Leverage Social Media to Build a Personal Brand and Land Your Dream Job
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Learn how to leverage social media to build a personal brand and land your dream job.
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Leverage Social Media to Build a Personal Brand and Land Your Dream Job
- 1. How to leverage Social Media to build a Personal Brand and Land your Dream Job Green Careers Conference 2009
- 2. Green Careers Conference LA 09 Solar Living Institute http://www.solarliving.org/gcc/index.html
- 3. Why are you here?
- 4. To get a job?
- 5. To change your career?
- 8. Social Media can Help.
- 9. Social Media is Changing the World
- 10. What is Social Media? Social Networking Online Video Blogging/ Microblogging Ratings/Reviews Sharing Content
- 11. Facebook Growth Facebook has grown from 100 million to 200 million in 8 months. If it were a country it would be the 5th largest in the world, bigger than Brazil.
- 12. 10.0 7.5 5.0 The number of visitors to the site in March more than doubled to 9.3 2.5 million, up from 4.3 million in February. 0 February 09 March 09 Growth
- 13. Media Evolution
- 14. New Media Model
- 15. Social Media Is a Disruptive Technology Old School New School B2C C2C Top Down Bottom Up Closed Open Print Media Digital Media One to Many Many to Many Privacy Transparency Advertisement Conversation
- 16. An open world Open Open Open Open Culture Government Software Brands
- 17. Elements of a Personal Brand •Identity •Network •Timing
- 18. Resume 2.0 How to build your digital identity
- 19. Google-ability Can’t remove what you don’t want. But you can add more of what you want.
- 20. Personal Website/Blog Stand Out Best SEO Personalized Email Turnkey Blogs: Blogger, Typeface, Wordpress
- 21. LinkedIn Profile ! Complete a Detailed Profile Get Recommendations Let you network know you’re looking for a job
- 23. CEO’s on Twitter
- 24. Facebook Page Page is Different than a Profile Is Publicly Viewable Managed separately Content from You + Fans
- 26. Transparency If you are NOT transparent, they will see right through you! Authenticity is Key
- 27. Tell your Story Be insistent in documenting your professional life: collect testimonials, news quotes, photos Cohesive Timeline Balance of Experiences No Failures, Only Lessons
- 28. Make Connections Events Follow Thought Make ‘connections’ Conferences Leaders Use @replies to Join Groups Green Drinks publicly reach out Ask/Answer #EcoMonday Webinars Questions
- 29. Be Unique
- 30. Timing Listening and Rapid Response
- 31. Listening Google Alerts Tweet Beep Google RSS Reader LinkedIn Groups Follow Leaders on Twitter
- 32. Rapid Response Setup Communication Systems Twitter: Same Hour Response Email: Same Day Response Applications: Turn in EARLY
- 33. Questions?
- 34. presented by joeyshepp.com twitter.com/joeyshepp
- 35. Follow ME on @earthsite @socialventure @joeyshepp @allthenew @openbrands @greenmaven
- 36. sponsored by earthsite.net twitter.com/earthsite