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WEBCONGRESS 
PANAMA 
edfernandez 
@efernandez 
What´s Next after The Smartphones War ?
Really? 
Not so fast…
8 Billion still to go? 
You just said the smartphone war was over
Diffusion of innovations: Everett Rogers. 1962 
World is here 
US is there 
Smartphone Penetration
Source: KPCB internet trends 2014 report. Morgan Stanley Internet report 2009.
ap·par·el 
/əˈperəl/ 
Noun US formal 
1. Clothing. 
synonyms: clothes, clothing, garments, dress, attire, wear, garb, getu...
OMsignal: bio-sensing apparel 
Heart Rate, Breathing, Steps 
We, humans, become the interface Rise of the Natural User Int...
Things get “smartified” 
All of Them 
Smart contact lens for diabetics 
Blood sugar reading in tears 1/sec
Mind Reading 
Facial expressions: Blink Left wink Right wink Furrow (frown) Raise brow (surprise) Smile Clench teeth (grim...
What’s making this possible? 1. Technology Evolution Laws 2. Tech economy driven by Asymmetric Business models
Computing capacity Moore’s Law 
Computing power doubles every 18-24 months. Costs cut by a half. 
Bandwidth capacity Gilde...
Asymmetric 
Business 
Models 
Android OS is free to foster Google’s mobile services/ads 
Apple invests in iTunes & develop...
‘Truth’ is a tweet, photo or video 
clicked & sent away 
New definitions of ‘success’- 
money may not be 
Access to luxury...
Entrepreneur generation 
•Reduced sense of security since terrorist attacks 2001 
•Destabilized economy Financial crisis s...
edfernandez 
@efernandez 
www.about.me/ed.world 
gratefully 
KPCB: MaryMeeker, 2014 Internetreport 
VisionMobile: MobileMe...
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WebCongress panama 2014 - War Is Over - What's Next After the Smartphone Wars?

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What's next after the Smartphones war?

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WebCongress panama 2014 - War Is Over - What's Next After the Smartphone Wars?

  1. 1. WEBCONGRESS PANAMA edfernandez @efernandez What´s Next after The Smartphones War ?
  2. 2. Really? Not so fast…
  3. 3. 8 Billion still to go? You just said the smartphone war was over
  4. 4. Diffusion of innovations: Everett Rogers. 1962 World is here US is there Smartphone Penetration
  5. 5. Source: KPCB internet trends 2014 report. Morgan Stanley Internet report 2009.
  6. 6. ap·par·el /əˈperəl/ Noun US formal 1. Clothing. synonyms: clothes, clothing, garments, dress, attire, wear, garb, getup wear·a·ble /werəb(ə)l/ Noun US formal 1. An item that can be worn.
  7. 7. OMsignal: bio-sensing apparel Heart Rate, Breathing, Steps We, humans, become the interface Rise of the Natural User Interfaces (NUI)
  8. 8. Things get “smartified” All of Them Smart contact lens for diabetics Blood sugar reading in tears 1/sec
  9. 9. Mind Reading Facial expressions: Blink Left wink Right wink Furrow (frown) Raise brow (surprise) Smile Clench teeth (grimace) Glance left Glance right Laugh Smirk (left side) Smirk (right side) Mental commands: Neutral Any of up to 4 pretrained items from a list of 13 labels: Push Pull Lift Drop Left Right Rotate clockwise Rotate anticlockwise Rotate forwards Rotate backwards Rotate left Rotate right Disappear Emotional States: Instantaneous excitement Long term excitement Frustration Engagement Meditation Interest/ Affinity
  10. 10. What’s making this possible? 1. Technology Evolution Laws 2. Tech economy driven by Asymmetric Business models
  11. 11. Computing capacity Moore’s Law Computing power doubles every 18-24 months. Costs cut by a half. Bandwidth capacity Gilder’s & Nielsen’s Doubles every 2 years - wired Doubles every 2.5 years - wireless (Cooper’s Law) Digital storage capacity Kryder’s Law Doubles every 2 years. Technology Evolution Laws 2yrs 2x /
  12. 12. Asymmetric Business Models Android OS is free to foster Google’s mobile services/ads Apple invests in iTunes & developer ecosystem to foster HW sales We sign up for web services/apps for free in exchange for personal data If you’re not paying for it, you are the product
  13. 13. ‘Truth’ is a tweet, photo or video clicked & sent away New definitions of ‘success’- money may not be Access to luxury vs owning luxury – Rise of sharing economy & EaaS (Everything as a Service) Self-realization and self-actualization happens now also online (Win)^3: You help me, I help you, we help others Klout score in your resume from now onwards Global thinking, global objectives - collective intelligence arising (Singularity) People
  14. 14. Entrepreneur generation •Reduced sense of security since terrorist attacks 2001 •Destabilized economy Financial crisis since 2008 •High unemployment levels – ‘Evil’ corporations •Increasing perceived fiscal pressure – self sustain or live out of the system •Pervasive & cheap computing everywhere •Tech-entrepreneur heroes – Dorsey, Zuckenberg, Larry, Sergey •All tools you need in the web: crowdfunding yourself (kickstarter, onevest) •No loss aversion fostering self driven entrepreneurship
  15. 15. edfernandez @efernandez www.about.me/ed.world gratefully KPCB: MaryMeeker, 2014 Internetreport VisionMobile: MobileMegatrendsreport Fjord: AnnualTrendsReport2014 JWT: 100ThingsToWatch2014 Horace Dediu Asymco REFERENCES

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