Bringing your true self to work 
using B-Corp principles: 
creating the best companies for the world

 ebbf Learnshop at #ebbflisbon by Mariana Brilhante

1.
Bringing your true self to work
using B-Corp principles:
creating the best companies for the world
EBBF Learnshop
Mariana Brilhante

2. B Lab Portugal & Lusophone Africa
June 2015

3. 2
WHY AM I HERE?
B Lab Portugal & África Lusófona

4. 3
WHY AM I HERE?
B Lab Portugal & África Lusófona

5. 4
WHAT’S NEXT?
B Lab Portugal & África Lusófona

6. 5
IES – SOCIAL BUSINESS SCHOOL
B Lab Portugal & África Lusófona
Over 1.300 alumni training programs
with INSEAD
ES + methodology – identify best
practices
1st Social Impact Bond in Portugal –
5th in Europe, only 20 in the world
B Corp – exclusive partnership for
Portugal & Lusophone Africa

7. B Lab Portugal & Lusophone Africa

8. 7
WHAT IS A B CORP?
B Lab Portugal & África Lusófona

9. 8
OVERVIEW B CORP
B Lab Portugal & África Lusófona
Business as a force
for good
Benchmark and
Impact measurement
tools
B Corps Community
IES-Social Business School is B Lab’s exclusive global partner for the development of the B
Corp movement in Portugal & Lusophone Africa

10. B CORP CHARACTERISTICS
B Lab Portugal & África Lusófona
Use business as a force for good
New way of leadership
Meet high standards in terms of social and environmental
practices
Consider their shareholders as much as the other
stakeholders (People, Environment, Community)
Protect their mission
Lead a global movement to redefine success in business

11. 10
GLOBAL COMMUNITY (1/2)
Over 1297 B Corps, in 41 countries and 121 industries:
B Lab Portugal & África Lusófona

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Inclusive Design Consulting
Examples of B Corps by Industry:
GLOBAL COMMUNITY (2/2)
B Lab Portugal & África Lusófona
Social Brokers
Ice cream Outdoor apparel Cosmetics Banking Sector
Eyewear Water bottles Cleaning Products Crowd funding

13. 12
WHY ARE THESE COMPANIES AMAZING?
B Lab Portugal & África Lusófona
55%
More likely to cover at least
some of health insurance costs
for employees
More likely to give
bonuses to no-
executive members
45%
28%
More likely to
have women &
minorities in
management
More likely to give employees at
least 20 hours per year paid time off
to volunteer in their community
2,5X
More likely to give paid
professional
development
opportunities
5X

14. 13
GLOBAL COMMUNITY (1/5)
B Lab Portugal & África Lusófona
• MISSION: Build the best product, cause no
unnecessary harm, use business to inspire and
implement solutions to the environmental crisis.
• PRODUCTS: utilize organic cotton, which is 50 to
100% more expensive than normal cotton.
Challenges/ influences the market – Nike proposed to
include 10% of organic cotton into their products by
2015
• WORKERS: Paid leave to up two months to workers
who want to volunteer in environmental organizations.
• COMMUNITY: gives 1% of profits to environmental
organizations around the world
PATAGONIA

15. 14
GLOBAL COMMUNITY (2/5)
B Lab Portugal & África Lusófona
Ben & Jerrys
• MISSION: create the best possible product, on a
economic sustainable manner and generate positive
social change
• PRODUCTS: local dairy, cage free eggs and fair
trade
• WORKERS: wages 46% above the living wage. Ben
& Jerry Joy Gang – a group of people dedicated to
infuse joy into everything they do
• COMMUNITY: donates 5% + of profits to
environmental organizations worldwide. Caring Dairy
program – support to local farmers to improve their
impact

16. 15
GLOBAL COMMUNITY (3/5)
B Lab Portugal & África Lusófona
• MISSION: re-imagine commerce with the purpose of
creating a lasting and sustainable world
• GOVERNANCE: stakeholders are asked to give
feedback on social performance of the company;
workers receive weekly financial reports
• WORKERS: all workers either have shares or the
possibility of buying company shares
• ENVIRONMENT: offers bicycles and maintenance to
its workers so they can bike to work
Etsy

17. 16
GLOBAL COMMUNITY (4/5)
Dojo4

18. 17
GLOBAL COMMUNITY (5/5)
B Lab Portugal & África Lusófona
ColorADD

19. 18
WHAT IS YOUR CHALLENGE?
B Lab Portugal & África Lusófona

20. 19
SHARE YOUR TEAM’S PROBLEM
B Lab Portugal & África Lusófona

21. 20
THE TRAM PROBLEM – THE ANTI PROBLEM
B Lab Portugal & África Lusófona

22. 21
SOLUTION TIME
B Lab Portugal & África Lusófona
You are primed to come up with a creative solution

23. 22
SHARE THE COOKIE
B Lab Portugal & África Lusófona

24. 21 September – Launch of the B Corp movement in Portugal

25. Thank you!
Mariana Brilhante
mariana@ies-sbs.org
www.bcorporation.net
www.facebook.com/blabportugaleafricalusofona