4. 1
The
Content
Is King
Pic: Chess | King, queen and bishop By Mogolecho
5. Good Content
Blogs
Videos
Webminars
Infographics
Audio
eBook
Source: An infographic explaining how inbound marketing works together with content marketing
9. For selecting University
Pic: Monsters University toy fair Evento Byinsidethemagic
For Love (girlfriend or
Pic: Luminous Love By RobertPhotographics
boyfriend)
Smartphones
Pic: my iPhone family pile By blakespot
10. Being there for them
Pic: Its My Birthday! Party Wooo! By Sam Ilić’s
11. 3
The
Channels
Pic: Chess | King, queen and bishop By Mogolecho
17. Resources
• The Cluetrain Manifiesto, http://www.cluetrain.com/
• ZMOT Handbook, ways to win shoppers at the zero moment of truth,
http://www.zeromomentoftruth.com/
• An infographic explaining how inbound marketing works together with content
marketing.
http://www.smartinsights.com/content-management/content-marketing-
strategy/a-content-marketing-and-inbound-marketing-blueprint/
• Redant, planning and managing a digital strategy – whitepaper,
https://www.redant.com/digital-strategy-whitepaper
• PPT Template from: http://slidesthatrock.myshopify.com/