ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
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Ecotourism and Sustainable Tourism Conference (ESTC) (http://www.ecotourismconference.org/) presentation by Hugh Hough, President, Green Team - "The Growth of Shared Responsibility and How it's Driving Sustainable Business" - presented in September 2011. Organized by The International Ecotourism Society (http://www.ecotourism.org), the ESTC is a unique annual conference providing practical solutions to advance sustainability goals for the tourism industry.
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ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
- 1. Understanding Key Consumer Trends Driving Sustainable Business Practices Hugh Hough - Green Team ESTC 2011 - Hilton Head, SC September 20, 2011
- 2. Founded in 1993, Green Team is a Green brand strategy firm specializing in sustainability-related issues, products and programs. Sustainability Authenticity We
- 3. Green Our mission is to inform, inspire and awaken brands so that people, planet and business can all thrive. Sustainability Authenticity We
- 4. Green We develop sustainability strategies and campaigns that create value in a changing world. Sustainability Authenticity We
- 5. Our Clients
- 6. Our Non Profit Clients & Partners
- 7. Some of the partnerships we have created or marketed + + + + + + + + + + + +
- 9. Understanding Key Consumer Trends Driving Sustainable Business Practices
- 10. Understanding Key Consumer Trends Driving Sustainable Business Practices The Rise of the Awakening Consumer
- 11. Different brands, different values
- 12. Source: MRI 2010 Doublebase
- 14. • Written or called an elected official: 171 • Engage in fundraising: 153 Source: MRI 2010 Doublebase
- 15. • Written a blog: 153 • Been published: 172 Source: MRI 2010 Doublebase
- 16. • Travel abroad: 172 • Plan travel online: 161 Source: MRI 2009 Doublebase
- 18. 1. Transparency is King 2. They’re Deconstructing Your Secret Sauce 3. The Bedfellows Are Getting Stranger 4. The Inmates are Taking Over the Asylum 5. We’re All in This Together
- 19. 1. Transparency is King 2. They’re Deconstructing Your Secret Sauce 3. The Bedfellows Are Getting Stranger 4. The Inmates are Taking Over the Asylum 5. We’re All in This Together
- 40. Transparency is King Tell the Truth
- 41. 1. Transparency is King 2. They’re Deconstructing Your Secret Sauce 3. The Bedfellows Are Getting Stranger 4. The Inmates are Taking Over the Asylum 5. We’re All in This Together
- 58. • Purified water • Organic wines • Fair Trade coffee • Sustainable seafood • Non-toxic cleaners • Recycling program
- 59. They’re Deconstructing Your Secret Sauce Know Your Supply Chain
- 60. 1. Transparency is King 2. They’re Deconstructing Your Secret Sauce 3. The Bedfellows Are Getting Stranger 4. The Inmates are Taking Over the Asylum 5. We’re All in This Together
- 68. +
- 69. +
- 73. +
- 79. The Bedfellows Are Getting Stranger Remember Partnerships
- 80. 1. Transparency is King 2. They’re Deconstructing Your Secret Sauce 3. The Bedfellows Are Getting Stranger 4. The Inmates are Taking Over the Asylum 5. We’re All in This Together
- 82. “With an estimated 70 million bloggers, China’s leaders are under constant pressure now to be more assertive by a populist-and nationalist-leaning blogosphere, which, in the absence of democratic elections, is becoming the de facto voice of the people.”
- 83. “With an estimated 70 million bloggers, China’s leaders are under constant pressure now to be more assertive by a populist-and nationalist-leaning blogosphere, which, in the absence of democratic elections, is becoming the de facto voice of the people.”
- 85. Riding it
- 89. 4.5 million
- 90. 5,000
- 104. The Inmates Are Taking Over the Asylum Keep Your Mind Open
- 105. 1. Transparency is King 2. They’re Deconstructing Your Secret Sauce 3. The Bedfellows Are Getting Stranger 4. The Inmates are Taking Over the Asylum 5. We’re All in This Together
- 107. “This isn’t BP’s or Transocean’s fault. It’s not the government’s fault. It’s my fault. I am the one to blame and I am sorry. It’s my fault because I haven’t digested the world’s in- your-face hints that maybe I ought to think about the future and change the unsustainable way I live my life.”
- 113. Awakening Consumer Ocean-Dependant Fishing Industry Other Industry Advocates Industry Ocean Enthusiasts/ Organizations Press/Media Decision Makers Small Business Thought Leaders
- 119. We’re in This Together Never Rest