5. Quantitative Analysis What’s the underlying question we designed the toolset to answer? How do you organize eaters, producers, distribution, manufacturing, food outlets to produce positive social, environmental and local economic impacts (see goals)?

6. A1 A2 A3 A4 A5 A7 principles Current ag lands Recommendations -Smart Growth & Conservation lands Available Ag Lands 2030 Agro-ecological zones Population projections 2030 Population/ Eater Distribution Value Chain Types & Characteristics Business information and Analogues Value Chain selection and significance level indicators Indicator targets for 2030 Scenario results Vivid Picture Annual food expenditures by product category A1 = Spatial distribution of projected populations A2 = Urban area expansion analysis A3 = Future available ag lands analysis A4 = Agro-ecological zone analysis A5 = Value chain placement analysis A6 = Indicator analysis using regression A7 = Scenario validation analysis (Feedback) A6 Climate, Soil, & Water Stakeholder recommendations Agency recommendations

8. So, why were you going to answer the question “Why”? Change agenda SEED Tools State level Local level Leadership Network Map production Baseline mapping Visioning

10. Existing crops in Ventura County

12. Agro-ecologic zone analysis Soils data Elevation data Climate data Land cover Agro-ecologic zones

13. Agro-ecologic zones in Ventura County

21. 12542.86% Strawberries 2635.91% Oranges 120.81% Lettuce 18828.94% Lemons 756.32% Broccoli 19517.32% Celery 6025.60% Avocados Percent of Demand met Product

22. Capacity to meet Ventura County Demand Capacity to meet Demand of a population of 5 million