How to Create Fantastically Shareable Social Media Graphics
There is no doubt that visuals are driving online communications in 2017. Our minds react differently to visual content and graphics. On Facebook, videos are shared 12X more than links and text posts combined. 42% of all Tumblr posts are photos. On YouTube, 100 million users are taking a social action on videos every week. 36% of all shared links on Twitter are photos! Busy marketing professionals have many skills, but graphic design is not usually among them. Need to learn how to create eye-catching and shareable visual graphics on a shoestring budget, without mastering complicated software like Photoshop? This webinar will show you how! Chock full of real-life examples and tips and tricks from the field, we'll explore the latest online and mobile tools used to create great photos, infographics and other visuals that will make your blog extremely shareable on social media. Takeaways: 1. The 6 characteristics that make a great social media visual 2. Examples from social media accounts that are making and sharing eye-catching graphics 3. Free or low-cost tools that do not require any technical knowledge to use Julia Campbell is your friendly neighborhood nonprofit digital marketing strategist! She increases the clarity, confidence, and capacity of nonprofit marketers through personalized consulting and coaching services. Having spent her career in the nonprofit and public sectors, she understands the specific obstacles that marketing and fundraising professionals face every day – isolation, wearing multiple hats, high expectations, and increasing responsibilities. She firmly believes in the power of technology and online tools to help nonprofits tell their stories, connect with stakeholders and advocate on behalf of clients. Learn more about Julia and her services at www.jcsocialmarketing.com!
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How to Create Fantastically Shareable Social Media Graphics
- 2. Takeaways • The 6 elements that make a great social media graphic and visual; • Examples from brands that are making and sharing eye-catching graphics; • Free or low-cost tools that do not require any technical knowledge to use! @JuliaCSocial www.jcsocialmarketing.com
- 3. Visuals Are Vital • 90% of information transmitted to the brain is visual. Visuals are processed 60,000X faster in the brain than text. • Videos on landing pages increase average page conversion rates by 86%. – Resource: Wishpond http://blog.wishpond.com/post/70300587846/10-reasons- visual-content-will-dominate-2014 @JuliaCSocial www.jcsocialmarketing.com
- 4. Visuals Are Vital • Posts with visuals receive 94% more page visits and engagement than those without. • 60% of consumers are more likely to click on a business whose images appear in search results. • Resource: Wishpond @JuliaCSocial www.jcsocialmarketing.com
- 5. Are You A Creator Or A Curator? • Creators – 54% of internet users post original photos or videos online that they themselves have created. • Curators – 47% of internet users take photos or videos that they have found online and repost them. • You should be a combination of both. – Resource: Pew Internet http://www.pewinternet.org/2013/10/28/photo-and-video-sharing- grow-online/ @JuliaCSocial www.jcsocialmarketing.com
- 7. IMPORTANT! Do Not Steal Images • ONLY use legal images that you have the rights to edit and/or use. • Do not just go to Google Images and swipe something that looks great. • You can share, retweet and re-pin something that links back to a brand’s social media account. @JuliaCSocial www.jcsocialmarketing.com
- 15. Think Of Your Audience First Always think first about your audience & your community. • What will resonate with them? • What will they find compelling? • What will they want to share with their friends? Example: http://www.pinterest.com/randomhouse/ @JuliaCSocial www.jcsocialmarketing.com
- 31. Great Infographics Great infographics: 1) Contain focused data 2) Good design 3) Viral title The Complete Infographic Checklist: https://easel.ly/blog/tag/awesome-infographics/ @JuliaCSocial www.jcsocialmarketing.com
- 38. Tools to Create Great Graphics Photo Apps Shapely Piclab Marksta Piction Typic WordFoto • These photos: – https://itunes.apple.com/us/app/wordfoto/id414002091?mt=8 – http://www.pinterest.com/pin/64105994667679513/ @JuliaCSocial www.jcsocialmarketing.com
- 49. How to Get Started on Your Infographic with Easel.ly Browse Select Template Start Fresh Drag & Drop Design Editor Save Share Present
- 50. Use a Template or Start Fresh with a Blank Canvas
- 51. Drag & Drop Editor Plus Other Design Tools
- 52. Add Stock Photos, YouTube Videos, or Upload Image Files
- 53. Go Pro! Free 14 Day Trial Click On the Green Button Under the Webinar View!
- 54. Basic Account is Always FREE Business $36/yr per user Nonprofit $18/yr per user Teacher $18/yr Teacher w/ class $36/yr 30 students Please contact us directly for your discount or if you need a quote for your organization! dinah@easel.ly
- 55. Questions? Contact or Follow Us! Support support@easel.ly Dinah Ramirez dinah@easel.ly