”If you are happy at work, it’s more likely you are happy at home. If you are happy at home you are more likely to perform better at work”, says general manager Alexander Sundli-Härdig. Every employee is a key person in their area; for Keyteq their CRM system has become a competitive advantage.

1. KEYTEQ
Norwegian Keyteq is a web company helping
customers succeed in digital channels with the
help of salesforce.com

2. Products used by the Customer
Norwegian Keyteq is a web company
helping customers succeed in digital
channels. A big part of their own success
comes from emphasizing the importance
of enjoying work, and with Salesforce
communication is easy.
For internal communication and for
building their special team spirit Keyteq use
Chatter, instead of emails.
“What we did was to cut internal emails.
Emails are a nightmare and most of them
are not that informative. With Chatter
we can ask questions, share files, have
discussions or even polls and inform each
other. We use it for everything!”
At Keyteq everything from polls on what to
do at the summer party to discussions on
how to help their customers succeed takes
place on Chatter.
“Chatter has become our intranet and
it’s taking up more and more of our
communication, almost like standing by the
coffee machine”, Alexander Sundli-Härdig
says.
Communication between the two
Norwegian offices in Stavanger and Bergen
has also become a lot easier since the
switch from emails to Chatter.
“It’s a challenge working together in
different offices but now it’s easier and here
you can track the information. Emails get
lost, but not on Chatter. It enables us to
“CRM will be very
important in the future
when it comes to taking
care of your customers.
Your competitors will surely
act on them if you don’t “
Alexander Sundi-Härdig,
General Manager
Introduction
”If you are happy at work, it’s more likely you are
happy at home. If you are happy at home you
are more likely to perform better at work”, says
general manager Alexander Sundli-Härdig.
Every employee is a key person in their area;
for Keyteq their CRM system has become a
competitive advantage.
› Sales Cloud
› Service Cloud
› Chatter
Almost like standing by the coffee machine

3. Salesforce Case Study
Salesforce is the new hub for
information
Salesforce has now become Keyteq’s hub.
Everything from customer information,
such as phone numbers for contacts,
to projects and invoices: it’s all there on
Salesforce.
“We have even integrated Gmail into
the system, so each time I get an email
all Salesforce data pops up. And each
time I’m looking for something on my
customers or projects I find it in Salesforce”,
Alexander Sundli-Härdig says.
Customer success is our
success
Alexander Sundli-Härdig calls himself a
nerd. When he and the other co-founders
started Keyteq ten years ago, they were
driven by their passion for Internet. As
the years pass it’s getting increasingly
important to also do good business. But it’s
still the customer’s success that counts.
Keyteq mainly do big projects for
companies in Norway, looking at the
Internet as a focus area, providing services
such as media management, marketing,
web shop systems and social media
consulting, helping them succeed on the
web. But each year Keyteq takes on one
project for charity.
Over the last three years, the company
has been involved with a Norwegian
organization helping children in Brazil,
built a webpage communicating and
marketing a local group with Downs
Syndrome as well as helped out a street
magazine sold by homeless people in
Norway.
“We don’t care about the flashy stuff out
there that doesn’t work. We try to do our
very best to make our customers succeed
on the Internet.
No need to employ a
specialist
In 2010 Alexander Sundli-Härdig was
looking for a new CRM or sales system for
Keyteq. He contacted Salesforce while also
exploring other solutions.
“I found it to be too expensive at the time,
so we chose the cheaper open source
competitor, but it turned out it wasn’t a
smart move. Salesforce was actually half
the cost of the cheap alternative because
we didn’t have to employ someone to
maintain it”, he says.
Professionalizing the
company
Using Salesforce has helped Keyteq serve
bigger clients. The system helps Keyteq
govern the process, reporting and keeping
up to date as well as access extreme
knowledge on customer contracts and
agreements. It also enables employees to
keep an eye on things such as response
times and helps them evaluate their own
performances.
“Salesforce really helped professionalize
us. Knowing is the key to improve
yourself, because stuff doesn’t solve itself”,
Alexander says.
He is very keen on the dashboard that
gives snapshots on how Keyteq is doing
every day, and automatically spreads the
reports around the office.
Right: General Manager Alexander Sundli-Härdig.
Below: Keyteq office Norway.
“I found it to be too expensive
at the time, so we chose
the cheaper open source
competitor, but it turned
out it wasn’t a smart move.
Salesforce was actually
half the cost of the cheap
alternative because we didn’t
have to employ someone to
maintain it”

4. Salesforce Case Study
About Keyteq
Keyteq was established on 1 January 2001. Keyteq AS was established on 1
January 2003. The company’s four entrepreneurs possess unique knowledge
within their field of expertise in IT. This composition has made it possible for
Keyteq to pass 35 employees in 2010. This means that we are the preferred
choice as a supplier of businesses that focus on ambitious electronic
communication in sales and marketing. We deliver complete products
either alone or together with selected partners who have recognized
expertise in their field.
Our Vision: Keyteq to help businesses succeed in the digital channels.
Through insight, strategic processes and realize we in deep partnership with
our customers pave the way for success.
Our values: Keyteq succeed because we enjoy their work. We are honest
with each other, our partners and our customers. We are reliable and able to
see solutions and challenges where others see problems.
About salesforce.com
Founded in 1999, salesforce.com is the enterprise cloud computing leader.
Using salesforce.com’s social and mobile cloud technologies, companies
can connect with customers, partners and employees in entirely new ways.
Based on salesforce.com’s real-time, multitenant architecture, the company’s
platform and apps give customers the tools to create a social front office
and revolutionize the way they sell, service, market, collaborate, work, and
innovate.
• Grow your business with the world’s #1 sales app, Salesforce Sales Cloud.
• Deliver amazing customer service with the award-winning Salesforce
Service Cloud.
• Listen, engage, advertise, and measure social media marketing with the
Salesforce Marketing Cloud.
• Achieve breakthrough collaboration and productivity with Salesforce
Chatter.
• Align, motivate and drive performance with Salesforce Work.com.
• Build social and mobile cloud apps on the Salesforce Platform and
extend success with the world’s leading enterprise app marketplace, the
AppExchange.
Ready to become a Customer Company?
Call us for free on:
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or visit us on
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