Bill Stites, edSocialMedia Blogger-in-Chief and Director of Technology at MKA, presents strategies on how to make social media work in your PK-8 school. He covers basic rules, tools and common sense guidelines to help lower and middle schools inform, connect and teach in ways not otherwise possible. Learn how you can leverage the work of your students to engage with your constituents from inquiry, to current students and parents, to alumni and the community at large.
44. “We switched 'round and 'round 'til half-past dawn
There was fifty-seven channels and nothin' on
Fifty-seven channels and nothin'”
Bruce Springsteen - 57 Channels
53. COLLABORATION is working together
to achieve a goal. It is a recursive process
where two or more people or
organizations work together to realize
shared goals...
http://en.wikipedia.org/wiki/Collaboration
Set some background and reasons to be concerned about this...\n
Before you build something you need to know what the plan is, why your doing it, who your doing it for, \n
Your school’s mission (statement) should guide you. What type of school are you? What will you message(s) be in support of?\n
Who are you talking to? In the earlier years this can be very different... as student grow (Admissions/Alumni).\n
Don’t be afraid to as you constituency what they want and where they want it. Survey to start and as a baseline so that you can compare to what you goals are.\n
It’s always good to have something to turn to to help answer questions...\n
What are the rules for “friending” students, parents, alumni? How can it be used in the classroom? What public information is being made available? How to protect yourself.\n
Do you allow the use of social tools? What are you blocking? \n
Issues of harassment, bullying, etc.\n
COPPA - Verifiable Parental Consent & Parental Notification\n
When content is king, creating the that content can be a major concern. Where do you turn?\n
You look to your constituency... this is “social” media... it’s about interactions and community.\n
Original student work... speaks to mission and goals... empathy/friendship\n
Distill down experiences...\n
Giving student a voice beyond the page... it’s the student’s voice and their story(ies) that people want to hear most\n
Twitter (Moodle) alternative\n
Kid friendly blogging w/security\n
Quick discussion around the benefits of each of these tools AND mention of some of the other (Instagram, FourSquare, etc.) & why/why not.\n
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K-8\n
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Not K-8\n
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Blogging platforms...\n
Source: HubSpot Whitepaper “An Intro to Business Blogging”\n