This document contains forward-looking statements regarding earnings forecasts and other projections that are based on management's current assumptions and beliefs. However, actual results may differ materially from projections due to risks, uncertainties, and other factors. The document also contains projected financial results for Fujifilm for the fiscal year ending March 31, 2008, including forecasts for increased operating income, income before taxes, and net income compared to the previous fiscal year.
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Fuji 3rd Quarter 2008 Earnings
1. FORWARD-LOOKING STATEMENTS
Forward-looking statements such as those relating to earnings forecasts and other projections contained in this
material are management’s current assumptions and beliefs based on currently available information. Such forward-
looking statements are subject to a number of risks, uncertainties and other factors. Accordingly, actual results may
differ materially from those projected due to various factors.
FORWARD-LOOKING STATEMENTS
Forward-looking statements such as those relating to earnings forecasts and other projections contained in this
material are management’s current assumptions and beliefs based on currently available information. Such forward-
looking statements are subject to a number of risks, uncertainties and other factors. Accordingly, actual results may
differ materially from those projected due to various factors.
February 8, 2008
Earnings of Fiscal 2008 3Q
Ended December 31, 2007
1
+¥108.94¥94.86¥203.80Earnings per Share
-(44.6)44.6-
Structural Reform
Expenses
+46.5+56.5121.55.9%178.08.3%Operating Income
+3.3+68.92,068.5100.0%2,137.4100.0%Revenue
%
Change
48.4
112.3
166.1
¥116
¥147
2.3%
5.4%
8.0%
9 Months FY2007
(Apr. 1 to Dec. 31, 2006)
+7.2+11.9178.08.3%
Pro-forma Operating
Income
+114.5
+65.2
+¥1
+¥16
+55.5
+73.2
Amount
103.9
185.5
4.9%Net Income
¥117
¥163
Exchange Rates
US$
Euro
8.7%
Income Before Income
Taxes
9 Months FY2008
(Apr. 1 to Dec. 31, 2007)
Performance Summary for 9 Months FY2008
Billions of yen
Profitability increased due to the rise in sales volume of principal products as
well as to such factors as yen depreciation and the benefits of structural reforms.
2. 2
Actively Executed Share Buybacks during 3Q
Distribution of Profits to Shareholders
¥34.1¥19.4¥14.7
Value of shares
bought (in Billions)
2,700
October
2007
6,700
Total
4,000
November
2007
Number of shares
bought (in Thousands)
FY2008
A Return to
Shareholders Ratio
Approx. 43%
(Forecast)
A Return to Shareholders Ratio Forecast: Approx. 43%
Cash
Dividends
1H (Result) (YoY +¥5)¥17.50
Year total
(Forecast) (YoY +¥10)¥35.00
Cash dividends+Share buybacks
Consolidated net income
As of Dec. 31, 2007
Ratio of Treasury Stocks to
Outstanding Shares
2.0%
3
Imaging Solutions (9 months ended Dec. 31, 2007)
While the color film market shrank, the overall sales
decline was kept to a small margin due to a rise in
sales of color paper and other products.
¥443.7 billion (YoY:-7.2%)
Despite the impact of persistently high silver prices,
cost-reduction benefits from structural reforms and
the effect of yen depreciation enabled the restoration
of profitability.
RevenueRevenue
Operating IncomeOperating Income
Operating Segments
Billions of yen
*Note: After elimination of intersegment transaction
9 months FY2007
ended Dec. 31, 2006
Revenue
Pro-forma Operating Income (Excluding structural
reform expenses)
Operating Income
Revenue* /Operating IncomeRevenue* /Operating Income
[ ]: Operating Margin
( ): YoY Comparison
478.0 443.7
24.4
16.0
-7.4
¥16.0 billion (YoY: Restored profitability)
(In comparison with pro-forma operating income
of the previous fiscal year YoY: -34.8%)
[5.1%]
[-1.5%]
9 months FY2008
ended Dec. 31, 2007
(-7.2%)
[3.6%]
3. 4
Market shrinkage led to a sales decline, but Fujifilm’s market share increased.
Despite the emerging impact of the subprime loan crisis on the North
American market at the end of 2007, the global digital camera market
continued to expand. During the nine-month period through December, Fujifilm
achieved its target for its worldwide digital camera sales volume by increasing
it by 33% from the same period of the previous year, to 6.7 million units.
Fujifilm proactively promoted sales of newly launched digital camera models.
Sales of the FinePix F50fd and the FinePix F100fd were robust in Japan, and
the FinePix Z10fd―a highly stylish, strategically emphasized product―was a
major hit worldwide.
Fujifilm’s structural reforms aimed at strengthening the Company’s business
base (announced in September 2007) are proceeding in accordance with
plans.
Sales increased due to such factors as a rise in “Print at retail” digital photo
printing business.
An alliance arranged with Mitsubishi Paper Mills, Ltd., is designed to
augment photographic printing paper manufacturing productivity.
The decline in sales of Frontier minilabs continued due to a drop in new
installations by major customers that had already installed such minilabs.
Color Films and OthersColor Films and Others
Electronic ImagingElectronic Imaging
Color Paper and ChemicalsColor Paper and Chemicals
Photofinishing EquipmentPhotofinishing Equipment
478.0
Breakdown of RevenueBreakdown of Revenue
Color Films
and Others
Electronic
Imaging
Color Paper
and Chemicals
Photofinishing
Equipment
Labs and
FDi services
Operating Segments
Billions of yen
17%
28%
21%
8%
20%
9 months
FY2007
ended
Dec. 31, 2006
YoY: -24%
YoY: +2%
YoY: +4%
YoY: -23%
9 months
FY2008
ended
Dec. 31, 2007
443.7
14%
31%
23%
7%
17%
5
Information Solutions (9 months ended Dec. 31, 2007)
Consolidated revenue increased, reflecting such
factors as growth in sales of medical equipment and
materials, flat panel display materials, graphic arts
printing plates, and lens units for camera phones.
Billions of yen
Operating Segments
¥817.0 billion (YoY:+8.9%)
*Note:After elimination of intersegment transaction
RevenueRevenue
Operating IncomeOperating Income
Revenue* /Operating IncomeRevenue* /Operating Income
Growth in sales of principal products contributed to
a rise in profitability.
Other factors boosting profitability included cost
reductions accompanying structural reforms and the
effect of yen depreciation.
[ ]: Operating Margin
( ): YoY Comparison
750.3
817.0
86.8
104.5
74.1
Revenue
Pro-forma Operating Income (Excluding structural
reform expenses)
Operating Income
[11.5%]
[9.8%]
¥104.5 billion (YoY: +41.1% )
(In comparison with pro-forma operating income of
the previous fiscal year YoY : +20.4%)
9 months FY2007
ended Dec. 31, 2006
9 months FY2008
ended Dec. 31, 2007
(+8.9%)
[12.8%]
(+41.1%)
4. 6
Higher sales were recorded of FCR equipment and materials and medical
imaging network systems.
An additional contribution was made by FUJIFILM RI Pharma Co., Ltd.,
which was acquired in October 2006.
Medical Systems / Life SciencesMedical Systems / Life Sciences
Graphic ArtsGraphic Arts
Operating Segments
750.3
Breakdown of RevenueBreakdown of Revenue
Medical Systems
/ Life Sciences
Graphic
Arts
FPD Materials
Recording
Media
Office
& Industry
Billions of yen
24%
28%
18%
11%
18%
Sales of printing plates grew, reflecting rising demand in the BRIC countries
and the increasing use of CTP products.
The business expanded in industrial-use inkjet printers that are designed to
use the UV inks of FUJIFILM Sericol.
YoY: +12%
YoY: +9%
Fujifilm continued to increase sales of such FPD materials as WV Film as well
as high-value-added film products for VA-mode and IPS-mode LCDs.
FUJIFILM Kyushu Co., Ltd., began operating its No. 2 FUJITAC manufacturing
plant in August 2007, and an additional manufacturing line began operating in
January 2008.
FPD MaterialsFPD Materials YoY: +19%
In the optical device product field, Fujifilm greatly expanded its sales of lens
units for camera phones.
In the advanced marking business, a smooth increase was achieved in
sales of industrial inkjet printer-heads.
Fujifilm launched LTO Ultrium 4 and increased its sales volume in the mid-
range data storage media market, but harsh price competition continued
and restrained its revenue.
Recording MediaRecording Media
Office & IndustryOffice & Industry
YoY: -12%
YoY: +8%
9 months
FY2007
ended
Dec. 31, 2006
9 months
FY2008
ended
Dec. 31, 2007
817.0
25%
28%
19%
9%
18%
*Note: Linear Tape-Open, LTO, the LTO logo, Ultrium, and the Ultrium logo are trademarks of Hewlett-Packard, IBM, and
Quantum in the United States, other countries, or both.
7
840.2
876.7
60.7
55.3
Revenue Operating Income
Document Solutions (9 months ended Dec. 31, 2007)
Revenue increased, reflecting strong sales of color
digital multifunction devices and on-demand
publishing systems in the Asia-Pacific region
including China, as well as robust exports of such
products to Europe and North America.
Despite a rise in SG&A expenses accompanying
sales expansion in the growth markets of the Asia-
Pacific region including China, profitability was up due
to such factors as increased office product business
sales.
Operating Segments
Billions of yen
[6.5%]
¥876.7 billion (YoY:+4.3% )
*Note:After elimination of intersegment transaction
RevenueRevenue
Operating IncomeOperating Income
Revenue* /Operating IncomeRevenue* /Operating Income
[ ]: Operating Margin
( ): YoY Comparison
¥60.7 billion (YoY:+9.7% )
9 months FY2007
ended Dec. 31, 2006
9 months FY2008
ended Dec. 31, 2007
(+4.3%)
[6.9%]
(+9.7%)
5. 8
While domestic sales were flat, we worked to reinforce our marketing
capabilities through the launch of nine new product models, including color
digital multifunction devices launched at the end of November 2007 that
incorporate an LED printer-head system.
Large increases were recorded in sales of color devices in the Asia-Pacific
region including China, and in export shipments to Europe and North
America.
Operating Segments
840.2
Breakdown of RevenueBreakdown of Revenue
Office
Products
Office
Printers
Production
Services
Global
Services
Billions of yen
Office ProductsOffice Products
Office PrintersOffice Printers
Production ServicesProduction Services
Global ServicesGlobal Services
55%
17%
12%
5%
Growth was achieved in the domestic sales volume of our own brand color
office printers centered on the DocuPrint C3050, and the newly launched
DocuPrint C2250.
In the Asia-Pacific region including China, a large increase was recorded
in the sales volumes of both color and monochrome models.
Large increases were recorded in sales of publishing systems in the Asia-
Pacific region including China, and in export shipments to Europe and
North America.
The world’s fastest xerography-type color printer has been launched—the
490/980 Color Continuous Feed Printing Systems.
Continued growth was achieved in document outsourcing business both in
Japan and overseas.
Fuji Xerox created an internal control system advisory center in order to
strengthen its capabilities for meeting customer needs related to internal
control systems.
YoY: +5%
YoY: +7%
YoY: +23%
9 months
FY2007
ended
Dec. 31, 2006
9 months
FY2008
ended
Dec. 31, 2007
876.7
55%
17%
12%
6%
YoY: +1%
9
Despite the revision of exchange rates forecast, we have not made changes in our
previously announced full-year performance projection.
Operating income is expected to rise to ¥210.0 billion, and we forecast that we will attain
record high levels of operating income, income before income taxes, and net income.
Forecast for FY2008 Ending March 31, 2008
-(94.1)94.1-Structural Reform
Expenses
+85.7+97.0113.04.1%210.07.4%Operating Income
+2.4+67.52,782.5100.0%2,850.0100.0%Revenue
%
Change
34.4
103.2
207.1
¥117
¥149
1.2%
3.7%
7.4%
FY2007 Result
(Apr. 1, 2006 to Mar. 31, 2007)
+1.4+2.9210.07.4%
Pro-forma Operating
Income
+248.4
+103.4
¥(3)
+¥10
+85.6
+106.8
Amount
120.0
210.0
4.2%Net Income
*¥114
*¥159
Exchange Rates
US$
Euro
7.4%
Income Before Income
Taxes
FY2008 Forecast
(Apr. 1, 2007 to Mar. 31, 2008)
(Announced on Oct. 30 2007)
Billions of yen
*Note:
Revision of exchange rates forecast [Previous forecast Recent forecast]
4Q US$:¥110 ¥105 / Euro: ¥150 ¥150, Full year US$:¥115 ¥114 / Euro: ¥156 ¥159
6. 10
+¥29.22¥48.17¥77.39Earnings per Share
-(2.6)2.6-Structural Reform
Expenses
(1.9)(1.4)70.79.9%69.39.5%Operating Income
+1.8+12.8716.5100.0%729.3100.0%Revenue
%
Change
24.6
55.6
73.3
¥118
¥151
3.4%
7.8%
10.2%
3Q Months FY2007
(Oct. 1 to Dec. 31, 2006)
(5.4)(4.0)69.39.5%
Pro-forma Operating
Income
+59.3
+27.1
¥(5)
+¥13
+14.6
+15.1
Amount
39.2
70.7
5.4%Net Income
¥113
¥164
Exchange Rates
US$
Euro
9.7%
Income Before Income
Taxes
3Q Months FY2008
(Oct. 1 to Dec. 31, 2007)
Billions of yen
Reference Data
Performance Summary for 3Q FY2008
(3 months ended Dec. 31, 2006)
11
Imaging Solutions (3 months ended Dec. 31, 2007)
Billions of yen
*Note: After elimination of intersegment transaction
3Q FY2007
3 months
ended Dec. 31, 2006
Revenue
Pro-forma Operating Income (Excluding structural
reform expenses)
Operating Income
Revenue* /Operating IncomeRevenue* /Operating Income
[ ]: Operating Margin
( ): YoY Comparison
170.9 152.0
13.3
5.9
11.2[7.7%]
[6.5%]
170.9
Breakdown of RevenueBreakdown of Revenue
Color Films
and Others
Electronic
Imaging
Color Paper
and Chemicals
Photofinishing
Equipment
Labs and
FDi services
Billions of yen
15%
31%
20%
7%
21%
3Q FY2007
3 months
ended
Dec. 31, 2006
Reference Data
3Q FY2008
3 months
ended Dec. 31, 2007
3Q FY2008
3 months
ended
Dec. 31, 2007
(-11.1%)
[3.9%]
(-46.7%)
152.0
11%
34%
23%
6%
18%
YoY
-33%
-2%
Same level
-30%
-25%
7. 12
265.1
274.4
39.5 38.5
39.0
Information Solutions (3 months ended Dec. 31, 2007)
Billions of yen
*Note:After elimination of intersegment transaction
Revenue* /Operating IncomeRevenue* /Operating Income
[ ]: Operating Margin
( ): YoY Comparison
Revenue
Pro-forma Operating Income (Excluding structural
reform expenses)
Operating Income
[14.9%]
[14.7%]
265.1
Breakdown of RevenueBreakdown of Revenue
Medical Systems
/ Life Sciences
Graphic
Arts
FPD Materials
Recording
Media
Office
& Industry
Billions of yen
24%
28%
19%
11%
18%
Reference Data
3Q FY2007
3 months
ended Dec. 31, 2006
3Q FY2007
3 months
ended
Dec. 31, 2006
3Q FY2008
3 months
ended Dec. 31, 2007
3Q FY2008
3 months
ended
Dec. 31, 2007
(+3.5%)
[14.0%]
(-1.3%)
274.4
23%
28%
20%
9%
19%
YoY
+2%
+5%
+12%
-12%
+5%
13
280.5
302.9
26.1
21.2
Revenue Operating Income
Document Solutions (3 months ended Dec. 31, 2007)
Billions of yen
[7.5%]
*Note:After elimination of intersegment transaction
Revenue* /Operating IncomeRevenue* /Operating Income
[ ]: Operating Margin
( ): YoY Comparison
280.5
Breakdown of RevenueBreakdown of Revenue
Office
Products
Office
Printers
Production
Services
Global
Services
Billions of yen
55%
17%
12%
5%
Reference Data
3Q FY2007
3 months
ended Dec. 31, 2006
3Q FY2007
3 months
ended
Dec. 31, 2006
3Q FY2008
3 months
ended Dec. 31, 2007
3Q FY2008
3 months
ended
Dec. 31, 2007
(+8.0%)
[8.6%]
(+23.0%)
302.9
55%
17%
12%
7%
YoY
+8%
+9%
+7%
+33%
8. 14
Capital Expenditures*
7.9 9.2 9.2
20.7 20.7 24.3
5.1 3.5
4.2
0.1
33.7 33.4
Imaging Solutions
Information Solutions
Document Solutions
■ Corporate
200.0
Reference Data
Billions of yen
3Q3Q Fiscal YearFiscal Year
2005 2006 2007
3 months ended Dec. 31, Fiscal year ended(ending) Mar. 31,
(Forecast)
*Note: Figures do not include amounts for rental equipment handled by the Document Solutions segment.
24.5 24.2 25.6
81.2
63.9
74.8
18.3
12.4
13.9
0.1
2005 2006 2007
9 months ended Dec. 31,
124.0
100.5
40.8
48.1 54.0
114.1 96.0
119.0
24.9
19.8
27.0
1.3
179.8
165.2
2006 2007 2008
9 Months9 Months
37.8
114.4
15
Reference Data
*Note: Figures do not include amounts for rental equipment handled by the Document Solutions segment.
Depreciation & Amortization*
17.8 18.5 20.6
18.1 21.9
29.4
16.2 8.7
7.4
0.1
52.1
49.1
Imaging Solutions
Information Solutions
Document Solutions
■ Corporate
233.0
Billions of yen
3Q3Q Fiscal YearFiscal Year
2005 2006 2007
3 months ended Dec. 31, Fiscal year ended (ending) Mar. 31,
(Forecast)
51.1 54.4 59.3
55.0
63.4
79.2
50.6
41.3
27.6
0.4
2005 2006 2007
9 months ended Dec. 31,
156.7 159.1
69.2 74.3
80.9
88.2
75.3 52.8
0.1
225.4
215.4
2006 2007 2008
9 Months9 Months
41.932.235.9 114.7107.9105.0 163.0146.4156.9
Depreciation*
8.0-- 18.0-- 28.0--
Effect of the adoption of revised tangible asset depreciation methods
57.5
166.5
9. 16
Billions of yen
Reference Data
R&D Expenses
Ratio of R&D expenses to revenue
(Forecast)
6.06.0
6.6
42.544.9
2005 2006 2007
3 months ended Dec. 31,
6.9
6.5
6.3
133.1137.3
2005 2006 2007
9 months ended Dec. 31, Fiscal year ended (ending) Mar. 31,
7.0
6.4
6.8
177.0182.1
2006 2007 2008
200.0
3Q3Q Fiscal YearFiscal Year9 Months9 Months
43.8
134.5
17
SG&A Expenses Billions of yen
Reference Data
Ratio of SG&A expenses to revenue
25.9
26.7
27.6
191.2188.1
2005 2006 2007
3 months ended Dec. 31,
26.4
27.427.9
566.8552.7
2005 2006 2007
9 months ended Dec. 31, Fiscal year ended Mar. 31,
27.3
27.6
735.1
2006 2007
760.1
563.0
3Q3Q Fiscal YearFiscal Year9 Months9 Months
188.9
10. 18
77,838
Dec. 31
2006
79,279
Dec. 31
76,358
Mar. 31
78,161
Jun. 30
77,555
Sept. 30
2007
Consolidated Total
Exchange Rates
Number of Employees
Yen
Reference Data
147
116
149
117
156
119
4Q
151
118
3Q
9 months
147
116
2Q
143
115
1Q
FY 2007
150
105
4Q
Estimated
Estimated
159
114
163
117
9 months
164
113
3Q
162
118
2Q
162
121
1Q
FY 2008
Euro
US$
IR Office, Corporate Planning Div.
We will use leading-edge, proprietary technologies to provide top-
quality products and services that contribute to the advancement of
culture, science, technology and industry, as well as improved health
and environmental protection in society. Our overarching aim is to help
enhance the quality of life of people worldwide.