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If You Build It, Will They Become
          Social?

SharePoint 2010 Social
 Features and how to make
 their implementation an
 organizational success
Agenda

 ‣ Edgewater Overview
 ‣ Introduction: A New Social Reality
 ‣ Microsoft SharePoint 2010 new Social Features
 ‣ Adoption & Best Practices
 ‣ Getting Started




                                                   edgewater.com
                               2                   makewaves@edgewater.com
Edgewater Technology, Inc

      ‣       Edgewater provides a unique blend of specialty IT services
              consolidated into four major offerings:
          •     Advisory Services
          •     Strategic Business Services
          •     Enterprise Applications
          •     Strategic Technical & Data Services
  ‣       Founded in 1992
          –    Headquartered in Wakefield, MA
          –    Large North American footprint
          –    + 330 Employees
          –    +700 clients
          –    +2200 projects completed to date
          –    Publicly Traded (NASDAQ: EDGW)


                                                                     edgewater.com
                                                  3                  makewaves@edgewater.com
Sampling of Customers
CPG/Manufacturing     Healthcare               Insurance




Emerging              Hospitality             Life Sciences




 Financial Services   Information/Media          Retail




                                                           edgewater.com
                                          4                makewaves@edgewater.com
Edgewater Technology: Web Solutions
Externally Facing                                  Sales

     Marketing                                                                  Service
                                                 E-Commerce
                      Community                                         Mobile
                          and                                        Commerce and
                     Collaboration                                     Content


           E-Marketing                                                       Customer Self
             Services                   Search           Personalization        Service



Internally Facing                                           Content
                                     Web Analytics
                                                           Management


                                                   Core

                    Internal Collaboration and Applications
                                                                                edgewater.com
                                                     5                          makewaves@edgewater.com
Web Solutions Practice

                                                            • Web 2.0 Strategy
                                                            • Competitive Analysis
                     Strategy                               • Road Map Development

                                  Web Strategy

                                                                     • Organization Assessment
                                                                     • Operational Strategy
        Planning                              Business /             • Budgeting & Planning
                            Vendor
                                              Functional
                           Selection
                                             Requirement
Execution
                                   Usability and
                Creative                                  Web
                                     Interface
                Services                               Development
                                   Development

        Product          Program              Testing and
                                                                  Integration
     Customization      Management            Deployment


                                                                                edgewater.com
                                                   6                            makewaves@edgewater.com
Introduction: A New Social
          Reality




                             edgewater.com
               7             makewaves@edgewater.com
New World of Expectations – Driven by Consumers

‣ Complete Access and Control
‣ Easy to Use, Rich Interfaces
‣ Anytime, Anywhere, Any Device
   • In Real Time!
‣ Communicate, Collaborate,
  Interact, Share




                                           edgewater.com
                                  8        makewaves@edgewater.com
Social Media is not a Passing Fad

What is it?
Social Media integrates social interaction with publishing and
   distribution technologies to foster:
   • Content generation
   • Thought distribution
   • Debate
   • Productivity
   • Innovation
COLLABORATION adds value by
   • Connecting people
   • Knowledge sharing
   • Building Community

                                                           edgewater.com
                                     9                     makewaves@edgewater.com
What’s in it for me?

 ‣ Increase productivity and efficiency
 ‣ Cut expenses (travel, meeting prep, etc.)
 ‣ Make better decisions
 ‣ Improve organizational knowledge


 ‣ Provides people with new ways to connect and share
   knowledge
 ‣ Blogs and Discussion Groups can trigger problem solving and
   new ideas
 ‣ Social Media provide a way to unhide and share knowledge
 ‣ Social networking profiles help people find experts


                                                         edgewater.com
                                  10                     makewaves@edgewater.com
Microsoft SharePoint 2010:
Social Collaboration Enabler




                               edgewater.com
                11             makewaves@edgewater.com
Don’t Invent, Borrow and Integrate!

                   ‣ My Site, Colleagues, Groups,
                     Connection browsing, Skill
                     browsing
                   ‣ Status updates, Activity feeds
                   ‣ Tagging and tag clouds, Bookmark
                     sharing
                   ‣ Content rating, Comments, Like
                   ‣ Image and Video sharing
                   ‣ Blogs & Wikis
                   ‣ Presence and IM, Live meetings
                   ‣ Discussion forums

                                                edgewater.com
                            12                  makewaves@edgewater.com
If you build it, Will they
     become social?




                             edgewater.com
               13            makewaves@edgewater.com
What to expect

                      Level of Involvement

                        1%
                 9%




                                             Passive
                                             Active
                                             Champions
                                90%




                                             edgewater.com
                                   14        makewaves@edgewater.com
Critical Success Factors: Enterprise 2.0

 ‣ Andrew McAfee’s hypothesis: Within organizations,
   collaboration technologies are dictated by the most
   powerful person involved in the collaboration.
 ‣ User Adoption
   • Distributed ownerships and local champions
   • Identify and cultivate your community leaders
   • Executive buy in and participation
   • Put Intranet use in the line of business: use of the
     Intranet is not outside your work, it is where work
     gets done!
   • Training

                                                    edgewater.com
                                15                  makewaves@edgewater.com
Critical Success Factors

 ‣ Scalability and Flexibility
   • Ability to quickly adapt, try and fail often
   • Allowing groups to start their own areas
 ‣ Right Level of Control and Governance
   • Establish clear guidelines
   • Ask the community to report any deviations.




                                                    edgewater.com
                                  16                makewaves@edgewater.com
Enterprise 2.0 Maturity Model

Enterprise Information and Intelligence
Accessibility
                                                                                        7.
                                                                                        Gain
                                                                            6.          Insight
                                                                            Combine
                                                                            , Mashup
                                                            5.
                                                            Context and
                                             4.             Relationships
                                             Collaborate,
                              3.
                              Contribute,    Share, Inter
                              Create, Com    act
                2.            ment
                Consume, R
                ead, Learn
  1.
  Subscribe,
  Find

                                            User Interactivity and Engagement Level


                                                                                   edgewater.com
                                                   17                              makewaves@edgewater.com
Edgewater Technology - Key Offerings

‣ Strategy, Architecture &        ‣ Implementation
  Planning                          •   Customization

‣ Prototypes & Quick                •   Custom Webparts and
                                        coding
  Starts
                                    •   Integration
‣ User Experience
                                  ‣ Upgrades & Migration




                                                        edgewater.com
                             18                         makewaves@edgewater.com
Quick start – Up and running in 8-10 weeks

Plan                       Launch                      Leverage
Educational demonstration SharePoint environment       Administrator training
                          on a virtual server
Strategy definition       Quick Start solution         User training
                          framework
Technical, security and   Implementation of defined    Leverage Planning: future
active directory          customizations and           directions and plans
requirements              components
Business requirement      Setting of accounts and      Implementation Roadmap
interviews                access to provided virtual
                          environment
SharePoint architecture   Transfer of Virtual
                          Environment to Client
SharePoint implementation
Plan Presentation


                                                                       edgewater.com
                                            19                         makewaves@edgewater.com
For Demo and More
Information come see us in
        booth 2128

 ofishler@edgewater.com

                             edgewater.com
               20            makewaves@edgewater.com

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If you build it, will they become social? Implementing Enterprise 2.0 using SharePoint 2010 new social features

  • 1. If You Build It, Will They Become Social? SharePoint 2010 Social Features and how to make their implementation an organizational success
  • 2. Agenda ‣ Edgewater Overview ‣ Introduction: A New Social Reality ‣ Microsoft SharePoint 2010 new Social Features ‣ Adoption & Best Practices ‣ Getting Started edgewater.com 2 makewaves@edgewater.com
  • 3. Edgewater Technology, Inc ‣ Edgewater provides a unique blend of specialty IT services consolidated into four major offerings: • Advisory Services • Strategic Business Services • Enterprise Applications • Strategic Technical & Data Services ‣ Founded in 1992 – Headquartered in Wakefield, MA – Large North American footprint – + 330 Employees – +700 clients – +2200 projects completed to date – Publicly Traded (NASDAQ: EDGW) edgewater.com 3 makewaves@edgewater.com
  • 4. Sampling of Customers CPG/Manufacturing Healthcare Insurance Emerging Hospitality Life Sciences Financial Services Information/Media Retail edgewater.com 4 makewaves@edgewater.com
  • 5. Edgewater Technology: Web Solutions Externally Facing Sales Marketing Service E-Commerce Community Mobile and Commerce and Collaboration Content E-Marketing Customer Self Services Search Personalization Service Internally Facing Content Web Analytics Management Core Internal Collaboration and Applications edgewater.com 5 makewaves@edgewater.com
  • 6. Web Solutions Practice • Web 2.0 Strategy • Competitive Analysis Strategy • Road Map Development Web Strategy • Organization Assessment • Operational Strategy Planning Business / • Budgeting & Planning Vendor Functional Selection Requirement Execution Usability and Creative Web Interface Services Development Development Product Program Testing and Integration Customization Management Deployment edgewater.com 6 makewaves@edgewater.com
  • 7. Introduction: A New Social Reality edgewater.com 7 makewaves@edgewater.com
  • 8. New World of Expectations – Driven by Consumers ‣ Complete Access and Control ‣ Easy to Use, Rich Interfaces ‣ Anytime, Anywhere, Any Device • In Real Time! ‣ Communicate, Collaborate, Interact, Share edgewater.com 8 makewaves@edgewater.com
  • 9. Social Media is not a Passing Fad What is it? Social Media integrates social interaction with publishing and distribution technologies to foster: • Content generation • Thought distribution • Debate • Productivity • Innovation COLLABORATION adds value by • Connecting people • Knowledge sharing • Building Community edgewater.com 9 makewaves@edgewater.com
  • 10. What’s in it for me? ‣ Increase productivity and efficiency ‣ Cut expenses (travel, meeting prep, etc.) ‣ Make better decisions ‣ Improve organizational knowledge ‣ Provides people with new ways to connect and share knowledge ‣ Blogs and Discussion Groups can trigger problem solving and new ideas ‣ Social Media provide a way to unhide and share knowledge ‣ Social networking profiles help people find experts edgewater.com 10 makewaves@edgewater.com
  • 11. Microsoft SharePoint 2010: Social Collaboration Enabler edgewater.com 11 makewaves@edgewater.com
  • 12. Don’t Invent, Borrow and Integrate! ‣ My Site, Colleagues, Groups, Connection browsing, Skill browsing ‣ Status updates, Activity feeds ‣ Tagging and tag clouds, Bookmark sharing ‣ Content rating, Comments, Like ‣ Image and Video sharing ‣ Blogs & Wikis ‣ Presence and IM, Live meetings ‣ Discussion forums edgewater.com 12 makewaves@edgewater.com
  • 13. If you build it, Will they become social? edgewater.com 13 makewaves@edgewater.com
  • 14. What to expect Level of Involvement 1% 9% Passive Active Champions 90% edgewater.com 14 makewaves@edgewater.com
  • 15. Critical Success Factors: Enterprise 2.0 ‣ Andrew McAfee’s hypothesis: Within organizations, collaboration technologies are dictated by the most powerful person involved in the collaboration. ‣ User Adoption • Distributed ownerships and local champions • Identify and cultivate your community leaders • Executive buy in and participation • Put Intranet use in the line of business: use of the Intranet is not outside your work, it is where work gets done! • Training edgewater.com 15 makewaves@edgewater.com
  • 16. Critical Success Factors ‣ Scalability and Flexibility • Ability to quickly adapt, try and fail often • Allowing groups to start their own areas ‣ Right Level of Control and Governance • Establish clear guidelines • Ask the community to report any deviations. edgewater.com 16 makewaves@edgewater.com
  • 17. Enterprise 2.0 Maturity Model Enterprise Information and Intelligence Accessibility 7. Gain 6. Insight Combine , Mashup 5. Context and 4. Relationships Collaborate, 3. Contribute, Share, Inter Create, Com act 2. ment Consume, R ead, Learn 1. Subscribe, Find User Interactivity and Engagement Level edgewater.com 17 makewaves@edgewater.com
  • 18. Edgewater Technology - Key Offerings ‣ Strategy, Architecture & ‣ Implementation Planning • Customization ‣ Prototypes & Quick • Custom Webparts and coding Starts • Integration ‣ User Experience ‣ Upgrades & Migration edgewater.com 18 makewaves@edgewater.com
  • 19. Quick start – Up and running in 8-10 weeks Plan Launch Leverage Educational demonstration SharePoint environment Administrator training on a virtual server Strategy definition Quick Start solution User training framework Technical, security and Implementation of defined Leverage Planning: future active directory customizations and directions and plans requirements components Business requirement Setting of accounts and Implementation Roadmap interviews access to provided virtual environment SharePoint architecture Transfer of Virtual Environment to Client SharePoint implementation Plan Presentation edgewater.com 19 makewaves@edgewater.com
  • 20. For Demo and More Information come see us in booth 2128 ofishler@edgewater.com edgewater.com 20 makewaves@edgewater.com

Notas do Editor

  1. Why did MS Make this investment?Social media is a global phenomenon – happens in all marketsWhy? It works.COLLABORATION is the value-add component for organizations.Sharepoint has always been about collaboration, but 2010 takes it to a new level.Mentioning what you’re working on at the watercooler hits a limited population. You’re lucky if you reach someone who can contribute meaningfully to your efforts.Facebook and similar broke the watercooler barrier. You broadcast your current state to your entire network. (avg 135 cap)Company org chart does not match the day to day relationships and communications that get work done! Your org chart would look more like a web!