The student has been assigned a brief by a games production company to create a series of posters inspired by 1970s graphic design to promote the company's current and upcoming games. The brief requires research of the target audience and genre, generation of creative ideas, pitching a proposal, planning the project, managing production, presenting draft posters for feedback, and evaluating the process. The student must show creativity, work independently to professional standards, and apply skills from their Level 3 Extended Diploma qualifications in areas such as developing ideas, project management, and working to a brief. The deadline for completion is April 14th.

1. Assignment brief
Qualification Level 3 Extended Diploma in Creative Media Production – Games Design
Unit number and title
L3 Unit 4 Creative Media Production Management Project
L3 Unit 5: Working to a Brief in the Creative Media Industries
Start date 3th
February 2014
Deadline 14th
April 2014
Assessor name
Team
Project Manager: Harry Arnold
Student name Ellie Duriez
Assignment title Final Major Project – 70s Graphic Design for Games
The purpose of this assignment is for you to:
Unit 4 Creative Media Production Management Project
1 Be able to originate, develop and research an idea for a media product
2 Be able to pitch a proposal for a media product
3 Be able to manage a production process to create a media product
Unit 5: Working to a Brief in the Creative Media Industries
Understand the requirements of working to a brief
Be able to develop a planned response to a brief
Be able to apply a response to a brief
Be able to review work on completion of a brief.
Scenario
A small games production team based in Belgium, ‘Tale of Tales’ has commissioned me to come up with a series of posters to be
used as concept and inspiration for their upcoming game, as well as to help promote their current games, using the supplied
reference material. It is essential that the artwork conveys the basic idea well in terms of the assigned theme (1970s style) and
that my drawings have an initial ‘flair’, with appropriate colours, type font, layout and imagery. The final artwork must conceive
and communicate my ideas for a 70s theme, in a way that is original and entrancing, yet generally consistent in visual style
throughout my series of drawings, without being predictable.
My finished posters will preferably fit into A4 sized proportions and may either be landscape or portrait, but must be presentable in
a digital visual format. All assets such as imagery must be created by me. I must be careful to make sure that any extra textures or
fonts used include a commercial licence, and/or are recorded somewhere.
Successful completion of this assignment before the deadline could lead to further extension commissions.
Work to be submitted
Scenario Research
Ideas Generation
Pitch Documentation
Planning Documentation
Production Log and Schedule
Completed Product - (Posters for):
• The Endless Forest
• The Graveyard
• The Path
• Fatale
• Vanitas
• Bientôt l'été
• Luxuria Superbia
Evaluation
Task 1 – Research
I will carry out visual and written research from a wide range of sources for my set scenario - games, film, literature,
graphic novels, news and current affairs. I will carry out primary and secondary research into the audience and market
for my scenario, collating my results.
Unit 4
P1, M1, D1
Unit 5
P2, M2, D2

2. Remember that you are trying to show creativity and flair and working independently to professional expectations.
Task 2 – Ideas Generation
I will generate a wide range of ideas for possible solutions for my project, producing ideas maps, brainstorms,
moodboards etc. I will consider the project’s viability, timescale, client requirements, constraints etc.
Remember that you are trying to show creativity and flair and working independently to professional expectations.
Unit 4
P1, M1, D1
Unit 5
P2, M2, D2
Task 3 – Pitch
I will take my strongest concept, develop it into a clear proposal and prepare a pitch for my project idea. This will be
delivered to my project managers during a booked interview. I will have explained how I will address the target
audience and market, identify any constraints on production and ways to address these. I will refine my idea as a result
of the pitch, where appropriate.
Remember that you are trying to adopt a near-professional standard consistently using subject terminology correctly
and working independently to professional expectations.
Unit 4
P2, M2, D2
Unit 5
P2, M2, D2
Task 4 – Planning
I will produce a plan for my project, producing the necessary pre-production paperwork and accounting for my time and
produce a budget. I will then hold a pre-production meeting with my project managers.
Remember that you are trying to work to near-professional standards, show creativity and flair and work
independently to professional expectations.
Unit 4
P3, M3, D3
Unit 5
P2, M2, D2
Task 5 – Production
I will carry out my production plan, producing a production log to chart the progress of my project in detail, reviewing it
regularly. This document and my schedule will be available in all meetings with my project manager.
Remember that you are trying to work to near-professional standards, show creativity and flair and work
independently to professional expectations.
Unit 4
P3, M3, D3
Unit 5
P3, M3, D3
Task 6 – Presentation
I will present my draft product to a focus group (and client), receive feedback and make changes to finished product,
where necessary.
Remember that you are trying to work to near-professional standards, show creativity and flair and work
independently to professional expectations.
Unit 4
P3, M3, D3
Unit 5
P3, M3, D3
Task 7 – Evaluation
I will write a report evaluating my production process in the light of the presentation feedback and my production log.
This will be in the form of a concluding report based on my production log.
Remember that you are trying to make reference to professional practice, consistently using subject terminology
correctly.
Unit 4
P3, M3, D3
Unit 5
P4, M4, D4
This brief has been verified as being fit for purpose

3. Date
Date
Unit 4: Creative Media Production Management Project
P1 originate, develop and research an
idea for a media product working within
appropriate conventions and
with some assistance.
[IE, CT]
M1 originate, develop and research an
idea for a media product showing some
imagination and with only occasional
assistance.
D1 originate, develop and research an
idea for a media product showing
creativity and flair and working
independently to professional
expectations.
P2 pitch a proposal for a media product
with some appropriate use of subject
terminology and with some assistance.
M2 pitch a proposal for a media product
competently with generally correct use of
subject terminology and with only
occasional assistance.
D2 pitch a proposal for a media product to
a near-professional standard consistently
using subject terminology correctly and
working independently to professional
expectations.
P3 manage a production process to
create a media product working within
appropriate conventions and with some
assistance.
[SM, TW]
M3 manage a production process
competently to create a media product to
a good technical standard, showing some
imagination and with only occasional
assistance.
D3 manage a production process to near-
professional standards to create a media
product, showing creativity and flair and
working independently to professional
expectations.
Unit 5: Working to a brief in the Creative Media Industries
P1 describe the requirements of working
to a brief.
M1 explain the requirements of working
to a brief with reference to detailed
illustrative examples.
D1 comprehensively explain the
requirements of working to a brief with
elucidated examples.
P2 plan a response to a brief working
within appropriate conventions and with
some assistance.
[CT, SM].
M2 plan a response to a brief
competently showing some imagination
and with only occasional assistance.
D2 plan a response to a brief to near-
professional standards showing creativity
and flair and working independently to
professional expectations.
P3 apply a response to a brief working
within appropriate conventions and with
some assistance.
[CT, SM]
M3 apply a response to a brief
competently showing some imagination
and with only occasional assistance.
D3 apply a response to a brief to near-
professional standards showing creativity
and flair and working independently to
professional expectations.
P4 comment on own work on completion
of a brief with some appropriate use of
subject terminology.
M4 explain own work on completion of a
brief with reference to detailed
illustrative examples and with generally
correct use of subject terminology.
D4 critically evaluate own work on
completion of a brief with reference to
professional practice, and consistently
using subject terminology correctly.
:PLTS: This summary references where applicable, in the square brackets, the elements of the personal,
learning and thinking skills applicable in the pass criteria. It identifies opportunities for learners to demonstrate
effective application of the referenced elements of the skills.