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© EduPristine For [Insert Text Here] (Confidential)
© EduPristine – www.edupristine.com
Top 10 Pay-Per-Click Marketing Experts to follow in 2015
© EduPristine For [Insert Text Here] (Confidential) 1
We have made a list of Top 10 PPC experts who you can follow on Twitter. Their speciality is Pay-Per-Click
Marketing and these experts often tweet about the updates, Tips and Tricks and all kind of information
related to SEM/PPC Marketing which can help you to no limits if you engage into PPC Marketing.
© EduPristine For [Insert Text Here] (Confidential) 2
Top 10 Social Media Marketing Experts
© EduPristine For [Insert Text Here] (Confidential) 3
Kent Lewis is the founder of ‘Anvil Media, inc.’ Anvil is also the founder and acting President of Formic
Media, a Search Engine Marketing (SEM) agency which focuses on small business market. Kent speaks
regularly at industry events and is been published in books and publications like DMNews, iMedia
Connection, Portland Business Journal and Search Marketing Standard. He has been included in the Top 25
most influential Pay-Per-Clicks experts and Marketer of the Year by American Marketing Association
Oregon Chapter in 2012.
10. Kent Lewis @kentlewis
© EduPristine For [Insert Text Here] (Confidential)
9. Mona Elesseily @webmona
Mona is the Vice President of Online Marketing Strategy at Page Zero Media. She was voted the most
influential SEM in 2013. She was the key contributor in improving campaign performance for reputed
brands like Capital One, Yahoo!, Sony USA, Knowledge Adventure, Cathay Pacific and The Jimmy Pattison
Group. Mona is on the advisory board of Acquisio Inc. and has served on Yahoo!’s Search Marketing (YSM!)
board of advisors for 3 years. She was on the IIMA (International Internet Marketing Association) Board of
Directors for 6 years.
4
© EduPristine For [Insert Text Here] (Confidential)
8. Lisa Raehsler @lisarocksSEM
Lisa Raehsler is the founder of Big Click Co.,an online advertising company which specializes in
strategy and management of SEM and PPC for search engines, display, retargeting, and social
media ad campaigns. Lisa has led strategy on dozens of PPC accounts and puts her experience
into practice every day as a thought leader in integrating client’s search campaigns with
commerce websites, behavioral targeting strategies, and web analytics. Lisa has given insights
into PPC and SEM at Pubcon, ClickZ Live, SES, OMS, MIMA, HeroConf conferences, as well as
private and public events.
5
© EduPristine For [Insert Text Here] (Confidential)
Joseph Kerschbaum works as Midwest Account Director for 3Q Digital and the industry’s foremost PPC
expert. Joseph is a frequent speaker at search and advertising conferences such as SES, SMX, OMS, and
others. Joseph also co-authored Wiley/Sybex book, “Pay-Per-Click SEM: One Hour a Day.” Joseph is also
qoted as the 2nd most influential person in SEM.
7. Joseph Kerschbaum @JoeKerschbaum
© EduPristine For [Insert Text Here] (Confidential) 7
6. Bryant Garvin @BryantGarvin
Bryant is an expert Paid Search Executive. Many call him the ‘Dr House of PPC’, he specializes in consulting
with Start-ups and Fortune 1000 companies on their Paid Media endeavors. He is currently focused on PPC
Audits & Paid Search Consulting at Bryant Garvin Consulting, his private PPC Consultancy.
© EduPristine For [Insert Text Here] (Confidential) 8
5. Melissa Mackey @Mel66
Melissa Mackey serves as a Search Supervisor at the largest independent B2B agency in the world,
‘Gyro’. She is a frequent blogger at Searching Beyond the Paid, where she writes articles on pay-per-
click marketing and other aspects of search engine marketing. She is a veteran PPC marketer and
she helps clients achieve maximum ROI for paid search.
© EduPristine For [Insert Text Here] (Confidential) 9
4. Matthew Umbro @Matt_Umbro
Matthew Umbro is the founder of PPC Chat and is a Senior PPC Specialist at Exclusive Concepts. He
specializes in eCommerce, PPC and client relations, and he also oversees content production for PPC Hero.
Matthew Umbro is a trusted source in the paid search world. He has helped numerous companies learn
how to run successful pay-per-click campaigns through his weekly PPCChat on Twitter and blogs.
© EduPristine For [Insert Text Here] (Confidential) 10
3. Brad Geddes @bgtheory
Brad Geddes is the Founder of Certified Knowledge, a company dedicated to PPC education & training and
co-founder of AdAlysis, an automatic ad testing platform. He authored Advanced Google AdWords which is
the most advanced book ever written about Google's advertising program. One of his trademarks has been
disparaging the complicated aspects of SEO, PPC, and Internet advertising.
© EduPristine For [Insert Text Here] (Confidential) 11
2. Larry Kim @larrykim
Larry is the Founder & CTO of WordStream, a provider of PPC management software, including the
AdWords Grader and the 20 Minute PPC Work Week. Larry was the most influential PPC expert in
2014 and 2013 according to the PPC Hero Blog and had won a spot in the ClickZ Digital Marketing
Hall of Fame and Small Business Influencer Award in 2013.
© EduPristine For [Insert Text Here] (Confidential) 12
1. David Szetela @Szetela
Mr. David Szetela is the Owner of Clix Marketing, LLC and serves as its Chief Executive Officer. His
articles on PPC advertising have been published in MediaPost, Search Engine Watch, Search Engine
Land, and MarketingSherpa. He is a frequent speaker at Search and Advertising industry events like
Search Engine Strategies, SMX, Pubcon and ad:tech. He runs the Linkedin group PPC Pro People
consisting of more than 8,000 PPC professionals.
© EduPristine For [Insert Text Here] (Confidential) 13
You can follow all of the above experts on Twitter from one place:
Top 10 PPC/SEM Experts 2015
You can read the detailed blog on our website:
Top 10 PPC Experts to follow on Twitter
The world is now online. It is all about reaching out to them. EduPristine's Digital Marketing course
enables you to learn everything from SEO, PPC, Social Media Marketing to Email Marketing; which
will help you in reaching out to the world in a better way. We provide Classroom and Online Training.
All Trainings are held by Industry Professionals where along with training you get insights into Digital
Marketing with their experience and expertise.
For further details visit our website www.edupristine.com
© EduPristine For [Insert Text Here] (Confidential)
© EduPristine – www.edupristine.com
help@edupristine.com
www.edupristine.com
Thank You!

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Top PPC/SEM Experts to follow in 2015

  • 1. © EduPristine For [Insert Text Here] (Confidential) © EduPristine – www.edupristine.com Top 10 Pay-Per-Click Marketing Experts to follow in 2015
  • 2. © EduPristine For [Insert Text Here] (Confidential) 1 We have made a list of Top 10 PPC experts who you can follow on Twitter. Their speciality is Pay-Per-Click Marketing and these experts often tweet about the updates, Tips and Tricks and all kind of information related to SEM/PPC Marketing which can help you to no limits if you engage into PPC Marketing.
  • 3. © EduPristine For [Insert Text Here] (Confidential) 2 Top 10 Social Media Marketing Experts
  • 4. © EduPristine For [Insert Text Here] (Confidential) 3 Kent Lewis is the founder of ‘Anvil Media, inc.’ Anvil is also the founder and acting President of Formic Media, a Search Engine Marketing (SEM) agency which focuses on small business market. Kent speaks regularly at industry events and is been published in books and publications like DMNews, iMedia Connection, Portland Business Journal and Search Marketing Standard. He has been included in the Top 25 most influential Pay-Per-Clicks experts and Marketer of the Year by American Marketing Association Oregon Chapter in 2012. 10. Kent Lewis @kentlewis
  • 5. © EduPristine For [Insert Text Here] (Confidential) 9. Mona Elesseily @webmona Mona is the Vice President of Online Marketing Strategy at Page Zero Media. She was voted the most influential SEM in 2013. She was the key contributor in improving campaign performance for reputed brands like Capital One, Yahoo!, Sony USA, Knowledge Adventure, Cathay Pacific and The Jimmy Pattison Group. Mona is on the advisory board of Acquisio Inc. and has served on Yahoo!’s Search Marketing (YSM!) board of advisors for 3 years. She was on the IIMA (International Internet Marketing Association) Board of Directors for 6 years. 4
  • 6. © EduPristine For [Insert Text Here] (Confidential) 8. Lisa Raehsler @lisarocksSEM Lisa Raehsler is the founder of Big Click Co.,an online advertising company which specializes in strategy and management of SEM and PPC for search engines, display, retargeting, and social media ad campaigns. Lisa has led strategy on dozens of PPC accounts and puts her experience into practice every day as a thought leader in integrating client’s search campaigns with commerce websites, behavioral targeting strategies, and web analytics. Lisa has given insights into PPC and SEM at Pubcon, ClickZ Live, SES, OMS, MIMA, HeroConf conferences, as well as private and public events. 5
  • 7. © EduPristine For [Insert Text Here] (Confidential) Joseph Kerschbaum works as Midwest Account Director for 3Q Digital and the industry’s foremost PPC expert. Joseph is a frequent speaker at search and advertising conferences such as SES, SMX, OMS, and others. Joseph also co-authored Wiley/Sybex book, “Pay-Per-Click SEM: One Hour a Day.” Joseph is also qoted as the 2nd most influential person in SEM. 7. Joseph Kerschbaum @JoeKerschbaum
  • 8. © EduPristine For [Insert Text Here] (Confidential) 7 6. Bryant Garvin @BryantGarvin Bryant is an expert Paid Search Executive. Many call him the ‘Dr House of PPC’, he specializes in consulting with Start-ups and Fortune 1000 companies on their Paid Media endeavors. He is currently focused on PPC Audits & Paid Search Consulting at Bryant Garvin Consulting, his private PPC Consultancy.
  • 9. © EduPristine For [Insert Text Here] (Confidential) 8 5. Melissa Mackey @Mel66 Melissa Mackey serves as a Search Supervisor at the largest independent B2B agency in the world, ‘Gyro’. She is a frequent blogger at Searching Beyond the Paid, where she writes articles on pay-per- click marketing and other aspects of search engine marketing. She is a veteran PPC marketer and she helps clients achieve maximum ROI for paid search.
  • 10. © EduPristine For [Insert Text Here] (Confidential) 9 4. Matthew Umbro @Matt_Umbro Matthew Umbro is the founder of PPC Chat and is a Senior PPC Specialist at Exclusive Concepts. He specializes in eCommerce, PPC and client relations, and he also oversees content production for PPC Hero. Matthew Umbro is a trusted source in the paid search world. He has helped numerous companies learn how to run successful pay-per-click campaigns through his weekly PPCChat on Twitter and blogs.
  • 11. © EduPristine For [Insert Text Here] (Confidential) 10 3. Brad Geddes @bgtheory Brad Geddes is the Founder of Certified Knowledge, a company dedicated to PPC education & training and co-founder of AdAlysis, an automatic ad testing platform. He authored Advanced Google AdWords which is the most advanced book ever written about Google's advertising program. One of his trademarks has been disparaging the complicated aspects of SEO, PPC, and Internet advertising.
  • 12. © EduPristine For [Insert Text Here] (Confidential) 11 2. Larry Kim @larrykim Larry is the Founder & CTO of WordStream, a provider of PPC management software, including the AdWords Grader and the 20 Minute PPC Work Week. Larry was the most influential PPC expert in 2014 and 2013 according to the PPC Hero Blog and had won a spot in the ClickZ Digital Marketing Hall of Fame and Small Business Influencer Award in 2013.
  • 13. © EduPristine For [Insert Text Here] (Confidential) 12 1. David Szetela @Szetela Mr. David Szetela is the Owner of Clix Marketing, LLC and serves as its Chief Executive Officer. His articles on PPC advertising have been published in MediaPost, Search Engine Watch, Search Engine Land, and MarketingSherpa. He is a frequent speaker at Search and Advertising industry events like Search Engine Strategies, SMX, Pubcon and ad:tech. He runs the Linkedin group PPC Pro People consisting of more than 8,000 PPC professionals.
  • 14. © EduPristine For [Insert Text Here] (Confidential) 13 You can follow all of the above experts on Twitter from one place: Top 10 PPC/SEM Experts 2015 You can read the detailed blog on our website: Top 10 PPC Experts to follow on Twitter The world is now online. It is all about reaching out to them. EduPristine's Digital Marketing course enables you to learn everything from SEO, PPC, Social Media Marketing to Email Marketing; which will help you in reaching out to the world in a better way. We provide Classroom and Online Training. All Trainings are held by Industry Professionals where along with training you get insights into Digital Marketing with their experience and expertise. For further details visit our website www.edupristine.com
  • 15. © EduPristine For [Insert Text Here] (Confidential) © EduPristine – www.edupristine.com help@edupristine.com www.edupristine.com Thank You!