Most business leaders intuitively understand their target audience. But is intuition enough? What if your intuition is wrong? Develop buyer personas that validate your assumptions and provide actionable guidance for smarter strategies.
11. • How did you find us?
• Who else did you consider?
• How did you evaluate your options?
• Who else weighed in?
• Why did you select us?
• Why do you stay with us?
• What about your experience with us is most important to you?
Ask:
16. • Content creation
• Messaging/brand story
• Advertising strategy
• Keyword strategy/SEO
• Sales conversations
• Account management
• Customer service
• New product development
Let these personas shape a new perspective across your organization:
17. Thank you!
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