The document discusses balancing narrative flow with structured content by using placeholders instead of inline content blocks, transforming content for different outputs, not relying solely on HTML, and clarifying the content vocabulary. The speaker advocates placing structured content like galleries and data visualizations in placeholders and transforming them differently for various outputs like mobile versus desktop. Relying only on HTML limits flexibility, so using a shared vocabulary across editorial, design, and development allows richer content.
13. 8
✓ Narrative text
Reports, documentation, long-form news
✓ Islands of structure
Galleries, popup info, data visualizations
✓ Placement that matters
“But the gallery goes with that paragraph!”
21. 13
Transform for output2.
<gallery id=1/>
Mobile web
Enhanced web
Email
Partner API
Printable PDF
Mobile app
Title, link
Scrolling gallery
Image, caption, link
Strip entirely
“See page x…”
JSON data
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