All the best key stats and quotes from HubSpot's #Inbound14 conference.
A helpful digest for inbound B2B marketers who visited the event and even for those who didn't. Packed full of helpful tips on how to grow your business with Inbound marketing.
Relive all the action from this great event. This, is Inbound crunched!
5. www.earnest-agency.com
Brian Halligan
CEO and Founder - HubSpot
Image @ Flickr. Creative Commons.
“The sales rep used to have all the power, now the prospect has all the power.”
6. www.earnest-agency.com
Brian Halligan
CEO and Founder - HubSpot
Image @ Flickr. Creative Commons.
“The world is now seller beware – not buyer beware.”
7. www.earnest-agency.com
Martha Stewart
Image @ Flickr. Creative Commons.
“The internet hasn’t simplified anything – it’s made everything much more complicated.”
What’s more…
8. www.earnest-agency.com
“The real irony is that mobile, social and app companies build workspaces that focus on people coming together, yet create products that kill relationships.”
Simon Sinek
Image @ Flickr. Creative Commons.
9. www.earnest-agency.com
Brian Halligan CEO and Founder - HubSpot Image @ Flickr. Creative Commons.
“Google is the trusted advisor in the sales process.”
10. www.earnest-agency.com
Dharmesh Shah
CTO and Founder - Hubspot
Image @ Flickr. Creative Commons.
“Websites are like islands, they just need to be found.”
13. www.earnest-agency.com
“If content is king – there are 27 000 000 pieces of content shared every day – that’s a lot of kings.”
But…
Kieran Flanagan
Marketing Director - HubSpot
Image @ Flickr. Creative Commons.
15. www.earnest-agency.com
HubSpot SEO deep dive
Tyler Richer and Jon Gettle
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“Two things will damage your ranking – bad links and bad content.”
17. Take note:
www.earnest-agency.com
David Meerman Scott
Online marketing strategist and author
Image @ Flickr. Creative Commons.
“You can sell more when you stop selling.”
18. www.earnest-agency.com
“You can’t always out-spend. But you can out-think, out-tech and out- help.”
Dharmesh Shah
CTO and Founder - Hubspot
Image @ Flickr. Creative Commons.
20. www.earnest-agency.com
Stacey Bishop
Scale Venture Partners
Image @ Flickr. Creative Commons.
“The CMO will soon have more budget for tech than the CIO/CTO.”
21. www.earnest-agency.com
“80% of businesses use an email platform and 30% use a CRM.”
Mark Roberge Chief Revenue Officer - HubSpot Image @ Flickr. Creative Commons.
But there’s still room for improvement
22. www.earnest-agency.com
Joe Chernov
VP of Content – HubSpot
Image @ Flickr. Creative Commons.
“Inbound marketing is data- driven marketing.”
The fact is, you win when you’ve got the insight advantage:
23. www.earnest-agency.com
Dharmesh Shah
CTO and Founder - Hubspot
Image @ Flickr. Creative Commons.
“Inbound is a shift from delusion-driven marketing to data-driven marketing.”
24. www.earnest-agency.com
Stacey Bishop
Scale Venture Partners
Image @ Flickr. Creative Commons.
“Companies need to figure out attribution. Marketing should get a share of the compensation.”
25. www.earnest-agency.com
Paul Roetzer
Founder and CEO of PR 20/20
Image @ Flickr. Creative Commons.
“Only 9% of CEOs use marketing data to set corporate direction – therefore marketing is seen as an expense.”
It’s about time:
26. Some will get it. Some won’t…
www.earnest-agency.com
Paul Roetzer
Founder and CEO of PR 20/20
Image @ Flickr. Creative Commons.
“76% of marketers believe measurement is important. What about the other 24%?”
27. www.earnest-agency.com
“A good CMO for a modern business is hard to find. They’re like unicorns.”
Jim Goetz
Partner at Sequoia Capital
Image @ Flickr. Creative Commons.