UNISDR is the United Nation’s Office for Disaster Risk Reduction. Being a focal point within the UN system, the its mandate is to coordinate worldwide efforts in disaster preparedness and resilience. In this presentation, Craig (UNISDR) and Milan (eda.c) demonstrate how eda.c helped the agency achieving this mission by formulating a strategic enterprise design challenge, in order to maximise the organization’s positive impact on a complex environment of stakeholder activities and concerns. Using high-level design research and enterprise mapping, the design initiative directly informed strategic considerations. The resulting insights, service models and rendering prototypes helped all parties involved to formulate a sound digital strategy, which is currently being implemented across UNISDR’s activities, transforming its landscape of digital properties.
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Main recommendation:
Add more value through active knowledge brokering
Evaluation
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• Literature review and discussion with KM / KB
experts
• Review of KB at the staff retreat
• Survey - over 800 replies
• Interviews - 30 staff and 30 external stakeholders
• Analytics review of site usage
• Strategy workshop on Enterprise Architecture
Initial activities
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• From Library to Participatory
Platform
• From Participation to Open
Social
• From English to Local Languages
• From Lists to Discoverability
From HFA1 to HFA2
Transformations
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Enterprise Design
Our Approach
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Mapping the ecosystem
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Custom metamodel
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Mapping the organisation
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Self-discovery
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Service identification
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Service design
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Strategic inspiration
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Co-Design
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BRAND ARCHITECTURE
A VISUAL IDENTITY FOR DRR SHARED ACROSS
ALL BRANDS
Brand Architecture
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PLATFORM INTEGRATION
A GLOBAL FRAME ACROSS ALL WEB
PROPERTIES
Platform integration
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Interaction
(Top) Task / Activity
Touchpoint
StoryContext
Experience
Role/Actor:
Job/business/task role
Service
Design&
Definition
Enablement
Service Definition
Lead Persona:
NameSocial
Capabilities
InfoFunction
Investment:
XXXX €
Estimated Benefits:
XXXXXXX €
Information
Capability
Social Capability
Functional Capability
Annotation – Who
Annotation – What
Annotation – How
Annotation –
Activities, Benefits
Annotation –
Context, Where/How
Annotation –
Motivation, What/Why
Pain point (As-Is)
Key Capability
Capability
Opportunity
(To-Be)
Capability Gap
(As-Is)
Service Gap (As-Is)
Delight (To-Be)
Service Opportunity
(To-Be)
Service Blueprint
AS-IS / TO-BE
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01 Orientation
Story
Story 01.01
The new focal point at the mission in Geneva is asked to represent his
country at the WCDRR Prepcom and needs to quickly understand basics of
DRR. He doesn’t know anything about DRR and feels embarrassed because
he may not look knowledgeable. Getting a quick overview would be great.
Story 01.02
UNDP ecosystems specialist has been charged to run a project on
ecosystems and DRR but has no clue about DRR and needs to understand
the intersection of the domains quickly.
• Touchpoints: Country, theme, hazard pages
• Service: Quick facts, Ask an Expert, Top Picks
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01 Orientation
To-Be Blueprint / Story 01.01
Interaction
Fiona receives a
voicemail from her
boss about some
“Disaster Risk” event
Mobile phone
(voice), on the train
StoryContext
Experience
Role/Actor: Focal Point at
the Geneva Mission
Service
Design&
Definition
Enablement
Key orientation
content available and
well referenced in
Google/Wikipedia
Lead Persona:
FionaSocial
Capabilities
InfoFunction
Investment:
XXXX €
Estimated Benefits:
XYZ
Google
Social Capability
Functional Capability
Annotation – Who
Annotation – What
Annotation – How
Annotation –
Activities, Benefits
Annotation –
Context, Where/How
Annotation –
Motivation, What/Why
Capability
Opportunity
(To-Be)
She directly
navigates / zooms to
Switzerland, and
bookmarks it for later
Global entry points
to key views such as
Countries, Quick
Facts
She looks this up in
Google and finds a
Wikipedia page
directing to UNISDR
Smartphone, on the
train
Event Service
Notification about
events to local key
stakeholders
Annotation –
Activities, Benefits
Smartphone, on the
train
Fiona identifies
relevant themes,
hazards, resources
and contacts
Cross-Referencing
Visual tag navigation
to connect relevant
nodes and views
At home, using her
private iPad
Tagging
She has some
specific questions
and reaches out to
potential experts
Social Engagement
Fast/easy access,
matching/ask an
expert, profile search
In her office, using
her business
notebook
With the help of
expert contacts she
attends the event
well-prepared
Briefing packages
Assembling key
information as digital
collections
At the conference,
using her private
iPad
People search,
Matching, Integration
with Linkedin
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01 Orientation
Prototype / Story 01.01
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Digital Strategy
Implementation
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Craig Duncan
Head of Information Management
UN Office for Disaster Risk Reduction
+41 22 917 8898
craig.duncan@un.org
Milan Guenther, Partner
eda.c, Düsseldorf / Paris
+49 211 24 860 360
hello@eda-c.com
Thank you.