1. The bottom line
vrijdag 29 oktober 2010

2. making the grade
1 businessmodel canvas
1 large canvas (the canvas should speak for itself)
coherent
not generic
3 min (max!) pitch
1 A4 that explains problem, product, target group, and earning model
4 people per group
you will get the cases in the week before the last lecture.
vrijdag 29 oktober 2010

3. Understanding your customer
$$ !!vrijdag 29 oktober 2010

4. XPLANE empathy model
vrijdag 29 oktober 2010

5. The Atida case
vrijdag 29 oktober 2010

6. Recap
Customers are an important part of the businessmodel
source of revenue
relations become more important
at the edge of scope
XPLANE
Looking at your product through the customers eye
what does he see, hear, think/feel, say/do?
does it all fit with the model?
vrijdag 29 oktober 2010

7. Next week
Decisionmaking
vrijdag 29 oktober 2010