Business Open Innovation methodology

1. XXIV ISPIM Conference // Helsinki, Finland // June 2013 Business Open Innovation Methodology. Insights from Action Research Luis Berasategi IK4-IKERLAN: Strategic Innovation

2. OPEN BASQUE: the project & the CoP INNOVATION PRACTITIONERS CAF EROSKI EUSKALTEL FAGOR GRUPO GUREAK LANTEGI BATUAK OBE HETTICH ORBEA OI RESEARCHERS IKERLAN MIK TECNALIA UPV

3. OPEN BASQUE: the framework Some of us know more about your own product than yourselves We are a lot and very clever … for Springfield Nuclear Plant colaborate with other firms is not an option is a need … I´ll ask Mr Burns to give us the opportunity to innovate

4. BOI = k [BM] [OI] Business Open Innovation: the formula A chemical reaction is a process that leads to the transformation of one set of substances , called reactants, to another substances called products.

5. Business Open Innovation: the formula BOI = k [BM] [OI]  BOI = k [BM] [OI] BOI = k [BM] [OI]  BOI = k [BM]  [OI] 

6. 1. Open Source offering 2. Shared Purpose offering 3. Customizaded offering 4. Society as opinion creator and idea provider 5. Lead users/early adopters as trend creator and idea provider 6. Society as designer and developer 7. Lead users/early adopters as designer and developer 8. Crowdfunding 9. Agregation of people with same purchase intention BOI = k [BM] [OI]  USER & COLLECTIVE catalysts

7. Fase 1 • EXPERIMENT SELECTION • ¿What is the business you want to innovate? Fase 2 • CONTROLLED CATALYSIS • What are the most appropriate OI catalysts? Fase 3 • CHAIN REACTION • How does these catalysts affect to other elements of the BM? Fase 4 • SAMPLE PREPARATION • How do we communicate to stakeholders the new MdN? Business Open Innovation: the workshop

8. 8 PROSUMER = PROductor + conSUMER PROductor + fishMONGER = PROMONGER BOI: Action Research in EROSKI

9. 2 morning session / 10-12 persons Process & Empathy maps + BOI Catalysts BOI: Action Research in EROSKI (2 months) 1 morning session / 4 persons Value proposition 1 morning session / 5 persons BOI Elements + BM Canvas 1 morning training session / 6 persons Presentation templates PROSUMERS = PROducer + conSUMER “EROSKI helps me eating fish” PROMONGERS = PROducer + monGER “I feel owner” (Divergence )(Decission mak.) (Convergence ) (Storytelling) PROSUMERS => User & Collective catalysts Shared Purpose offering based on MSC Fish solutions codesign and trend creators in Tech & Touch Club PROMONGERS => Intra-organizational catalysts Fish section as a franquished shop Owners of Marketing plan PROSUMERS & PROMONGERS o Platforms o Incentives o Participation mechanisms o Communication mechanisms o Resources o Culture PROSUMERS & PROMONGERS

10. BOI Action Research: Insights STRENGHTS WEAKNESSES  BM Canvas is the BM Esperanto  OI comprehensive and learning process  High value of business catalysts (relevance examples)  Systematic, agile  Tactically well planned  BM knowledge recommended  Not users included in workshop sessions (*)  Need of nearer examples to the firm analysed  Very personalized and high commitment required  Lack of rapid prototyping phase * In the Eroski action research example

11. 11 Luis Berasategi IK4-IKERLAN lberasategi@ikerlan.es Eduardo Castellano IK4-IKERLAN ecastellano@ikerlan.es THANK YOU! David Sanchez MIK dsanchez@mondragon.edu Aitor Bediaga MIK abediaga@mondragon.edu Business Open Innovation: the team

Business Open Innovation methodology

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