Social mediatoolbelt msr

WHAT SHOULD
BE IN A SOCIAL MEDIA
TOOLBELT?
Thursday, May 2, 13

Photo credit: donnaidh_sidhe
http://www.ﬂickr.com/photos/donnaidh_sidhe/1032985990/
Thursday, May 2, 13

Photo Credit:Thomas Hawk
Outbound marketing
“Outbound marke/ng is the tradi/onal form
of marke/ng where a company ini/ates the
conversa/on and sends its message out to an
audience. ”
Thursday, May 2, 13

Inbound marke/ng is adver/sing a company
through blogs, podcasts, video, eBooks,
enewsle@ers, whitepapers, SEO, social media
marke/ng, and other forms of content marke/ng.
David Meerman Sco@ recommends that marketers
"earn their way in" (via publishing helpful
informa/on on a blog etc.) in contrast to outbound
marke/ng where they "buy, beg, or bug their way
in"Credit: Wikipedia
http://en.wikipedia.org/wiki/Inbound_marketing
Thursday, May 2, 13

“...create content that people actually want to see.”
Thursday, May 2, 13

“SO HOW DOES THIS
RELATE TO SOCIAL MEDIA
& WHAT YOU’RE
TRYING TO ACCOMPLISH?”
Thursday, May 2, 13

WHAT IS SOCIAL MEDIA?
Social media refers to the means of interac/ons among people in
which they create, share, and exchange informa2on and ideas in
virtual communi/es and networks ..."a group of Internet-‐based
applica/ons that build on the ideological and technological
founda/ons of Web 2.0, and that allow the crea/on and exchange of
user-‐generated content ... social media depend on mobile and web-‐
based technologies to create highly interac/ve plaMorms via which
individuals and communi/es share, co-‐create, discuss, and modify
user-‐generated content. It introduces substan/al and pervasive
changes to communica/on between organiza/ons, communi/es and
individuals.
Thursday, May 2, 13

A REAL CONVERSATION...
Thursday, May 2, 13

FACILITATED BY
MULTIPLE PLATFORMS
Thursday, May 2, 13

Racing to
2000 fans!
Thursday, May 2, 13

Racing to
2000 fans!
Tweeting to
1000 followers!
WHAT HAS
IT MEANT FOR SCHOOLS?
Thursday, May 2, 13

WHAT DO YOU DO
ONCE YOU’RE THERE?
Thursday, May 2, 13

CREATE, CURATE & SHARE
COMPELLING CONTENT.
Thursday, May 2, 13

Photo credit: shanebee
http://www.ﬂickr.com/photos/shanesworld/21584252/
Thursday, May 2, 13

THE VISUAL
EFFECT:
A PORTHOLE
INTO YOUR
COMMUNITYThe importance of visual
content in an era of white noise
Thursday, May 2, 13

OUT WITH
THE OLD
Thursday, May 2, 13

IN WITH
THE NEW
As of September 2012,
85% of American
adults have a cell
phone and 45%
have a
smartphone. As of
early 2012, 58% have a
desktop computer, 61% have
a laptop, 18% own an e-‐
book reader, and 18% have a
tablet computer.
THE USER BASE
Thursday, May 2, 13

IN WITH
THE NEW
It’s not uncommon for a
high-‐end smartphone
camera
THE USER BASE
Thursday, May 2, 13

IN WITH
THE NEW
It’s not uncommon for a
high-‐end smartphone
camera
to match or
even beat the
quality of a small
pocket digital
camera.
THE USER BASE
Thursday, May 2, 13

WHY THE
VISUAL WEB
MATTERS
FACEBOOK is cornering the
market of what we used to call
Kodak moments. THEY ARE
BECOMING FACEBOOK
MOMENTS.
As ReadWriteWeb's Kevin Kelleher
memorably put it ... when Facebook
bought another Visual Web startup,
face recogni/on company Face.com:
"Facebook is cornering the market
of what we used to call Kodak
moments. They are becoming
Facebook moments."
Thursday, May 2, 13

WHY THE
VISUAL WEB
MATTERS
"Blogs were one of the earliest forms of
social networking where people were
wri2ng 1,000 words," says Dr. William J.
Ward, Social Media professor at Syracuse
University. "When we moved to status
updates on Facebook, our posts became
shorter. NOW WE ARE EVEN
SKIPPING WORDS ALTOGETHER
and moving towards more visual
communica2on with social-‐sharing
sites like Pinterest."
Thursday, May 2, 13

CAN YOU PUT
THAT ON
FACEBOOK?
Thursday, May 2, 13

CAN WE MAKE
THAT INTO A
YOUTUBE VIDEO?
Thursday, May 2, 13

CAN YOU PUT
THAT ON
PINTEREST?
Thursday, May 2, 13

THE PORTHOLE
TO YOUR
COMMUNITY
Thursday, May 2, 13

TIME WELL
SPENT
FACEBOOK
The biggest social network
allows us to create a human
connec/on to our
ins/tu/ons, which allows us
to emote loyalty and
allegiance in a way that
words can’t.
PINTEREST
The online photo
scrapbooking site, is now
the No. 3 social network in
the country for total visits,
and videos and infographics
are peppering blogs
everywhere.
YOUTUBE
800+ million monthly unique
visitors. It’s the No. 2 search
engine, behind it’s owner,
Google. Four billion hours of
video are viewed each
month.
BLOGGING
One of our oldest forms of
social media s/ll holds
water in this visual
evolu/on. Through other
networks, we can centralize
our content on our school
blogs, emphasizing
illustra/ons.
TWITTER
Although the numbers
might not be there to prove
the usage, the professional
development opportuni/es
that become available
through the world of
Twi@er are endless.
Thursday, May 2, 13

FACEBOOK
User base
One billion monthly ac/ve users
as of October 2012.
Cross-‐use increases user base
Approximately 81% of our
monthly ac/ve users are outside
the U.S. and Canada.
552 million daily ac/ve users on
average in June 2012.
600 million monthly ac/ve users
who used Facebook mobile
products in September 2012.
Thursday, May 2, 13

VISUAL CONTENT
/FACEBOOK
Just one month aeer
the introduc/on of
Facebook /meline,
visual content -‐-‐ photos
and videos -‐-‐ saw a 65%
increase in
engagement.
SHOW, DON’T TELL
Thursday, May 2, 13

VISUAL CONTENT
/FACEBOOK
Just one month aeer
the introduc/on of
Facebook /meline,
visual content -‐-‐ photos
and videos -‐-‐ saw a 65%
increase in
engagement.
// On Facebook, photos
perform best for likes,
comments, and shares as
compared to text, video,
and links. (Source: Dan
Zarrella)
SHOW, DON’T TELL
Thursday, May 2, 13

TWITTER
Schools are going beyond the
ins/tu/onal usage of Twi@er, and
have begun to incorporate it into
their classrooms and professional
development networks.
Thursday, May 2, 13

YOUTUBE
WHERE IT STANDS
User base
Thursday, May 2, 13

YOUTUBE
WHERE IT STANDS
User base
800+ million monthly unique visitors.
Thursday, May 2, 13

YOUTUBE
WHERE IT STANDS
User base
It’s the No. 2 search engine, behind
it’s owner, Google.
Thursday, May 2, 13

YOUTUBE
WHERE IT STANDS
User base
It’s the No. 2 search engine, behind
it’s owner, Google.
Four billion hours of video are viewed
each month.
Thursday, May 2, 13

PINTEREST
WHERE IT STANDS
User base dominated by women
28.1% -‐ Annual Household Income
Over $100,000
50% -‐ Users with Children
68.2% -‐ Female (some sources list
it as high as 80%)
Thursday, May 2, 13

PINTEREST
WHERE IT STANDS
Over $100,000
it as high as 80%)
Ages 24 – 54
Thursday, May 2, 13

PINTEREST
WHERE IT STANDS
Over $100,000
it as high as 80%)
Ages 24 – 54
Boommers, Boommerangs, Gen
Xers, and Millennials
Thursday, May 2, 13

PINTEREST
WHERE IT STANDS
Over $100,000
it as high as 80%)
Ages 24 – 54
Boommers, Boommerangs, Gen
Xers, and Millennials
Online Shoppers -‐ the average
order value is $179.36 on Pinterest
versus $80.22 on Facebook.
Thursday, May 2, 13

VISUAL CONTENT
/PINTEREST
Thursday, May 2, 13

VISUAL CONTENT
/PINTEREST
To illustrate where the
students and seniors are
heading next, Sewickley
Academy illustrated their
gradua/ng class through
Pinterest photos with
detailed cap/ons. Click-‐
through to a page on
their website.
INCREASED ENGAGEMENT
Thursday, May 2, 13

Gould Academy
Thursday, May 2, 13

Glog Notes
Authentic student voice
Trust: post without review
content posted 7 days a week
Compensation: digital cameras
70,000 views in 4 years
1,700 visits in the past two weeks
(as of 12/6)
Image credit: Gould Academy
Thursday, May 2, 13

VISUAL CONTENT
/BLOGGING
If you don’t make it look
good, people might not
event take the /me to
read the beginning.
BEING PRETTY MATTERS
Thursday, May 2, 13

VISUAL CONTENT
/BLOGGING
read the beginning.
// When we’re compe/ng
for /me, quick and
immediate, /mely
informa/on will ﬁnd you
the most success.
Thursday, May 2, 13

VISUAL CONTENT
/BLOGGING introduction to business bloggingintroduction to business blogging
www.Hubspot.com www.Hubspot.com
Share This Ebook!
40 41
Share This Ebook!
In blogging, it is important to break up blocks of text into chunks. online reading is not like reading a physical book. the
online reader wants to be able to immediately scroll through content and scan subheaders, bold text, and even bullet
points. For example, here is how we have applied bullet points and different font sizes to the same content in order to
make it more visually appealing:
Formatting Is Your Friend4
Hubspot is an all-in-one marketing software that
helps your business get found online. It includes
a suit of tools, such as keyword intelligence,
blogging platform, email marketing, lead
more about Hubspot, start your 30-day free trial
today.
BEFORE:
Hubspot is an all-in-one marketing software that helps
your business get found online.
It includes a suit of tools, such as:
Keyword intelligence
blogging platform
Email marketing
Lead management
Analytics
and more!
30-day free
trial today.
AFTER:
:):(
read the beginning.
// When we’re compe/ng
for /me, quick and
immediate, /mely
informa/on will ﬁnd you
the most success.
Thursday, May 2, 13

VISUAL CONTENT
/BLOGGING
The best way for
someone to visualize an
idea is to see it.
INCLUDE A PHOTO WITH
Thursday, May 2, 13

VISUAL CONTENT
/BLOGGING
The best way for
someone to visualize an
idea is to see it.
// Illustra/on can be by
way of photos to
supplement an idea or a
simple infographic to
explain the concept.
INCLUDE A PHOTO WITH
Thursday, May 2, 13

Newspaper
Alumni
English Dept
Students
Math Dept
Admissions
Director
Thursday, May 2, 13

www.edsocialmedia.com
Thursday, May 2, 13

SOURCES
/& INSPIRATION
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/B
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/
2012/10/16/IN
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IN
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/C
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/
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/B
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/TA
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ID
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32255/W
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-IN
VEST-IN
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.A
SPX#IXZZ2B
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VISU
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/C
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/PEW
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Thursday, May 2, 13

Social mediatoolbelt msr

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