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The Norwegian example – challenges for the Scandinavian press Anders Bjartnes, Santiago 16th December 2008
Everybody is online – all the time <ul><li>Very rapid growth in broadband penetration, capacity and use. </li></ul><ul><li...
Sales are falling <ul><li>Sales for VG, Aftenposten, Dagbladet and Dagens Næringsliv from 1995 – 2007. </li></ul><ul><li>A...
The media brands are strong <ul><li>The papers – and their brands – are strong on the web. </li></ul><ul><li>Very profitab...
 
The Schibsted-story <ul><li>Schibsted made some very important desicions in the aftermath of the dot.com-collapse. </li></...
Lessons to learn for print-media <ul><li>Journalism must adapt to the changes. </li></ul><ul><li>You can’t tell the reader...
DN-strategy <ul><li>Best on the big stories. </li></ul><ul><li>Exclusive news, based on investigative journalism. </li></u...
Recharge <ul><li>Save the world – and earn some money. </li></ul><ul><li>We know that the business-model works. </li></ul>...
Some web-pages <ul><li>www.schibsted.com </li></ul><ul><li>www.finn.no </li></ul><ul><li>www.blocket.se </li></ul><ul><li>...
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Un café con Anders Bjartners, periodista noruego

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presentación realizada en la UC, el 16 de diciembre del 2008

Publicada em: Notícias e política
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Un café con Anders Bjartners, periodista noruego

  1. 1. The Norwegian example – challenges for the Scandinavian press Anders Bjartnes, Santiago 16th December 2008
  2. 2. Everybody is online – all the time <ul><li>Very rapid growth in broadband penetration, capacity and use. </li></ul><ul><li>Significant fall in newspaper circulation and sales. </li></ul><ul><li>Ad-revenue under pressure. Classifieds are moving from paper to websites. Non-media sites (Google) are growing. </li></ul>
  3. 3. Sales are falling <ul><li>Sales for VG, Aftenposten, Dagbladet and Dagens Næringsliv from 1995 – 2007. </li></ul><ul><li>Aftenposten is loosing among young readers, the tabloids in all segments. </li></ul><ul><li>DN – the exception </li></ul>
  4. 4. The media brands are strong <ul><li>The papers – and their brands – are strong on the web. </li></ul><ul><li>Very profitable operations – both for news-sites and for classfieds. </li></ul><ul><li>The key-word: To manage and control the migration. </li></ul>
  5. 6. The Schibsted-story <ul><li>Schibsted made some very important desicions in the aftermath of the dot.com-collapse. </li></ul><ul><li>If your risk to be eaten by a cannibal, he better be a family member! </li></ul>
  6. 7. Lessons to learn for print-media <ul><li>Journalism must adapt to the changes. </li></ul><ul><li>You can’t tell the reader what he already knows and expect to get paid. </li></ul>
  7. 8. DN-strategy <ul><li>Best on the big stories. </li></ul><ul><li>Exclusive news, based on investigative journalism. </li></ul><ul><li>Presentation which make the story difficult to steal. </li></ul><ul><li>A news story is not just the next. It’s a variety of text and different visual elements. </li></ul>
  8. 9. Recharge <ul><li>Save the world – and earn some money. </li></ul><ul><li>We know that the business-model works. </li></ul><ul><li>We have a global organisation. </li></ul><ul><li>Tradewinds, Upstream, Intrafish – now Recharge. </li></ul>
  9. 10. Some web-pages <ul><li>www.schibsted.com </li></ul><ul><li>www.finn.no </li></ul><ul><li>www.blocket.se </li></ul><ul><li>www.nhst.no </li></ul><ul><li>www.rechargenews.com </li></ul>

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