Some tips on business plans and investor readiness- a talk given at Sheffield Technology Park November 2009.

1. Applying for Funding

2. Agenda Background “Investment Readiness”? Business pitch for Poinsgo Ltd

3. Ed French Technology investment for 7 years Investment Director for EV Group Manage around £40m of investment money in early-stage technology Largest technology specialist outside the South Manage the SY money under subcontract Successful investor in technology

4. South Yorkshire Investment Fund

5. EV equity tech Development Capital £100k-£2m Early-stage technology £50k-£1m £6m £30.5m £33m

6. Some of our investments Sheffield based server cooling technology Bringing web video to TV sets Web based medical image diagnostics Plant derived food additive to replace asprin.

7. Investment readiness Presentation Content Presentation “Talking the VC’s language” Covering all the topics Having ready answers Content People Progress Business model

8. Poinsgo An imaginary company

9. Poinsgo Poinsgo is the fantastic company which will become the premier web-based destination for the intermediation of discerning drivers needs based on the application of an advanced LAMP server-side architecture and a Flash-based optimum user interface.

10. Competitors The innovative technology, backed up by patent applications, means that there are no competitors to Poinsgo.

11. Risks (probably buried at the back!) Poinsgo is at risk from: Late delivery of code from the subctontractor Changes in legislation

12. Exit Pointsgo will exit by: trade sale management buy back IPO.

13. Who wants to invest?

14. Poinsgo Poinsgo is the fantastic company which will become the premier web-based destination for the intermediation of discerning drivers needs based on the application of an advanced LAMP server-side architecture and a Flash-based optimum user interface

15. Remove superlatives Poinsgo is the fantastic company which will become the premier web-based destination for the intermediation of discerning drivers needs based on the application of an advanced LAMP server-side architecture and a Flash-based optimum user interface

16. Remove references to how... Poinsgo is the fantastic company which will become the premier web-based destination for the intermediation of discerning drivers needs based on the application of an advancedLAMP server-side architecture and a Flash-based optimum user interface

17. So in English... Poinsgo will be a nice website for drivers

18. Poinsgo 2 Poinsgo plans to build a website to help drivers find people with driving licences to take their speeding penalty point for them.

19. Competitors 2 Was: The innovative technology, backed up by patent applications, means that there are no competitors to Poinsgo. Becomes: Without Poinsgo, drivers would have to obey the speed limit, accept the fines or employ very expensive celebrity solicitors.

20. Risks Best opportunity to build trust and credibility! Put near the front. Think through the real risks...

21. Risks 2 The legal status of the approach used means that the company would need only to trade in offshore localities, or to be entirely based overseas. Etc!

22. Exit Pointsgo will exit by: trade sale management buy back IPO.

23. Exit 2 Don’t pad- often very opaque at the start Think about specific companies that might value the difference and what it does to their bottom-line.

24. Exit 3 At this stage Poinsgo is not clear who would be interested in acquisition. However, the cash flow, and access to a mailing list of users with loose legal ethics could be particularly valuable to organised crime syndicates!

25. Summary Talk straight- top objective is to believable Just include what you know, or what you can find out Negative parts of the document, risks, competitors are the best chance to show your knowledge and investability

26. Contact Details Edward French, Investment Director EV Group 07966347407 ef@evgroup.uk.com