Digital Work NYC 2010 Conference Guide
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This document outlines an agenda for a two-day event called "Making Digital Work NYC 2010". The event focuses on discussing how the digital age has changed marketing and advertising approaches, with topics like new strategies and processes, collaboration across disciplines, and workshops for attendees to create digital work. The document also notes how coding experience is now more valuable than traditional advertising experience and that audiences are no longer limited to professionals due to billions of new participants online.
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Digital Work NYC 2010 Conference Guide
- 1. WELCOME TO MAKING DIGITAL WORK NYC 2010 mullen.com edwardboches.com @edwardboches Tuesday, November 30, 2010
- 2. #bdwny Tuesday, November 30, 2010
- 4. Why are you here? Tuesday, November 30, 2010
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- 8. Lumbering advertising behemoths have advantages over smaller, cutting-edge firms Tuesday, November 30, 2010
- 9. In transformative markets, incumbents rarely survive Tuesday, November 30, 2010
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- 11. 500,000,000 (FB) 86,000 (YT) 10,000,000,000 (Tweets) 5,000,000,000 5,000,000,000 500,000,000 50,000,000 86,000 Tuesday, November 30, 2010
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- 14. Coding is more prized than copywriting Tuesday, November 30, 2010
- 15. XBox or Google on the resume trump BBDO or Grey on the resume Tuesday, November 30, 2010
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- 19. We are living through the disorientation that comes from including 2 billion new participants in a media landscape previously operated by a small group of professionals. Tuesday, November 30, 2010
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- 22. We regretfully admit that something has happened off the Gulf Coast. Tuesday, November 30, 2010
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- 30. A new mindset Tuesday, November 30, 2010
- 31. audience messages target media plan penetrate community experiences invite interest plan collaborate Tuesday, November 30, 2010
- 32. User experience and engagement are the new art and copy Tuesday, November 30, 2010
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- 38. A new brief Tuesday, November 30, 2010
- 39. Interactive, Participatory, Shareable, Useful Tuesday, November 30, 2010
- 40. T-shaped people and better collaboration Tuesday, November 30, 2010
- 41. analytics copywriter art director web designer IA/UX programmer video producer content strategist connection planner PR/social media media Tuesday, November 30, 2010
- 43. = 1 = 6 Tuesday, November 30, 2010
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- 45. Learn by doing Tuesday, November 30, 2010
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- 47. Day One Strategy for the digital age New teams and processes Workshop: revealing anxieties From websites to eco-systems Great creative: what and how How to actually make stuff Workshop: Make something Day Two Panel: new models and lesson Changing an organization Workshop: Make something Role of creative technologist Propagation Planning Workshop: Go forth and propagate Tuesday, November 30, 2010