New Internet Marketing Strategy Analysis For Small Business Systematic Analysis Helps Small Businesses Improve Internet Marketing Albany, NY, March 29, 2012 – Endorphin Advisors adds free version of its pioneering Web Marketing Strategy Audit designed expressly for the unique needs and capabilities of small businesses. Originally launched in July 2010, the Web Marketing Strategy Audit from Endorphin Advisors offers businesses a systematic, objective analysis of their entire online marketing initiatives and all web-based assets. This includes an analysis of the “four pillars” of Internet marketing: websites, blogs, social and email. With the unique characteristics and strengths of each of the “four pillars” and the interplay and connectivity between them, it can be difficult for small businesses to determine exactly what to do to drive more traffic, generate new leads and sales, manage their time and deploy limited resources. With the Web Marketing Strategy Audit from Endorphin Advisors, we help companies objectively and quantifiably track and measure performance and return on investment across all of their online properties and tools. “The challenge for many companies, whether they are currently using all ‘four pillars’ or not, is how to objectively and systematically look at everything they are doing online now, and find ways to improve what they are doing,” says Erik Bunaes, Endorphin Advisors. “Most small business owners are so busy running their businesses and serving their customers they have limited time to spend on some of the small details that can make a big difference.” Here in New York’s Tech Valley Region, we also offer in-person workshops to help entrepreneurs and marketing professionals keep up-to-date on the best practices of Internet (and Inbound) Marketing. See the Endorphin Business Center for workshops, schedule and registration information. The Free Small Business Web Marketing Strategy Audit We conduct a free online evaluation of your current online marketing strategies and tools using proprietary and custom tools, and review our findings with you in a 30-minute in-person or phone conversation. Findings include an objective scoring of your entire online presence and activity and we will provide detailed, specific findings which you can use to improve your online marketing immediately. This is a no-cost version of our pioneering Web Marketing Strategy Audit. To learn more or to request a free Small Business Web Marketing Strategy Audit, please visit www.web-marketing-audit.com, or call Endorphin Advisors at 518.250.9035.

1. New Internet Marketing Strategy Analysis For Small Business
Systematic Analysis Helps Small Businesses Improve Internet Marketing
Albany, NY, March 29, 2012 – Endorphin Advisors adds free version of its pioneering Web
Marketing Strategy Audit designed expressly for the unique needs and capabilities of small
businesses.
Originally launched in July 2010, the Web Marketing Strategy Audit from Endorphin Advisors
offers businesses a systematic, objective analysis of their entire online marketing initiatives and
all web-based assets. This includes an analysis of the “four pillars” of Internet marketing:
websites, blogs, social and email.
With the unique characteristics and strengths of each of the “four pillars” and the interplay and
connectivity between them, it can be difficult for small businesses to determine exactly what to
do to drive more traffic, generate new leads and sales, manage their time and deploy limited
resources.
New Web Marketing Strategy Audit Packages
Product Feature Small Tier 1 Tier 2
Business
Initial interview & questionnaire √ √
Review & analysis of all current Internet marketing √ √ √
Technical findings √ √ √
Strategic findings (calls to action, offers) √ √ √
Search engine optimization findings (appropriate tags, structure) √ √ √
Inbound links (a key factor in attributed “authority”) √ √ √
Use of Internet marketing best practices √ √ √
Overall rating √ √ √
Written report of findings (PDF file, emailed) √ √
Printed, color report (up to 3 copies, mailed) √
30-minute review of findings √ √
Written strategic & tactical marketing recommendations √
In-person discussion of findings & recommendations √
Price Free $695 $1,295
Helping Businesses Take Big, Bold Steps Forward™
P.O. Box 11347 • Albany, NY 12211-0347 • office: 518.250.9035 • www.EndorphinAdvisors.com

2. With the Web Marketing Strategy Audit from Endorphin Advisors, we help companies
objectively and quantifiably track and measure performance and return on investment across all
of their online properties and tools.
“The challenge for many companies, whether they are currently using all ‘four pillars’ or not, is
how to objectively and systematically look at everything they are doing online now, and find
ways to improve what they are doing,” says Erik Bunaes, Endorphin Advisors. “Most small
business owners are so busy running their businesses and serving their customers they have
limited time to spend on some of the small details that can make a big difference.”
Here in New York’s Tech Valley Region, we also offer in-person workshops to help
entrepreneurs and marketing professionals keep up-to-date on the best practices of Internet (and
Inbound) Marketing. See the Endorphin Business Center for workshops, schedule and
registration information.
The Free Small Business Web Marketing Strategy Audit
We conduct a free online evaluation of your current online marketing strategies and tools using
proprietary and custom tools, and review our findings with you in a 30-minute in-person or
phone conversation. Findings include an objective scoring of your entire online presence and
activity and we will provide detailed, specific findings which you can use to improve your online
marketing immediately. This is a no-cost version of our pioneering Web Marketing Strategy
Audit.
To learn more or to request a free Small Business Web Marketing Strategy Audit, please visit
www.web-marketing-audit.com, or call Endorphin Advisors at 518.250.9035.
About Endorphin Advisors
Endorphin Advisors is a unique management consulting firm and marketing agency. We help
businesses develop and implement short and long-term strategic plans, while also providing day-
to-day business development, marketing and financial forecasting services. We specialize in
business-to-business and services organizations committed to excellence, innovation and
expansion.
Since 2005, we have helped clients start, manage, grow, finance and sell businesses.
Our strategic marketing services focus on generating new business through the Internet. We
specialize in closed-loop Internet (“inbound”) marketing; the use of relevant, useful content
(widely distributed across web, blog, email and social media properties), targeted offers, landing
pages and analytics.
We are Certified Business Partners and Solution Providers of Constant Contact and Hubspot.
For more please visit www.EndorphinAdvisors.com, call 518.250.9035.
Helping Businesses Take Big, Bold Steps Forward™
P.O. Box 11347 • Albany, NY 12211-0347 • office: 518.250.9035 • www.EndorphinAdvisors.com