We take a look at YouTube bloggers and case studies that are changing the way that this video platform is being used by brands.

1. In 2013 and Beyond
Monday, 15 April 2013

2. YouTube - Whattup
(1): What are People Watching?
(2): Case Studies: Bloggers
(3): Subscribers vs Video Views
(4): CMS
(5): Case Studies: Brands
(6): Monetising on YouTube
(7): Other Media Clients
Monday, 15 April 2013

3. Online Talent is not Cats and Dogs anymore
Low Quality Video is not good enough.
Monday, 15 April 2013

4. What are people watching...
-New generation of YouTube
Superstars
-YouTube is a hub of raw
untethered talent
-800 million visitors to YouTube
each month
-13-17 year old girls are the
most active audience. They
have the power to make or
break.
-Broadcasters can’t ignore
online viewing figures.
Opportunities for the talented.
Today they are on YouTube. Tomorrow they are....
Monday, 15 April 2013

5. Case Study: Matt Edmondson
-YouTube Channel
-Holy Moly YouTube 2006 - 2009
-XFactor 2009 YouTube Blog
-Apprentice 2010 YouTube Blog
-Joined Radio 1 in 2010
-T4 in 2011-2012
-ITV 2 - Fake Reaction 2013
Monday, 15 April 2013

6. Case Study: Benjamin Cook
-Writer and Contributor to Radio
Times and other publications.
-Posted his first YouTube video
in December last year.
-106,000 subscribers
-1.7m video views
-Named as Guardian’s Number
1 most influential online blogger.
Monday, 15 April 2013

7. Case Study: Dan Howell
-Launched YouTube Channel in 2010
-1,442,595 subscribers
-85,323,685 video views
-Became writer for Huffington post
-Joined Radio 1 in 2013
Monday, 15 April 2013

8. Case Study: Sam Pepper
-Starred on Big Brother in 2010
-Launched YouTube channel in 2011
-750,937 Subscribers
-34,483,384 Video Views
Source: Google Trends
Monday, 15 April 2013

9. Google Searches
Source: Google Trends
-Sam Pepper and Dan Howell made the strongest improvements
through the last year.
How often are these artists being searched for?
Monday, 15 April 2013

10. What are they doing...
Produce high quality Content
Encourage Engagement
Build a Community/fan-base
Monday, 15 April 2013

11. YouTube: Subscribers vs Video Views
Name Subscribers Video
Views
Adam
Buxton 39,687 14,344,006
Ball
Street
(Ian
Wright) 884 73,257
Dan
Howell 1,443,302 85,323,685
David
Mitchell's
Soapbox 108,013 16,941,879
James
May's
Head
Squeeze 63,219 1,317,932
Jamie
Oliver's
Food
Tube 198,247 11,377,222
Sam
Pepper 751,201 34,483,384
Source: YouTube Channel Pages
Dan Howell has the largest subscribers and video views whilst Ball Street has
the lowest.
Monday, 15 April 2013

12. YouTube: Subscribers vs Video Views - Brand Plot
YouTube
Subscribers
YouTube
Video Views
Monday, 15 April 2013

13. The Channel HomePage
•Channel Trailers for non-
subscribers
•Featured Video for subscribers
•Channel Art
•Linking to other platforms and
sites
•Bulk Edit Videos
•(Privacy, Tags and monetization)
•Paid YouTube channels?
Monday, 15 April 2013

14. YouTube CMS
Data-Driven Approach to Video Analytics
Monday, 15 April 2013

15. Manage Policies
Own your content. Reduce copyright.
Monday, 15 April 2013

16. Bulk Updates
Own your content. Reduce copyright.
Monday, 15 April 2013

17. Burberry
Burberry released a trailer for their #LFW events
Monday, 15 April 2013

18. Abercrombie and Fitch - Call Me Maybe
When in doubt....take your shirt off.
Monday, 15 April 2013

19. TopShop - Harlem Shake
Cara Delvigne and Rosie Tapner never fail
Monday, 15 April 2013

20. Reserva
Creative Content is King
Monday, 15 April 2013

21. How do YouTubers Monetise?
-YouTube Partner Program (Adverts)
-Merchandising
-Brand Marketing Deals
-YouTube Paywall (Future)
‣Jamal Edwards from SB.TV made the Sunday Times Rich List at
£6m. SB.TV revenues in 2011 were £110,000
‣Tom Ridgewell claims to be making anything between £3,500 and
£7,000 a month.
‣Google claims more than 1,000 people worldwide earn at least
£63,000 per year through just YouTube advertising.
Source: Wired Magazine - January 2013
Bedroom Webcams to Lucrative Artists
Monday, 15 April 2013

22. Is it too late?
Monday, 15 April 2013

23. Is online media overtaking traditional media?
The future of entertainment is coming from online.
Monday, 15 April 2013

24. Shoppable Video
Will this ever happen?
Monday, 15 April 2013

25. Model Bloggers
Are these the next people on the catwalk?
Monday, 15 April 2013

26. Trends: Connected / Internet TV
•Connected TV ads
•Long Form content online growing
•Paid online video content to be
accessible on all platforms
•Shoppable Video to change
Monday, 15 April 2013

27. Thank You
Monday, 15 April 2013