Falcon Invoice Discounting: Unlock Your Business Potential
Fundraising and the Next Generation 8.2.12
1. Fundraising and the Next
Generation
TOOLS FOR ENGAGING THE NEXT GENERATION OF
PHILANTHROPISTS
Emily Davis
#12npd #GenOfChange #fundnextgen @edaconsulting
3. FOUR GENERATIONS IN THE WORKPLACE
MAKE A DIFFERENCE!
• Development office
• Prospecting
• Cultivation
• Stewardship
• Communication
• Retention
• Priorities
• Respect
• Trainings
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4. MULTI-GEN DEVELOPMENT DEPARTMENT
• Develop a pipeline
• Integrate new leadership
ideas
• Evaluate current
structures
• Recruit from within
• Welcome new leadership
• Peer coaching
• Prioritize inclusivity
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5. WHY ENGAGE THE NEXT GEN?
Today’s Annual Donors are Tomorrow’s
Major Donors
• Transfer of wealth
• Lifelong giving
• Time, talent, and treasure
• Networks
• Enthusiastic
• Ambassadors
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6. HOW DO WE COMMUNICATE ACROSS
GENERATIONS?
EVOLUTION OF FUNDRAISING COMMUNICATIONS
Traditionalists
Boomers
Postal Mail
Generation X
Phone calls Television
Millenials (Gen Y)
Facebook Websites
Email E-newsletters Social Media
Email Websites
Mobile
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7. WHERE ARE THEY?
IN YOUR BACKYARD!
• Existing donors
• Volunteers
• Young professional
events & groups
• Media (i.e. 40 under 40)
• Colleges & universities
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8. HOW CAN WE CONNECT WITH THEM?
CREATE ENTRY POINTS!
• Events – tiered fees • Giving Circles – tiered
• Partner with young fees
professionals’ groups • Volunteering
• A-thons • Board and committee
• Peer to peer networks participation
• Family • Planned Giving
• Philanthropic resources • Nonprofit Start Ups
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9. NEXT GEN ENGAGEMENT
• Create ambassadors
• Provide trainings
• Offer networking &
resources
• Bring on as volunteers,
staff, board members
• Listen and learn
• Snowflakes
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10. FAMILY PHILANTHROPY
• Major donors have
children &
grandchildren
• Family legacy
• Engage all generations
• Listen & learn from the
next gen
• Provide resources &
networks
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11. Relationships Don’t Change
• Cultivate, steward, and solicit
• Recognize
• Multi-channel communications
• Meet one-on-one
• Develop ambassadors
• Use social media as
stewardship, not for solicitation
• Effective database
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12. ARE WE READY?
ASSESS YOUR ORGANIZATION
• Mission appeal
• Resources & capacity
• Involvement
• Track donor giving & participation
• Ability to modify communications
• Current donors
• Culture shift
• Web presence
• Champions & ambassadors
• Campaigns for young donors
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13. TAKING THE FIRST STEPS
1. Pair up with someone in your
organization
2. Why do you want to work
with next gen donors?
3. What are 3 things you can do
today?
4. How will you make those
happen?
5. Share and brainstorm.
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14. RESOURCES
• Fundraising and the Next Generation
• Working Across Generations
• The Networked Nonprofit
• The Next Generation of American Giving
• Young Nonprofit Professionals Network
(YNPN)
• 21/64
• Resource Generation
• Emerging Practitioners in Philanthropy
(EPIP)
• National Center for Family Philanthropy
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15. Please complete an evaluation!
Fill-out a paper evaluation or on-line for this session at
www.compasspoint.org/npdevals
Session Materials and Additional Resources
available at:
www.compasspoint.org/npd12
#12npd #GenOfChange
How have generational differences affected your organization?
Develop a pipeline thru training and recruitmentIntegrate new ideas of nonprofit leadership and shift Boomers’rolesConsider new models of leadership that distribute responsibilities Recruit from withinAcknowledge new leadershipShift ideas about diversity, mentorshipEvaluate and redesign current structures
This slides can be more about statistics that anything
Here are some basic principles of fundraising that social media can help with.Social media is really related to individual donors Do you have ways to engage them? A great strategy is to recruit and work with younger board members who might have access to using social networks and who can engage their circle of friends or networks.Over 50% of the world’s population is under the age of 3096% of Millenieals belong to a social network
Junior boards, next gen professional groups
Provide multi-generational families with resources like Resource Generation and 21/64Junior boards
Emily’s Comments:Engaging Tomorrow’s Donors Today provides a great assessment for your organization to determine where you are in working with the next generation of donors.But ultimately way to develop a plan.