This is a condensed deck from the fifth class of my Winter 2016 section of Interpersonal Dynamics (aka Touchy Feely) at the Stanford Graduate School of Business (aka @StanfordBiz).
3. Social identity
Henri Tajfel & John Turner
Group memberships shape individual identity
Stems from a basic cognitive process
= Tendency to group things together
4. Social identity
But we exaggerate…
1. Differences between groups
2. Similarities within groups
= Inevitable stereotypes
21. Threat response
Intended to yield 1 of 3 outcomes…
Fight (Overpower the stimulus)
Flight (Escape from it)
Freeze (Hope it goes away)
Rarely helpful in a difficult conversation
22. A vicious cycle
We rarely discuss social IDs across differences
We fail to develop the necessary skills
When compelled, we’re unprepared
The conversation goes badly
We avoid the topic
Repeat