Online display: growth, complexity and integration
1. Linus Gregoriadis
Research Director, Econsultancy
State of Display
linus@econsultancy.com
http://econsultancy.com 17 September 2012
Twitter: @LinusGreg
3. | 3 | State of Display – OMMA Display, London, 17 September 2012
4. Growth
Complexity
Integration
| 4 | State of Display – OMMA Display, London, 17 September 2012
5. The global display advertising
market will reach $32.9bn this year.
Expected to increase to 41% of
internet advertising by 2014.
(Source: ZenithOptimedia)
| 5 | State of Display – OMMA Display, London, 17 September 2012
6. Facebook launches RTB for advertisers
| 6 | State of Display – OMMA Display, London, 17 September 2012
7. “If you want to reach the masses,
you still have to use television”
51% of marketers disagree with this
statement
Source: Econsultancy / Adobe Quarterly Digital Intelligence Briefing, July 2011
| 7 | State of Display – OMMA Display, London, 17 September 2012
8. The RTB ecosystem
Source: Econsultancy, Real-Time Bidding Ecosystem
| 8 | State of Display – OMMA Display, London, 17 September 2012
9. Consumers expect a personalised,
seamless experience across every
channel
| 9 | State of Display – OMMA Display, London, 17 September 2012