Tbl hc6

Rotterdam, 6 september 2010
TBL HC 6
vrijdag 29 oktober 2010

Wickid!

Wicked problem
No simple solution
“Contradictions”
“complex” (many facets, “unsolvable”, problem and solution can
not be separated)

Contradictions
Example: “We need to grow because of increased demand, but
that will change the way we work”

Complex problems cannot be fully defined
instead you can try to develop “understanding”
“problem description”
system of causality

In management
“solve” (find a solution)
“resolve” (make the problem go away)
“dissolve” (ride out the storm)

Where lies the problem?

“the problem
now”
more of the same
“Over the edge”
the “edge”/
“sweet spot”
Audience

Some Techniques
TRIZ
De Bono

Traditional “brainstorm”
Problem Solution

Ideal situation
Problem Solution
Ideal final
result

SCAMPER
Substitute
Combine
Adapt
Modify
Magnify
Put to other uses
Eliminate of “Minify”
Rearrange

De Bono thinking hats
White: thinking about facts
what, who, how, how many, why?
Red: feelings
does it feel right?
Black: Thinking negative
playing the devils advocate: yeah, but what if?
Yellow: Thinking positive
Thinking how it can all solve problems
Green: being creative
Thinking “outside the box”
Blue: thinking about the process
Are we going the right way? How can we find a solution?

example of use
Blue: How are we going to solve this problem?
goals? Ideal situation?
agenda
Red: Opinions
Yellow and Green: “brainstorming”
White and Black: “measurement” and “criticism”
(Blue throughout)

http://www.cognitive-edge.com/blogs/dave/2007/03/the_diagram_above_was_used.php

“Pour your heart into it”
mid 00’s
rise in customer demand
switch to “automatic” machines to combat “waiting lines”
fall in demand of original starbucks “afficienado”
use the techniques discussed today

wrapping up: The Cases
Send me an email (per team): ecphaff@gmail.com

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