul><ul><li>Community </li></ul></ul><ul><ul><li>Finance </li></ul></ul><ul><ul><li>Convenience </li></ul></ul><ul><li>Technology creating community </li></ul>
  6. 6. Summary <ul><li>“ Don’t throw it away, give it away” </li></ul><ul><li>Simple brilliant idea </li></ul><ul><ul><li>… underpinned by technology </li></ul></ul><ul><li>Unique virtual movement </li></ul><ul><ul><li>… with unique challenges </li></ul></ul><ul><li>Throwing stuff away should be like drink-driving </li></ul><ul><ul><li>… responsible citizens just don’t do it </li></ul></ul>

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