The Easysoft ODBC Driver for Salesforce.com allows real time connection to your instance of Salesforce to your ODBC enabled application. (www.easysoft.com)

1. Easysoft Salesforce.com
ODBC Driver
Andrew Scaife
Marketing Manager

2. Size of Market
• 3.5 million users
• 175,000 customers

3. Target Customers
Salesforce.com customers …
• with a requirement for real time data access
• with a requirement for bulk uploads from ODBC applications
• with a requirement to add Salesforce data to their
dashboards
• with a requirement to integrate Salesforce data into their
existing data warehouse, Oracle or SQL Server datasources
for example
• with a requirement to integrate Salesforce data into their
existing reporting Applications

4. Product Definition
The Easysoft Salesforce.com ODBC Driver allows an
ODBC-enabled application to access Salesforce.com in
real-time.
• It is a 100% native driver, no additional requirements (no
dependency on Java for example)
• It works with any ODBC application including Microsoft
Office (competitor Drivers do not work with MS Access)
• It will extend Salesforce Object Query Language (SOQL)
to provide full SQL functionality (joins, groups, orders,
aggregates and unions etc)
• It exposes Salesforce Index columns to the application
allowing efficient and timely processing

5. How Does It Work?
• It uses our unique SQL92 SQL Engine
• Allows any ODBC application to talk to any
Salesforce.com instance
– Suitable for any business
– Suitable for any ODBC application
• Encrypted SOAP web service transport
– Enforces platform security
– Fast data access

6. Architecture
ODBC ODBC ODBC
SQL92 ENGINE
ENCRYPTED SOAP (HTTPS)
SALESFORCE INSTANCE

7. Key Benefits of Easysoft Offering
• Reassurance of a company with 20 years data access experience
• Familiar look and feel to all Easysoft drivers
• Support across all popular platforms – Unix, Linux and Windows etc
• Ability to use familiar reporting tools to report on your Salesforce CRM
data
• Real time read/write access to Salesforce data
– Add real time access to Salesforce to your Data warehouse
– Add real time access to Salesforce to your Sales performance
Dashboards
– Real time access to Salesforce from your JAVA applications with
the addition of the JDBC-ODBC Bridge
– Real time integration of Salesforce data into Oracle
– Real time integration of Salesforce data into SQLServer

8. Installation
Download from
http://www.easysoft.com/products/data_access/odbc-salesfor