1. Social networks &
Presentatie titel
Media
Brainstorm
Rotterdam, 00 januari 2007
Rotterdam, 00 januari 2007

2. Communities vs. platforms
Community Platform

3. Communities vs. platforms
Community Platform
?

4. Wat “gebeurt” er?

5. Social Object
“The most impor­tant word on the inter­net is not “Search”. The
most impor­tant word on the inter­net is “Share”. Sha­ring is
the dri­ver. Sha­ring is the DNA. We use Social Objects to
share our­sel­ves with other peo­ple. We’re pri­ma­tes. we like
to groom each other. It’s in our nature.”- gapingvoid.com

7. http://www.youtube.com/watch?v=bsG1NGIaS3k

8. Verbs

9. Share

10. Holy Shit!

11. 5 lessen van Red Bull
1. you have to be where they are
2. create, don’t sponsor events
3. be their social fabric
4. sell community, not products,
5. create legacies not advertising
http://www.slideshare.net/mobileyouth/mobileyouth-red-bull-5-lessons-in-youth-marketing?type=presentation

12. Brainstorm
Concept

13. • Doel?
• Doelgroep?
• Sociaal object?
• Wat doet men?
• Metafoor Platform