DISPLAX IKEA CASE STUDY

THE CLIENT

CLIENT:

MARKET SECTOR: SHOPPING CENTER

COUNTRY: PORTUGAL

BRAND: MAR SHOPPING – INTER IKEA CENTRE
GROUP

PRODUCTS: Shopping centers development and
management

Revenue 28.000M€

© DISPLAX 2008

01 INTERIKEACENTERGROUP

NEEDS & MOTIVES

IKEA needed to create Inter IKEA Centre Group decided to build a
impact and shopping in OPORTO METROPOLITAN
differentiate MAR AREA, making it the 31st shopping in
SHOPPING from the 1.024km2, aiming to a 2.8 million people
audience.
others usual
Shopping; wanted to
IKEA positioned MAR SHOPPING as a
create a new concept modern and technological space, with
that capture the strong emphasis on innovation, design and
attention of the young environmental issues.
people living in the
region MAR SHOPPING has a 3.000m2 plus area.

Over 200 stores, featuring Fnac, Sony,
Nike, Chicco, Zara, Benetton and, of
course, IKEA furniture store.

Such a large area with hundreds of stores
needed a system to help people easily find
the store they were looking for.

One other goal was to provide a pleasant
and sensorial shopping experience, with
strong emphasis on family quality moments
and comfort.

© DISPLAX 2008


PROJECT DESCRIPTION

MAR SHOPPING

Over 100.000m2
IKEA store with 36.000m2
Over 200 stores
Over 5.000 parking spaces
4.000m2 restaurants area

INTER IKEA CENTRE GROUP

30+ locations
8 countries
700.000m2
2.000.000€/year

© DISPLAX 2008


PROJECT DESCRIPTION

DISPLAX™ WAYFINDER

DISPLAX™ INTERACTIVE FLOOR

DISPLAX™ INTERACTIVE WINDOW

DISPLAX™ INTERACTIVE PAINT

© DISPLAX 2008


PROJECT DESCRIPTION





© DISPLAX 2008



Displax™ Wayfinder Two independent screens per unit:
allows users to easily
find the location of the » One large main screen
nearest bookstore,
» A second smaller screen, located lower, for
choose were to lunch
persons with disabilities
or simply find the
fastest way to their Several units of DISPLAX™ WAYFINDER
favourite store (unlimited units can be added)

Contents edited and managed through an
intuitive graphical user interface

List of contents » Store browse by category
» Store search
» Available Services
» News
» Advertising campaigns
» Timetable
» Contacts
» Feedback

© DISPLAX 2008


PROJECT DESCRIPTION





© DISPLAX 2008



» Entertaining moments for all the family

» Engaging and innovative communication
channel

» Highly precise body movement motion sensor

» Realistic graphical effects

» Several effects used alternatively

» Effects customization

» Effects scheduler: programmable timeline

» Management tool with intuitive graphical user
interface

© DISPLAX 2008



» Interactive holofoil window

» Placed on the entrance of MAR JUNIOR, the
shopping’s place for children to play

» Displays informative contents such as
services available, timetables, rules and
security, among other contents

» Entertainment contents also available. When
parents arrive to pick their kids, they can enjoy
their sons paintings by browsing the Art Gallery
menu on the Interactive Window

© DISPLAX 2008



» DISPLAX™ placed in MAR JUNIOR

» Interactive LCD 32’’

» Painting application created specific for this
client, where kids can color and draw

» The interface is programmed so that after the
drawing is finished it becomes available in the
Art Gallery Menu of the interactive window

© DISPLAX 2008


TESTEMONIAL

“In the 21st century shopping centers will be For a Shopping as big as ours, easily
focused more on the consumer. identifying the stores and the way to get there is
very important for our success.”
In order for this to happen in an intuitive and
user-friendly manner, the use of interactivity
is the right choice.

For a Shopping Center like MAR SHOPPING,
that positions itself as a family space, the
DISPLAX INTERACTIVE FLOOR is a
successful choice. Just look at how delighted
the children are while playing with the
interactive contents.

DISPLAX INTERACTIVE WAYFINDER, the
interactive directories, allows users a fast and
easy access to information. It is most important
for MAR SHOPPING to provide this service for Ricardo Mesquita
all visitors. Marketing Director, MAR Shopping

© DISPLAX 2008


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