The document provides tips on using social media for businesses. It recommends businesses claim and update their Google My Business and Yelp profiles, create consistent branding across social media profiles, post a variety of content types on a regular schedule, use video content including live videos, get testimonials from clients and encourage them to post about your business on social media, and consider boosting important posts or running targeted social media ads. The document stresses the importance of social media for research and referrals and recommends businesses focus their efforts on the top social media platforms used by their target demographics.

2. Before we begin…
• Slides? Text Slides to 66866
• Or just toss me your biz card
• Negative comments?

3. • Dates websites
• Very low number of reviews
• Major social sites being ignored
“Eliminate Hazards on the Road to Working with You.”
Caution: Work Zone Ahead!

4. Why Make Social a Priority?
• Research starts online - make a positive
impression
• Nearly 60% of browsers use social
media before they buy (source:
GlobalWebIndex)
• Stay ‘Top of Mind’ while in research mode
• Make it easy for clients to refer us - word
of mouth has become world of mouth
• More control over social than directories

6. Where to Connect?
• Fish Where the Fish are
• Who’s your client?
• Where are they active on
social?
• Meet them there.

7. DON’T TRY TO BE EVERYWHERE
• 15-25: Snapchat & Tik Tok
• 25-35: Instagram
• 35-45: Instagram,
Facebook & Pinterest
• 45-55+: Facebook

8. FOCUS AREAS
• Website
• Directories:
• Google My Business
• Yelp
• Social Media
• Instagram/FB/Pinterest
• Other? (ex: HomeAdvisor,
Nextdoor, Houzz)

9. • Dated
• Critical info
• Not Mobile-responsive
• Clear and concise
• What does the visitor want?
• What do you want the visitor to do?
Digital Black Ice: Website

10. • Not claimed
• Not updated
• Lack of positive reviews
• No responses to reviews
Digital Black Ice: GMB or YELP

12. • Low numbers
• Low engagement
• Lack of consistency
• Phoning it in?
• Underutilizing video
Digital Black Ice: Facebook/IG

13. Best Practice: Show off like it’s your Showroom
• Do your social profiles have
consistent, professional
branding?
• Photos/videos reflect the quality
of your products/services?

14. CREATE CONTENT BUCKETS
• Current Promotions
• Humanize the Brand
• Community
• Value-add
• Fun

15. BEST PRACTICE:
CREATE A CONTENT CALENDAR
• Motivation Monday
• Testimonial Tuesday
• WTF Wednesday
• Thank You Thursday
• Feel Good Friday (Local)

16. CONTENT DO’S AND DON’TS
• Do tell your story
• Don’t phone it in
• Do make it about
THEM
• Don’t tell me, show me

17. PLAN FOR MORE VIDEO
• Go Live and answer questions
• Educate us while we are in
research mode
• Sense of Urgency - now is the
time to come in and it’s safe to
do so!

18. Low engagement?
•Boost well-performing posts
•Stay ‘top of mind’ with
reMarketing
•Generate a new social audience
with lookalike ads
•$100-250 per month

19. BEST PRACTICE: USE SUBTITLES
• Clips (iPhone)

20. • Create content categories and a
calendar
• Decide on frequency and stay
consistent
• Boost important posts
• Commit to one video per month
Take Action!

23. Don’t Ever Let a
Verbal Testimonial
Go Unpublished.

24. BEST PRACTICE

25. • Do you have a process for
turning clients into your
salesforce?
• Where do you want them to go?
• What’s your IG/FB Biz name?
• Hashtag?
• How can you encourage more
social posting?
Take Action!

26. “THE BEST WAY TO THANK US IS TO
POST ABOUT US.”
• @KowalskeKitchen&Bath
• #KowalskeKB

27. Thank You!
• corey@impactsocialmedia.com
• Text SLIDES to 66866
• Who has the first question?