This document proposes a pre-launch digital marketing strategy for VivaSky. It identifies existing digital resources like websites and social media accounts that can be utilized. The strategy aims to get attention, create word of mouth, and build curiosity among potential customers prior to launch. This will maximize existing idle resources and potentially have a huge impact on the product launch similar to Apple launches. The strategy involves wow copywriting, search engine optimization, social media marketing, mobile apps, evangelism, pre-orders, and viral measurement from May to December leading up to the launch. Performance will be monitored using tools like number of pre-orders and growth in attention.

1. Prelaunch Digital
Marketing Strategy
Stephen Dawni Nugraha

2. Executive Summary
VivaSky has several idle digital marketing resources to be maximized
for pre launching activity

3. Executive Summary
We can utilize them to get attention from netizen, create word of
mouth and develop hugh curiosity among the prospect customer.

4. Executive Summary
This would place our launching session to potentially has impact as
hugh as Apple new product launch

5. Executive Summary
This presentation will explain on how to utilized them
maximum within pre-launching periode

6. INDEX
The existing resources
Getting attention, word of mouth and pre-
order
We will potentially have hugh impact on
launching

7. Existing Resources
During the BI & CI works, we have set a corporate website and a
domain for our future brand website.
http://vivasky.net/http://digitalmediasia.com/

8. Existing Resources
All VivaSky-ite has mobile phone and connected digitally on
daily basis.

9. Existing Resources
@VivaSky3Play was set up since november 2012 and yet the other
social media will soon being registered for our brand
https://twitter.com/VivaSky3Play

10. Existing Resources
Brands attribute were setlled and ready to be amplified in the digital
and social media space

11. INDEX
The existing resources
Getting attention, word of mouth and pre-
order
We will potentially have hugh impact on
launching

12. Strategy map for pre launch digital marketing
strategy
Platform+
KnowledgeInternalProcess
Prospect
CustomerBudget
You Got My
Attention
I Need To Share This
I Want To Order
Now
Wow Copywriting
Search Marketing
Social Media
Marketing
Mobile & Chat Apps
Management
Evangelize Generation
Viral Measuring
Pre Order Generation
WIX Platform
Integrated Chat Platform
Viral Knowledge Resources
Aple Case Study
High Response
Result
Increase ROI
Low Values Spending

13. Pre Launch - Digital Marketing Strategy
You got my
attention
Wow!!I need
to tell this
I want to order
this now!!
Pre Order
Generation
Wow Factor
Analysis
Search
Marketing
Prospect
Customer
Internal
Process
Platform+
Knowledge
Mobile &
Chatting Apps
Mgmt
Social Media
Marketing
Evangelize
Generation
Viral
Measurement
Open
Source
Wix
Platform
Viral
Knowledge
Resources
Aple Case
Study
Increase returns on investment by
1. Focus on low values spending
• Free spending is the best
• Inhouse works – bootstrap mindset
2. High response focus
• Always doing prototyping – execute program – measure result – improve
• Thinking as a growth hacker – how to generate user
Performance Indicator
a. Ratio between spending and respond unit
b. Spending values
c. Response growth
Budget
High Response Result
Increase ROI
Low Values Spending

14. Pre Launch - Digital Marketing Strategy
Increase
ROI
Pre Order
Generation
Wow Factor
Analysis
Search
Marketing
Budget
Internal
Process
Platform+
Knowledge
Mobile &
Chatting Apps
Mgmt
Social Media
Marketing
Evangelize
Generation
Low
Spending Value
High Response
Focus
Viral
Measurement
Open
Source
Wix
Platform
Viral
Knowledge
Resources
Aple Case
Study
WHO
WHAT
1. Netizen – Desktop &
Mobile
2. Social Media savy
3. Live in focus city
4. Young Adult
5. Logical rational
1. Netizen – Mobile
2. Chatting Apps user
3. Live in focus city
4. Young & Young Adult
5. Sense & feeling
1. Netizen – Desktop &
Mobile
2. Live in focus city
3. Young & Young Adult
1. Fact yet Intriguing
mesage about Pay TV
Industry
2. Create shocking factor
• Big loss
• Hugh reward
Example:
10 kerugian
berlangganan Pay TV
1. General message
2. Funny, unique, teasing
curiosity
3. Persuade to share and tell
Example:
Megan Fox ternyata PRIA
1. CLA Feature
2. Revealed one by one
3. Using video or
multimedia
4. Call to action now
5. To our microsite
6. Together with BTL
create offine crowd
Performance Indicator
1. Number of email registered
2. Number pre order through website
3. Number of contact chat
Prospect
Customer You Got My
Attention
I Need To Share This
I Want To Order
Now

15. Pre Launch - Digital Marketing Strategy
WHAT
The good attention
getter article
Copywriting type of
work
Search Engine Optimization
Searh Engine Marketing
Google Displaty Network
Managing VivaSky
page in the social
media
Performance
Indicator
1. Number of article
produce
2. Number of article with a
good respond
1. SEO & SEM
Performance metric
2. List down of good
keyword
1.Number of social network
manage
2.Social Media metric
FB (active users, lifetime
likes, unique page views)
Prospect
Customer
You Got My
Attention
InternalProcess
Wow Copywriting Search Marketing Social Media Marketing

16. Pre Launch - Digital Marketing Strategy
WHAT
1. Chatt applications
agregator
2. Platform
1. Collecting volunteer
for VivaSky
2. Starting from the
employee
1. Measurement
methode
2. Analysis tools
Performance
Indicator
1. Development Progress
2. List down of chat apps
agregated
1. Number of VivaSky
evangelize
2. Evangelize manual
1. How far the message sent
2. List of “viral-able
message”
3. Development progress
Prospect
Customer
I Need To Share This
InternalProcess
Mobile & Chat Apps
Management
Evangelize Generation Viral Measuring

17. Pre Launch - Digital Marketing Strategy
WHAT
Preparing offline queueing crowd
when the launching time comes
Geting pre-order through our Social
Media and Website temporary pages
Performance
Indicator
1. Number of pre-order
2. Growth of pre-order volume
Prospect
Customer
I Want To Order Now
InternalProcess
Pre Order Generation

18. Revised Pre Launch - Digital Marketing Strategy
Platform+KnowledgeInternalProcess
Wow Copywriting
Search Marketing
Social Media Marketing
Mobile & Chat Apps Management
Evangelize Generation
Viral Measuring
Pre Order Generation
WIX Platform
Integrated Chat Platform
Viral Knowledge Resources
Apple Case Study
WHAT
HTML 5 Template
Website
Low Cost – Free
Free & adjustable
Agregating chat apps –
whatsapp+skype+yahoo
messenger
Basic knowledge
on how managing
viral including
content+platform
Basic knowledge on
how generate pre –
order (offline &
online)
PERFORMANCE
INDICATOR
a. Learning report
b. Platform Progress Update

19. INDEX
The existing resources
Getting attention, word of mouth and pre-
order
We will potentially have hugh impact on
launching

20. Road To December
May June July Aug Sept Oct Nov Dec
Social Media
Website
Chat Apps
Agregator
Wow
Copywriting
Evangelize
Generation
Pre Order
Generation
Viral Measuring
Technical Preparation Execution Phase

21. Road To December
We’re expecting the best for launching event

22. APPENDIX

23. McKinsey Research
McKinsey Quarterly April 2010
“A new way to measure word-of-mouth marketing”
1. The term word of mouth, as used in this article, means consumer-to-consumer communication with no economic incentives.
The sender may, however, reap social gratification or rewards

24. Marketing Science Paper Vol 29 No2, March – April 2010, pp. 348-365

25. Marketing Science Paper Vol 29 No2, March – April 2010, pp. 348-365

26. Marketing Science Paper Vol 29 No 2, March – April 2010, pp. 348-365

27. Viral Real Case
1 April 2005 to 6 May 2006 a large financial services provider ran a viral marketing campaign. The goal of
this campaign was to promote financial services to highly educated potential customers aged between
20 and 29
1. Customer participated in the campaign while playing a game during which they answered the questions which led to
career profile.
2. In return of guaranteed price they fill out an online form request personal information
3. After filled, they informed they will get the bigger price if they invited one or more of their friends to the campaign
by sending e-mails via the Send to a Friend button
4. Checked by software connected whether the email valid or not
5. Viral start 1 April but seeding started 4 April 2013 at the end of Day 3, 846 participants
6. Between 4 April – 14 April, 6.400 banner clicks direct to the campaign website by placing banner
7. Between 4 April – 7 April marketing agency sent 4,500 – 24,258 seeding email to customers who agreed.

28. Monitor Tools
http://www.socialmediaexaminer.com/24-must-have-social-media-marketing-tools/