Silos, bureaucracy, lack of trust from both employees and customers: enterprises are broken. Consequently, intrapreneurship programs aiming at better customer or staff experiences are only as successful as the enterprise transformation they make happen. To have impact, we must appreciate the complexity of the enterprise context much as a startup has to understand the market environment it addresses — including culture and brands, processes and structures, roadmaps and investments. Milan will share and discuss a way to apply design thinking and practice on a strategic level, inspired by eda.c’s work with the rebels who cause large organizations to shift.

2. shifting
enterprises:
perspectives on
cultural
transformation
milan guenther
partner, eda.c
@eda__c
copenhagen
berlin
düsseldorf
london
paris
warsaw

3. prototype ready.
and now?

4. eda.c [enterprise design associates] is a small but global
strategic design consultancy. We work on challenges that
require transforming or renewing enterprise-people
relationships. We design whatever is needed to deliver.

5. the broken state
of the enterprise
intrapreneurs are
(re)designing
enterprises
4 ways to make
enterprises shift

6. the broken state
of the enterprise

7. enterprise

8. enterprise
big
boring
about money
for pros

9. enterprise
big complex
boring interesting
about money intent
for pros everyone

10. enterprise
From Old French via Middle English and Middle French “entreprise”,
feminine past participle of entreprendre (“to undertake”), from entre
(“in between”) + prendre (“to take”):
A company, business, organization, or other purposeful endeavour.
An undertaking or project, especially a daring and courageous one.
A willingness to undertake new or risky projects; energy and initiative.
An active participation in projects.
Wiktionary

11. awkward
john gøtze

12. awkward
your call
is important
to us

13. awkward

14. awkward
bartosz balewski

15. LOYAL
CUSTOMER
S
gerry mcgovern

16. gerry mcgovern

18. Meet the Google guys!
Google News!
Google Primes for Mobile Search Surge
Google launches Google Artist Themes
Google Lets AdWords Users Buy TV Ads
Google Ads Street View To Driving
Directions
Google looking to map the abyss
Sergey Brin
New Improved Search
Google is delighted to announce
the launch of our new improved
search. It’s now even easier to
search on our website. Read More
WELCOME TO OUR
WEBSITE!!
Gerry McGovern

19. Brad Tuttle, Customer Service Hell, 2011.
Y
E
S
yes
customer
experience
Gerry McGovern

20. Y
E
S
yes
employee
experience

21. need for change
Source: Toyota gerry mcgovern

23. enterprise scale

24. awkwardness on
the rise

25. our challenge

27. 3 minutes:
Talk to your seat
neighbour about
awkward enterprises
Comic Sans

28. intrapreneurs are
(re)designing
enterprises

29. enterprise rebels

30. A tuesday in October 2003
20.13 bored, drunk and mad at ex
21.48 wants to compare id pics to animals
23.09 relates the site idea to turing test
00.58 starts crawling pics
01.06 hacks first security barrier
04.00 (approx.) collected most pics
First version about a week later
Shut down following Sunday night
http://www.thecrimson.com/article/2003/11/4/hot-or-not-
website-briefly-judges/?page=3

31. enterprise
design
feat.

32. #enterprisedesign

33. 4 ways to make
enterprises shift
━ 1
make scope
━ 2
sprint ahead
━ 3
share models
━ 4
aim for culture

34. 1
make scope

35. enterprise
innovation

36. a typical
commercial
enterprise

37. design in silos

38. design across the
enterprise

39. concerns

40. what to look for?
Attitudes
Behaviours
ValuesProcesses
Systems
Departments
Capabilities
Products
Rules Approaches
Data
Assets
Teams
Messages
Documents
Apps
Users
Culture
Stakeholders
Identity
Information
Brands
Goals
Locations
Resources
Infrastructure
Activities
Values
Regulations
Performance
Tools
Functions
Services
Interactions
Structures
Touchpoints
Policies
Messages
Touchpoints
Channels
Businesses
Content
Roles
Relations
Things
Places
Organization
Experience
Architecture

42. a space of intermingled concerns

43. stack

44. enterprise models

45. ux elements

46. formulate your enterprise design challenge.
our client/sponsor says ______________________________.
In terms of
that means

47. exploring options
with the enterprise
design stack

48. 2
sprint ahead

49. include relevant fields

50. build networks

51. enterprise design sprints

52. sprint process

53. actual sprint process

54. 3
share models

55. custom models

56. draw what
matters

58. take what already exists

59. actors

60. service identification

62. modelling
framework

63. 4
aim for culture

64. identity

65. momentum

66. sprints and models

67. many sprints

68. Opportunities Investment Initiatives Measures
Megatrends
and Leadership
Enterprise
Change
Strategic
Programs
Long Term
Impact and
Value
Observation and
Problems
Understand and
Improve
Systemic
Projects
Performance
and Quality
Insights and
New Thinking
Innovation Development
Projects
Specific Success
Metrics
Concepts and
Ideas
Try and Test Pilots Usage and
Behaviours
Inspiration Delivery Prototypes Output and
Execution
portfolio
ongoing initiatives
+ success stories

69. challenges

70. intersection book
2012

71. enterprise design
framework

72. enterprisedesignframework.com

74. How might we
make enterprises
more humane?

75. eda.c
enterprise design
associates. consultancy
milan guenther
partner
hello@eda-c.com
www.eda-c.com
@eda__c
intersection book
intersection conference
enterprise design
framework