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1<br />Can Games Save Your Life?<br />

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2<br />Games have the potential to revolutionize how we make healthy choices in our everyday lives.<br />

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3<br />Why isn’t this working?<br />Challenge #1: Expectations ≠ Reality<br />

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4<br />If we only knew then what we know now. . . <br />Challenge #2: Immediacy<br />

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5<br />Outcome: Confusion & Failure<br />

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6<br />Games can directly impact the issues related to health behavior choices. <br />REWARDING<br />IMMEDIATE<br />FUN<br />

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7<br />Rewards Are Reinforcing<br />But you have to find what works. . .<br />

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8<br />Reward/reinforcement strategies that promote healthy choices by delivering gratification NOW.<br />

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9<br />Rewards<br />Immediacy<br />Challenge <br />Mastery <br />Autonomy<br />Competition<br />(Social) <br />=<br />FUN<br />And the more fun it is the more you play!<br />

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10<br />

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11<br />Behavior 1: Diet<br />Fruit & Vegetable Intake<br />Saturated Fat Intake<br />

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12<br />Behavior 2: Physical Activity<br />Total Daily Movement <br />

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14<br />Technology & Health Behavior Games<br />MOBILE<br />SENSORS<br />NETWORKS<br />ALGORYTHMS<br />SOCIAL NET<br />

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14<br />Advances in technology will allow us to develop game systems that encourage healthy choices for people of all ages. <br />And they will be. . . <br />PERSUASIVE<br />OMNIPRESENT<br />FUN!<br />

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15<br />Ernesto Ramirez<br />erramirez@gmail.com<br />www.ernestoramirez.org<br />@e_ramirez<br />All photos via Flickr (Slide#/Flickr ID)<br />1/mtsofan 2/eyefruit 3/johncohen 4/tokaris 5/b-tal 6/galrandcannon<br /> 7/keryvw 8/xploded 9/id-iom 11/bonnieshulman 12/aarmono <br />13/evelynishere14/jm999uk 15/thetruthabout<br />