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Jumpstart Your SharePoint Community Efforts #SPSRIC
1. Jumpstart Your
SharePoint Community Efforts
Christian Buckley
cbuck@axceler.com
@buckleyPLANET
SharePoint Saturday Richmond
November 5th, 2011
Email Cell Twitter Blog
cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
2. My Background
Christian Buckley, Director of Product Evangelism at Axceler
• Most recently at Microsoft
• Microsoft Managed Services (now Office365-Dedicated)
• Advertising Operations, ad platform API program
• Prior to Microsoft, was a senior consultant, working in the software, supply
chain, and grid technology spaces focusing on collaboration
• Co-founded and sold a collaboration software company to Rational
Software. Also co-authored 3 books on software configuration management
and defect tracking for Rational and IBM
• At another startup (E2open), helped design, build, and deploy a
SharePoint-like collaboration platform (Collaboration Manager), managing
deployment teams to onboard numerous high-tech manufacturing
companies, including Hitachi, Matsushita, Seagate, Nortel, Sony, and Cisco
• I live in a small town just east of Seattle, 4 kids. Co-authoring ‘Implementing
Microsoft SharePoint 2010 Real-World Projects’ (MSPress, Feb2012)
Email Cell Twitter Blog
cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
3. Axceler Overview
Improving Collaboration for 16+ Years
Mission: To enable enterprises to simplify, optimize, and
secure their collaborative platforms
Delivered award-winning administration and migration
software since 1994
Over 2,000 global customers
Dramatically improve the management
of SharePoint
Innovative products that improve security, scalability,
reliability, “deployability”
Making IT more effective and efficient and lower the total
cost of ownership
Focus on solving specific SharePoint problems
(Administration & Migration)
Coach enterprises on SharePoint best practices
Give administrators the most innovative tools available
Anticipate customers’ needs
Deliver best of breed offerings
Stay in lock step with SharePoint development and market trends
Email Cell Twitter Blog
cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
4. The Role of Evangelism
Product Management
Feedback loop from partner and customer into product
Deeply involved with future versions
Pioneer best practices to create collateral and help support customers
Develop customer data and validate, provide gap analysis, provide design guidance and
advocate for product changes
Community Development
Enrich and expand the Microsoft relationship
Provide thought leadership in the SharePoint community
Product champion and influence through blogs, forums, conferences, articles
Build lasting connections with key leaders in the SharePoint product team, Microsoft field
offices, and partner community
Partner Development
Recruit partners (ISVs, SIs, professional service firms, independent consultants)
Track and support partner activities and their customer needs
Help refine and build the partner program details, forms, documentation
Work with marketing and IT to design and build a partner portal
Develop training and marketing content and videos to support partners
Technical Enablement
Work closely with customers on adopting and extending our tools
Email Cell Twitter Blog
cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
5. The Evangelist Role
Product
Partner
Community
Email Cell Twitter Blog
cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
6. Your Role
Email Cell Twitter Blog
cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
9. SharePoint is the fastest growing server product in
Microsoft history, rivaling the success of MS Office
The SharePoint partner ecosystem fills the platform gaps,
and helps deliver solution ROI
Many credit the SharePoint community with making
SharePoint the success that it is
Microsoft is looking at ways they can tap into key learning
from the SharePoint community, extend it to other product areas
Email Cell Twitter Blog
cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
10. Why Community Development?
Proactively drive perceptions
Visible member of the community
Thought leadership
Connect to experts, partners, customers
Microsoft relationship
Awareness of the brand and our products
Email Cell Twitter Blog
cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
11. The Consumer Decision Journey
HBR 12/2010
Email Cell Twitter Blog
cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
12. Why Involve End Users?
Executives
Managers
IT Department
Consultants
Partners
The SharePoint Fairy
End Users will determine the success
of your SharePoint deployment
Email Cell Twitter Blog
cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
13. Studies show that end user
participation in the design and
development of a system
dramatically increases the
chance of success
Email Cell Twitter Blog
cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
14. What is so hard about
developing community?
Email Cell Twitter Blog
cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
15. Case Study
Email Cell Twitter Blog
cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
16. How to
Jumpstart Community
Email Cell Twitter Blog
cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
19. Strategy 1: Events
1. Start a company user group
2. Join your local/regional SPUG
3. Join your local/regional technology organizations
4. Attend or help organize a SharePoint Saturday
5. Attend or host a SharePint
6. Attend a regional conference
7. Create your own event
Email Cell Twitter Blog
cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
20. While at these events:
• Bring a friend, family member, co-worker
• Introduce yourself to someone new, every time
• Take notes on what worked, what you would
do differently
• Get to know the people who run them, the movers
and shakers within the community
Email Cell Twitter Blog
cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
21. Feedback
Mechanisms
I find your lack of faith
in the community
disturbing…
Email Cell Twitter Blog
cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
22. Strategy 2: Social Media
Email Cell Twitter Blog
cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
23. Definitions
“Social media is media designed to be disseminated through social
interaction, created using highly accessible and scalable publishing
techniques. Social media uses Internet and web-based technologies to
transform broadcast media monologues (one-to-many) into social
media dialogues (many-to-many).
It supports the democratization of knowledge and information,
transforming people from content consumers into content producers.”
Wikipedia.org
Email Cell Twitter Blog
cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
24. Email Cell Twitter Blog
cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
25. Cultural Battle
“Even those who fancy themselves the most progressive
will fight against other kinds of progress, for each of us
is convinced that our way is the best way.“
— Louis L'Amour
• Understand your corporate culture before you try to change anything
• Explain what it is you’re trying to do, and get end users onboard
• In addition to executive buy in, you need your end users to buy in
Email Cell Twitter Blog
cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
26. Strategy 2: Social Media
1. Create a Twitter personal profile
2. Create a Twitter company profile
3. Join a Facebook group
4. Start a Facebook group
5. Join groups on LinkedIn
6. Bookmark the MSDN/TechNet forums, create a profile
7. RSS feeds for your favorite blogs and sites
8. Use Google Analytics
9. Use Hubspot and other tracking tools
10. Utilize social bookmarking on all content
Email Cell Twitter Blog
cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
27. Social Media is about consistency
Blog daily activity / visits
Social media visits
Twitter follower growth Blog subscription growth
Email Cell Twitter Blog
cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
29. The Power of Content
More than any other activity, content
creation drives thought leadership, and is
the cornerstone of building community.
Email Cell Twitter Blog
cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
30. Strategy 3: Content
1. Create a blog
2. Read and comment on other blogs
3. Create an editorial calendar, write with intent
1. Blogs lead to
2. Articles, which lead to
3. Whitepapers and presentations, which lead to
4. Books, featured content, and other content opportunities
4. Create a metadata strategy
5. Present at a regional event or conference
6. Create content for an aggregator (Squidoo, About)
7. Write an ebook
Email Cell Twitter Blog
cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
31. 8. Publish a newsletter
9. Host a webinar
10. Create a podcast
11. Create videos
12. Partner with other authors and experts, cross-market
Email Cell Twitter Blog
cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
32. Strategy 4: Take Action
Email Cell Twitter Blog
cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
33. Strategy 4: Take Action
1. Create a metadata strategy
2. Create a user adoption strategy
3. Brand yourself
4. Use free press release services
5. Use free event services (Evite)
6. Create branded bling
7. Hire a publicist
Email Cell Twitter Blog
cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
35. Have success defined up front:
Number of end users participating
Number of events held
Articles written
Views / downloads
Make it part of your formal commitments
Communicate your plans
Tell people your plans
Give people visibility as you work
Tell people what you’ve accomplished
Email Cell Twitter Blog
cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
36. Best Practices for Success
Get your end users involved early
Have their roles defined for each phase of the project
Let the end users drive the preparation and
management of their own content and metadata,
wherever possible
Communicate often, and show them progress
Celebrate the small wins!
Email Cell Twitter Blog
cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
37. The Secret to Community Success
1. Bring a friend
2. Get involved
3. Keep learning
Email Cell Twitter Blog
cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
38. Readiness
Email Cell Twitter Blog
cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
39. For more information
Contact me at
Christian Buckley, cbuck@axceler.com, 425-246-2823
On Twitter at @buckleyplanet
www.buckleyPLANET.com
Download the free ebook!
http://bit.ly/aiYKWR
Articles
Starting a Community is Hard
SharePoint, Hillbillies, and Community
Email Cell Twitter Blog
cbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com
40. Email
Special Thanks to Our Sponsors
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Notas do Editor
As a technology evangelist, my role is to provide feedback and enhancements to our product team based on input from customers, consultants, SharePoint experts and partners. Across many conversations with a diverse group of people, one theme is clear: end users are not involved enough in SharePoint planning.
OK, so you have the high-level scope of your project: in this example, it is to migrate several SPS 2003 and MOSS 2007 environments to a brand new SharePoint 2010 farm (or multiple farms). Your team has a defined development methodology (or a set way of doing things) and assigned a project manager. Your management team has an idea of how they’d like to see the new site or system designed, but you need to gather input from the people who will be using the system on a day-to-day basis.Here are four strategies for feedback that will help you get your end users more involved:
There is no single way to manage a project. Your methodology, the documentation you generate, and the level of involvement of your end users all depend on your corporate culture, the size and scope of your SharePoint upgrade / migration, and the standard project management measurements (time, cost, resources). However, the key to success is the same no matter how you approach the problem: understand the scope before you begin, and remind yourself of that scope throughout the project. Right behind that project truth in importance is an equally critical success factor: get your end users involved early, and often. Decide where and when to involve users as part of your pre-planning activities. This is the most fluid of the strategic considerations, as it really just depends on who your users are, what the current environment looks like, and the overall goals of your migration. Understand the culture of your organization, and be aware of your end user’s needs. Remember: users who participate in the creation of a system are more likely to accept and support that system once deployed. This is sage advice for any project. Your users know their content – so let them drive activities around file share migrations, taxonomy development, metadata assignment, and signoff of the overall project plan. If you do this, you’ll find that people actually care about the system. And if they care about it, they’ll use it.
There is no single way to manage a project. Your methodology, the documentation you generate, and the level of involvement of your end users all depend on your corporate culture, the size and scope of your SharePoint upgrade / migration, and the standard project management measurements (time, cost, resources). However, the key to success is the same no matter how you approach the problem: understand the scope before you begin, and remind yourself of that scope throughout the project. Right behind that project truth in importance is an equally critical success factor: get your end users involved early, and often. Decide where and when to involve users as part of your pre-planning activities. This is the most fluid of the strategic considerations, as it really just depends on who your users are, what the current environment looks like, and the overall goals of your migration. Understand the culture of your organization, and be aware of your end user’s needs. Remember: users who participate in the creation of a system are more likely to accept and support that system once deployed. This is sage advice for any project. Your users know their content – so let them drive activities around file share migrations, taxonomy development, metadata assignment, and signoff of the overall project plan. If you do this, you’ll find that people actually care about the system. And if they care about it, they’ll use it.