A presentation on Earfinity Hearing and Tinnitus Center of the South.

1. © Copyright 2014 Earfinity, L.L.C
Hearing Loss and Solutions
Dr. Mark Hagood

2. © Copyright 2014 Earfinity, L.L.C
Agenda

3. © Copyright 2014 Earfinity, L.L.C
Basic Ear Anatomy
Middle
Ear
Inner
Ear
Outer
Ear

4. © Copyright 2014 Earfinity, L.L.C
Outer Ear Anatomy
Pinna
External Ear Canal

5. © Copyright 2014 Earfinity, L.L.C
Middle Ear Anatomy
Eustachian Tube
Tympanic
Membrane
(Eardrum)
Middle Ear
Space
Ossicles
(Three ear bones)

6. © Copyright 2014 Earfinity, L.L.C
Inner Ear Anatomy
Labyrinth
(Balance Canals)
Facial
Nerve
Cochlea
(Hearing Canal)
Hearing
Nerve
Balance
Nerve

7. © Copyright 2014 Earfinity, L.L.C
Conductive Hearing Loss
Outer
Ear
collects
the
sound
waves
Middle
Ear
increases
the
sound
pressure

8. © Copyright 2014 Earfinity, L.L.C
Sensorineural Hearing Loss
High
Frequency
Loss
Hearing
in
Noise
High
Frequency
Loss
Normal
Hearing
Be7er
Speech
Understanding
Be7er
Speech
Understanding
Be7er
Speech
Understanding

9. © Copyright 2014 Earfinity, L.L.C
Audiogram

10. © Copyright 2014 Earfinity, L.L.C
Agenda

11. © Copyright 2014 Earfinity, L.L.C
What is the impact of hearing loss?

12. © Copyright 2014 Earfinity, L.L.C
Physical Impact
• Impact on communication
– Difficulty hearing and listening
• Conversation is difficult
– Loss of discrimination
• “I can’t hear you.”
• “If people wouldn’t mumble…”
– Others complain that you turn the TV up too
loud
– Easily tire from having to listen harder
j
mdb
n
ng
c
e l
zv h p k
f th
s
sh
g
i
o r
ch

13. © Copyright 2014 Earfinity, L.L.C
Social-Emotional Impact
• Feelings of isolation
• May display as:
– Anger
– Frustration
– Embarrassment
• Tend to withdraw from activities
• Depression is common

14. © Copyright 2014 Earfinity, L.L.C
Economic Impact
Kochkin
S.
MarkeTrak
VII:
The
Hearing
Review.
2005

15. © Copyright 2014 Earfinity, L.L.C
Causes of Hearing Loss
• Presbycusis – Age Related
• Sosiocusis – Noise Induced
• Congenital – Genetic
• Ototoxicity – Drug Related

16. © Copyright 2014 Earfinity, L.L.C
Presbycusis
• Result of aging process or
extended exposure to
environmental noise factors
throughout a lifetime
• Permanent change in inner ear
(Age-Related Hearing Loss)

17. © Copyright 2014 Earfinity, L.L.C
Sociocusis
• Results from exposure to
harmful levels of noise
• Damage to hair cells and
cochlea
• Gradual onset and painless
(Noise-Induced Hearing Loss)

18. © Copyright 2014 Earfinity, L.L.C
Congenital
• Results from a family history of hearing
loss or predisposition
(Genetic Hearing Loss)

19. © Copyright 2014 Earfinity, L.L.C
Ototoxicity
• Results from the use of certain
medications
– Mycin Drugs
– Aspirin
– Cancer Treatment Drugs
(Drug-Related Hearing Loss)

20. © Copyright 2014 Earfinity, L.L.C
Prevalence of Hearing Loss
PopulaGon
(in
%)

21. © Copyright 2014 Earfinity, L.L.C
Prevalence of Hearing Loss
• 10% of the world population
• Approximately 32 million in the United
States
Hearing
for
All
A
Worldwide
AcGon,
InternaGonal
FederaGon
of
Oto-­‐Rhino—Laryngological
SocieGes

22. © Copyright 2014 Earfinity, L.L.C
Agenda

23. © Copyright 2014 Earfinity, L.L.C
Our Practice
• We have been in practice and at this
location for 4 years
• Our staff consists of many highly trained
professionals
• We have left a countless number of
patients satisfied and happy with the care
that they’ve received

24. © Copyright 2014 Earfinity, L.L.C
Our Products
• We offer state-of-the-art hearing aids and
general ear care equipment such as safe
ear cleaner
• In addition to ear products, our office also
provides the care of board certified ear
surgeons

25. © Copyright 2014 Earfinity, L.L.C
Our Services
• Our practice was founded and continues
to contain several board certified, medical
doctors specializing in ear medicine and
ear surgery
• Our patients describe us as caring,
efficient and dedicated

26. © Copyright 2014 Earfinity, L.L.C
Hearing Evaluation Treatment
• Treatment Plans
– Referral for medical care if needed
– Amplification choices
– Assistive devices
– Communication strategies

27. © Copyright 2014 Earfinity, L.L.C
Why I Recommend Earfinity
• Patient-focused company
• Best customer service in the industry
• American owned and operated

28. © Copyright 2014 Earfinity, L.L.C
Why I Recommend Earfinity
• Most advanced technology
• More than 400 scientists actively working on
Research & Development
• Emphasize hearing aids that are high
performing, comfortable and personalized

29. © Copyright 2014 Earfinity, L.L.C
A Strong Partnership
• Together, Starkey and Earfinity provide
you with the state-of-the-art hearing
evaluations required for state-of-the-art
hearing aids.

30. © Copyright 2014 Earfinity, L.L.C
Agenda

31. © Copyright 2014 Earfinity, L.L.C
Introducing STARKEY™
• The latest line of hearing aids by Earfinity
• Powered with Synergy Platform

32. © Copyright 2014 Earfinity, L.L.C
Introducing STARKEY™
• Triple the power
• Multi-core processing
• Virtually no whistling
• Better hearing in noise

33. © Copyright 2014 Earfinity, L.L.C
Introducing STARKEY
• Instantly adjusts levels
• Transitions between noisy and quiet
situations
• Greater clarity
• Superior sound

34. © Copyright 2014 Earfinity, L.L.C
Introducing STARKEY
• Hearing aids matched to your hearing
loss, lifestyle and the way your ears
process sound

35. © Copyright 2014 Earfinity, L.L.C
Introducing STARKEY
• Styles
– Completely-In-Canal (CIC)
– In-The-Canal (ITC) or Half Shell (HS)
– In-The-Ear (ITE)
– Receiver-In-Canal (RIC)
– Receiver-In-Canal – Absolute Power (RIC AP)
– Behind-The-Ear (BTE)

36. © Copyright 2014 Earfinity, L.L.C
Introducing STARKEY
• Small
and
Discreet
• Sleek
Design

37. © Copyright 2014 Earfinity, L.L.C
STARKEY BTE with Control Surface
• Adjust volume or memory with the touch of
a finger

38. © Copyright 2014 Earfinity, L.L.C
New Control Surface
• The choice is now at your fingertips

39. © Copyright 2014 Earfinity, L.L.C
Custom Fit For You
• Hearing Test
• Lifestyle Assessment
• Acoustic Analysis
• Speech Demonstration

40. © Copyright 2014 Earfinity, L.L.C
Custom Fit - Hearing Test

41. © Copyright 2014 Earfinity, L.L.C
Custom Fit - Acoustic Analysis
• Real Ear
Measurement
– Our ears are as
unique as our
fingerprints

42. © Copyright 2014 Earfinity, L.L.C
Custom Fit – Speech Demonstration
• 3-D Speech Mapping

43. © Copyright 2014 Earfinity, L.L.C
STARKEY™ Features
• Sound Shield Feedback Cancellation
• Sound Environment Optimization
• Sound Positioning System
• PersonaFi
• Telephone Compatibility
• Voice Indicators

44. © Copyright 2014 Earfinity, L.L.C
STARKEY™ Features
• Sound Shield Feedback Cancellation
– Turn up the volume without feedback
– Hug without whistle
– Comfortable

45. © Copyright 2014 Earfinity, L.L.C
STARKEY™ Features
• Sound Environment Optimization
– Maximum comfort in noisy environments

46. © Copyright 2014 Earfinity, L.L.C
STARKEY™ Features
• Sound Positioning System
– Focuses on speech
– Reduces background noise
– Automatic activation

47. © Copyright 2014 Earfinity, L.L.C
STARKEY™ Features
• PersonaFi
– Recognizes changes in
environment
– Customizes
performance
– Optimizes listening for
TV and music
– Adapts seamlessly

48. © Copyright 2014 Earfinity, L.L.C
STARKEY™ Features
• Telephone Solutions
– Activates
automatically with
hearing aid compatible
phones
– T2 allows your phone
to serve as a remote
control

49. © Copyright 2014 Earfinity, L.L.C
STARKEY™ Features
• Voice Indicators
– Change battery
– Schedule
appointment
– Check hearing aid

50. © Copyright 2014 Earfinity, L.L.C
Agenda

51. © Copyright 2014 Earfinity, L.L.C
Better Hearing Begins With You
• Today you have taken the first step to
better hearing
• Make an appointment to evaluate your
hearing
• We will work out to find the best hearing
solution for you
• Fill out follow-up form

52. © Copyright 2014 Earfinity, L.L.C
Special Offer…
• Come in today and receive a free
audiogram and the opinion of one of our
practicing physicians