SlideShare uma empresa Scribd logo
1 de 14
Baixar para ler offline
for Brands
Smart notebooks that let people save, share and act on their interests
A platform that lets brands interact with users who have shared
   what they want to buy, do, cook, watch, listen and read...
Doesn’t matter whether they’re on a laptop, a tablet or their smartphone of choice.
Springpad for Brands


      Demographics
         >3mm registered users
         75% sign-ups originate from mobile apps (iOS and Android)
         US Web demographics:
Springpad for Brands




   Putting Springpad To Work For You
      put your brand on Springpad
      demonstrate your expertise
      publish content that supports user interests
      add value through what you curate
      make immediate and long term conversion
      more efficient
Springpad for Brands
Springpad for Brands




   It couldn’t be easier
      open an account
      spring any form of content
      easily populate and update
      notebooks
      every spring includes enhanced
      data and dynamic alerts
Springpad for Brands




  What do you get?
     inbound links
     brand extension and an un-
     interruptive way to market to
     expressed intent
     earned media from social sharing
     ongoing alerts and offer delivery and
     engagement (web and mobile)
     more effective way to convert
     purchase intent into action
Springpad for Brands




  Why do it now?
     social search and curation are next
     big thing
     interest is the new social currency
     right time to experiment
     social value in getting in early
     Springpad brand partnership
     program
Springpad for Brands




    The Springpad brand partnership
    program
        creative and production services for
        content strategy and implementation
        promotion in Spotlight, featured in
        category and onboarding sections
        sponsorship and branding
        social promotion on Twitter,
        Facebook, blog and outbound PR
Springpad for Brands




        The Springpad
        brand partnership
        program
        data link exclusivity
        metrics and analysis
Springpad for Brands




        What’s Coming
           Embeddable notebooks
             Facebook
             Third party sites
         SpringIt Buttons
Springpad for Brands




          Questions

Mais conteúdo relacionado

Mais de edward boches

Five Brand Position Ideas For The Esplanade Association
Five Brand Position Ideas For The Esplanade AssociationFive Brand Position Ideas For The Esplanade Association
Five Brand Position Ideas For The Esplanade Association
edward boches
 

Mais de edward boches (20)

Five Approaches to TV and Video
Five Approaches to TV and Video Five Approaches to TV and Video
Five Approaches to TV and Video
 
Talent Imitates, Genius Steals: Four Chapters on Being Creative in the Digita...
Talent Imitates, Genius Steals: Four Chapters on Being Creative in the Digita...Talent Imitates, Genius Steals: Four Chapters on Being Creative in the Digita...
Talent Imitates, Genius Steals: Four Chapters on Being Creative in the Digita...
 
The hero and the outlaw: a discussion of archetypes
The hero and the outlaw: a discussion of archetypesThe hero and the outlaw: a discussion of archetypes
The hero and the outlaw: a discussion of archetypes
 
Creating a portfolio on instagram
Creating a portfolio on instagramCreating a portfolio on instagram
Creating a portfolio on instagram
 
Fast isn't fast enough. (an e-book written and created in three hours)
Fast isn't fast enough. (an e-book written and created in three hours)Fast isn't fast enough. (an e-book written and created in three hours)
Fast isn't fast enough. (an e-book written and created in three hours)
 
SxSW 2014 Trends, Observations, Predictions
SxSW 2014 Trends, Observations, PredictionsSxSW 2014 Trends, Observations, Predictions
SxSW 2014 Trends, Observations, Predictions
 
The Big Idea. Dead or Alive?
The Big Idea. Dead or Alive?The Big Idea. Dead or Alive?
The Big Idea. Dead or Alive?
 
How To Make TV and Video: Five Creative Approaches
How To Make TV and Video: Five Creative ApproachesHow To Make TV and Video: Five Creative Approaches
How To Make TV and Video: Five Creative Approaches
 
Courage, Creativity, Collaboration: How to Succeed in the new PR and Media La...
Courage, Creativity, Collaboration: How to Succeed in the new PR and Media La...Courage, Creativity, Collaboration: How to Succeed in the new PR and Media La...
Courage, Creativity, Collaboration: How to Succeed in the new PR and Media La...
 
The Creative Brief: An Introduction
The Creative Brief: An IntroductionThe Creative Brief: An Introduction
The Creative Brief: An Introduction
 
Ideas that do
Ideas that doIdeas that do
Ideas that do
 
What is great (part two participatory)
What is great (part two participatory)What is great (part two participatory)
What is great (part two participatory)
 
What is great (message based advertising)
What is great (message based advertising)What is great (message based advertising)
What is great (message based advertising)
 
Five Brand Position Ideas For The Esplanade Association
Five Brand Position Ideas For The Esplanade AssociationFive Brand Position Ideas For The Esplanade Association
Five Brand Position Ideas For The Esplanade Association
 
Five tips for recent grads
Five tips for recent grads Five tips for recent grads
Five tips for recent grads
 
Three Kinds of Creative Ideas
Three Kinds of Creative IdeasThree Kinds of Creative Ideas
Three Kinds of Creative Ideas
 
Get out of your minivan and into our spaceship
Get out of your minivan and into our spaceshipGet out of your minivan and into our spaceship
Get out of your minivan and into our spaceship
 
Write a book in three hours
Write a book in three hoursWrite a book in three hours
Write a book in three hours
 
Cm417.intro part 1 updated for Spring 2013
Cm417.intro part 1 updated for Spring 2013Cm417.intro part 1 updated for Spring 2013
Cm417.intro part 1 updated for Spring 2013
 
Cm417 intro part 2, updated for Spring 2013
Cm417 intro part 2, updated for Spring 2013Cm417 intro part 2, updated for Spring 2013
Cm417 intro part 2, updated for Spring 2013
 

Último

Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
ZurliaSoop
 
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
vineshkumarsajnani12
 

Último (20)

Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdf
 
Kalyan Call Girl 98350*37198 Call Girls in Escort service book now
Kalyan Call Girl 98350*37198 Call Girls in Escort service book nowKalyan Call Girl 98350*37198 Call Girls in Escort service book now
Kalyan Call Girl 98350*37198 Call Girls in Escort service book now
 
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
 
Buy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail AccountsBuy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail Accounts
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
CROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NSCROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NS
 
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur DubaiUAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
 
New 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck TemplateNew 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck Template
 
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered  Building Manufacturers Hyderabad.pptxPre Engineered  Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
 
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
PARK STREET 💋 Call Girl 9827461493 Call Girls in  Escort service book nowPARK STREET 💋 Call Girl 9827461493 Call Girls in  Escort service book now
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
 
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
 
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptxQSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
 

Springpad for Brands

  • 1. for Brands Smart notebooks that let people save, share and act on their interests
  • 2. A platform that lets brands interact with users who have shared what they want to buy, do, cook, watch, listen and read...
  • 3. Doesn’t matter whether they’re on a laptop, a tablet or their smartphone of choice.
  • 4.
  • 5. Springpad for Brands Demographics >3mm registered users 75% sign-ups originate from mobile apps (iOS and Android) US Web demographics:
  • 6. Springpad for Brands Putting Springpad To Work For You put your brand on Springpad demonstrate your expertise publish content that supports user interests add value through what you curate make immediate and long term conversion more efficient
  • 8. Springpad for Brands It couldn’t be easier open an account spring any form of content easily populate and update notebooks every spring includes enhanced data and dynamic alerts
  • 9. Springpad for Brands What do you get? inbound links brand extension and an un- interruptive way to market to expressed intent earned media from social sharing ongoing alerts and offer delivery and engagement (web and mobile) more effective way to convert purchase intent into action
  • 10. Springpad for Brands Why do it now? social search and curation are next big thing interest is the new social currency right time to experiment social value in getting in early Springpad brand partnership program
  • 11. Springpad for Brands The Springpad brand partnership program creative and production services for content strategy and implementation promotion in Spotlight, featured in category and onboarding sections sponsorship and branding social promotion on Twitter, Facebook, blog and outbound PR
  • 12. Springpad for Brands The Springpad brand partnership program data link exclusivity metrics and analysis
  • 13. Springpad for Brands What’s Coming Embeddable notebooks Facebook Third party sites SpringIt Buttons
  • 14. Springpad for Brands Questions